UNCENSORED My Life As A Multi-Million Dollar Copywriter

by max5ty
51 replies
I'm 52...

I didn't start out during the "Internet age"...a time when all your campaigns are almost instant...results are measured in real time...things move so much quicker.

I sometimes miss those "good old days"...life didn't seem so hurried...

iphones, Droids, Tablets...etc., our customers are on the go now...they're always in a hurry to get somewhere...

Some say copywriting hasn't changed...but it has...quickly.

There were the "gurus" that came along and sold copywriting courses. Virtually all of them copied the rules they read in books from those in the '40's' and since...those with ideas to get rich loved them.

Really?

Want to learn from someone that's only sold courses? How great is it to understand their techniques on selling to other hopeful copywirters?

I don't have anything against the "gurus", they were great marketers...they made millions...most are nowhere to be found now.

I always chuckled when I read their stuff...wondered what they would advise on selling a real product to real consumers...those who didn't fall for the hyped up headlines that wanna be copywriters fell for...

I'm still here.

Never sold a course...don't plan to.

Started out rewriting ads from the local papers.

Made an offer that I could increase their business.

Lots of turn downs...lots of days when I felt like giving up...no money...

Lived in my car for a while...a whole different story.

Persistence paid off...I started getting some work...a little work turned into some bigger work.

When things take off...they usually take off big. Sometimes too big.

I went to the top.

Meetings with the "design department"...Bob (the gay guy) doesn't like the way the shoes look...Larry doesn't like the way the font in the ad looks...Linda thinks the model is looking too "arrogant"...lets have another meeting Tuesday to see the proposed changes...could you give us a mock-up of the idea?

Crazy stuff.

I broke away and started my own thing.

Things went well. Worked with some of the biggest companies around.

My point?

I'm not convinced everyone that thinks they're a copywriter will make it. It's not just ok to be able to write good. There's a whole lot of other factors involved.

Copywriting is sales in print. Can you sell?

Are you just looking to make a "quick buck"? If so, you're probably not going to last.

Good copywriters are creative people. It's not about the money...it's about the challenge.

Love you.
#copywriter #dollar #life #multimillion #uncensored
  • Profile picture of the author The Copy Nazi
    Banned
    C+ for Effort and for the Post Title (which didn't deliver on its promise).
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    • Profile picture of the author Harlan
      Originally Posted by The Copy Nazi View Post

      C+ for Effort and for the Post Title (which didn't deliver on its promise).
      C+? That high?

      How about:

      Just when you thought it was safe to brag about your career as a multi-million dollar copywriter no one ever heard of...
      Signature

      Harlan D. Kilstein Ed.D.
      Free NLP Communications Course at http://www.nlpcopywriting.com
      http://overnight-copy.com
      Get Fit In Four Minuteshttp://just4minutes.com
      Learn how to build a Super Site Without SEO http://supersiteformula.com

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      • Profile picture of the author max5ty
        Originally Posted by Harlan View Post

        C+? That high?

        How about:

        Just when you thought it was safe to brag about your career as a multi-million dollar copywriter no one ever heard of...
        Harlan...Harlan...Harlan...

        What a past you've had...

        I'm not even going to rag on you...you've got enough of those that do.

        Anyways, I'm quite sure there's a ton of successful copywriters you've never heard of.

        Seems that sometimes the only copywriters who matter to some are the one's who've sold them a course.

        Hope things are going well for you
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        • Profile picture of the author Mark Andrews
          Banned
          Originally Posted by max5ty View Post

          Harlan...Harlan...Harlan...

          What a past you've had...
          What's your point Gollum?

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          • Profile picture of the author max5ty
            Originally Posted by Mark Andrews View Post

            What's your point Gollum?

            My point is...I'm gonna offer encouragement to copywriters.

            It's a tough world out there beyond the walls of this forum.

            It's possible to "make it". I've done it...you can too.

            There's a method to my madness...it's how I've always done things.

            Who wants a copywriter that can't get you noticed?

            Mark, I know you've heard the saying, "You're only one sales letter away from being a millionaire"...it's true.

            Get up off your rear and make things happen.
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            • Profile picture of the author Mark Andrews
              Banned
              Would it have ever crossed your mind how condescending you sound at times?

              Or is this point lost on you?

              You want to play psychology, pray, do be my guest - I'll twist you up in knots.

              With pleasure.

              Smoking hot,


              Mark Andrews
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              • Profile picture of the author max5ty
                Originally Posted by Mark Andrews View Post

                Would it have ever crossed your mind how condescending you sound at times?

                Or is this point lost on you?

                You want to play psychology, pray, do be my guest - I'll twist you up in knots.

                With pleasure.

                Smoking hot,


                Mark Andrews
                Love you Mark.
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                • Profile picture of the author Harlan
                  Originally Posted by max5ty View Post

                  Love you Mark.
                  Maxie,

                  The only person you love is yourself.

                  If you wanted to help the copywriters here, you'd take one of your million dollar sales letters and tear it apart for them.

                  Show them why it worked.

                  What you did that was effective.

