When Does It Beat The Control?

1 replies
Here is some info on beating the control in direct mail:
Direct Marketing Tools

How about IM? How do you personally decide when the challenger has beat the incumbent for your projects? $1 more? 10% better?
#beat #control
  • Profile picture of the author JacMer
    It has to come down to the dollars. They pay the bills and provide us with the toys we need ().
    I've seen many percentage gains, but at the expense of the bottom line.
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