[VIDEO] Power of Words - Copywriting Done Right!

12 replies

Love this video, it was one of the the things that helped me get started in copywriting. Hope you guys learn something from this too!
#copywriting #power #video #words
  • Yes, it's been posted many times.

    But it always good to watch.


    Steve
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  • Profile picture of the author chrisnos
    I love this!

    Eben Pagan does something similar in one of his sales letters:

    Catch Him & Keep Him | Communication Secrets For A Secure Relationship

    where he writes a headline by immediately speaking to a woman's biggest fear, rather than simply writing a headline about the product and how it will solve their problem.
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  • Profile picture of the author dvdshrinksoftware
    Nice video and i will store this video in my dvd.
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  • Profile picture of the author kencalhn
    beautiful video; thanks - I'd never seen it. very moving!
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  • Profile picture of the author Steve Hill
    The original Spanish version, called Historia de un Letrero (The Story of a Sign) by Alonso Alvarez Barreda was a short story winner in the 2008 Cannes Festival.

    It's well worth viewing too.


    Update: The following version apparently predates both of these versions, but it's a shorter film that may have less impact:

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  • Profile picture of the author Pusateri
    This story started appearing in sales journals back in the 1920s.

    Most versions are just like these videos, but in some versions the author encounters two blind men on different street corners. The first is holding a sign that says, "I am blind" and isn't getting much action. The second blind man is holding a sign that says, "It is spring and I am blind" and his alms can is filled. It always finishes with a lecture to the reader on crafting a sales message.

    A version that appeared in The National Underwriter in 1928 finished like this:

    "The amended sign read 'It is spring and I am blind.' The essential message of a life insurance salesman to his prospect is the same yesterday, today and tomorrow. Your problem is to take that same message and present it in a new form."

    Yup. That's that's still the problem.
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    • Profile picture of the author Steve Hill
      Originally Posted by Pusateri View Post

      This story started appearing in sales journals back in the 1920s.

      Most versions are just like these videos, but in some versions the author encounters two blind men on different street corners. The first is holding a sign that says, "I am blind" and isn't getting much action. The second blind man is holding a sign that says, "It is spring and I am blind" and his alms can is filled. It always finishes with a lecture to the reader on crafting a sales message.

      A version that appeared in The National Underwriter in 1928 finished like this:

      "The amended sign read 'It is spring and I am blind.' The essential message of a life insurance salesman to his prospect is the same yesterday, today and tomorrow. Your problem is to take that same message and present it in a new form."

      Yup. That's that's still the problem.
      Some things never change, do they?

      I can almost see a Paleolithic caveman panhandling, using pictographs, and the local cave-drawing copywriter comes by and changes it for him.
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  • Profile picture of the author travelsense103
    I like this video, Thank you very much
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    • in fairness-it didn't look like a great day-kinda rainy
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