                  But coming in here and just bragging about how smart you are or how rich you are isn't really helping anyone.
                  Signature

                  Harlan D. Kilstein Ed.D.
                  Free NLP Communications Course at http://www.nlpcopywriting.com
                  http://overnight-copy.com
                  Get Fit In Four Minuteshttp://just4minutes.com
                  Learn how to build a Super Site Without SEO http://supersiteformula.com

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                  • Profile picture of the author max5ty
                    Originally Posted by Harlan View Post

                    Maxie,

                    The only person you love is yourself.

                    If you wanted to help the copywriters here, you'd take one of your million dollar sales letters and tear it apart for them.

                    Show them why it worked.

                    What you did that was effective.

                    But coming in here and just bragging about how smart you are or how rich you are isn't really helping anyone.
                    Bet you wish you had more than 5 lines to advertise yourself in your signature.
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                  • Profile picture of the author JasonParker
                    Originally Posted by Harlan View Post

                    If you wanted to help the copywriters here, you'd take one of your million dollar sales letters and tear it apart for them.
                    I'd love for anyone to do that around here...
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                  • Profile picture of the author Mark Andrews
                    Banned
                    Originally Posted by Harlan View Post

                    Maxie,

                    The only person you love is yourself.

                    If you wanted to help the copywriters here, you'd take one of your million dollar sales letters and tear it apart for them.

                    Show them why it worked.

                    What you did that was effective.

                    But coming in here and just bragging about how smart you are or how rich you are isn't really helping anyone.
                    Many posts and a few days later it's obvious he hasn't got one.

                    Why not? Because this isn't his area of excellence. It's not his area of expertise. He's not a sales letter copywriter working in the trenches. Has never probably done so.

                    He's a fly by poster. An armchair critic. Loves to shout out how fantastic he is, how incredible he is but hasn't got the goods to back his words up, nor this kind of direct experience. Prove me wrong.

                    I mean anyone can plop up threads like this, it's not rocket science. Any writer worth their salt can pass comment on a myriad of writing and sales techniques - it's dead easy.

                    But what does 'Marcus' do every time? Runs away from the thread in question because he doesn't like to be put on the spot.

                    Loves the limelight initially, it makes his ego swell to massive proportions, it's a wonder his head doesn't POP!

                    Yet when push comes to shove, every time he posts up a thread in this vein getting people going, he's not got a thing to substantiate his claims.

                    Just whacks a Thanks on to everyone's post to make it look like he's just being a nice guy. Okay, fair enough some of his advice is pretty good, a lot of it like the rest of us nothing groundbreaking, nothing new - on forums like this, what's been said no matter how much one tries to wrangle new meaning from words has probably been said a 101 times before some place else.

                    Of course, one or two copywriters are the exception and make new threads which really make you sit up and think. Mark Pescetti springs to mind. Rick Duris too. Gordon Alexander another. And one or two others.

                    Thing is Marcus, if you honestly think of yourself as being so great in your own mind, so incredible, so extraordinarily wealthy in so many ways not just materially but in your wealth of knowledge too... I would have thought by now you might up have posted up as Harlan Kilstein quite rightly pointed out, one of your own examples which you deconstruct for the benefit of everyone else here to clearly demonstrate with undeniable proof what makes you so fantastic a copywriter. A reasonable request?

                    Do be my guest below, I'm sure we're all thoroughly looking forward to seeing a sales letter which you've written which has brought in 7 figures plus. Show us the link. Prove it.

                    Show us how it's done directly...

                    Smoking hot,


                    Mark Andrews
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                • Profile picture of the author Mark Andrews
                  Banned
                  You can give it 'Marcus' but...

                  ...you can't take it.

                  Smoking hot,


                  Mark Andrews
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                  • Profile picture of the author JakeDaly
                    Am I the only one that likes this Max character?

                    Even if everything he says is a crock of shit, he's still the most entertaining poster in this or any other sub-forum.. as copyassassin alluded to earlier.

                    Is he a morally depraved virgin living on the outskirts of Oslo?

                    .. perhaps a lonely, divorced businessman who finds entertainment in getting a rise out of the copywriting forum?

                    .. or is he REALLY an eccentric, retired multi-millionaire marketer who likes to randomly create "Go out there and get it!" type threads every coupla months(admittedly, this is the less likely of the three, but still..)?

                    We'll never ever know, but I nod my head to him for the entertainment value he brings to this forum.

                    *nods head to Max*
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  • Profile picture of the author Justin Quick
    Thanks, Max.

    Do you have any tips you can share on how
    you and your friend, Ronnie, (whom you mention
    in another post) are getting clients?
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    • Profile picture of the author max5ty
      Originally Posted by Justin Quick View Post

      Thanks, Max.

      Do you have any tips you can share on how
      you and your friend, Ronnie, (whom you mention
      in another post) are getting clients?
      Thanks for your response Justin.

      Although I don't take any new clients nowadays...I'll give you some tips for those who are still drumming up business.

      I found that phone calls, letters etc. do very little. The best way to attract a client is in my opinion always face to face.

      Having been in sales, it wasn't as hard for me to work up the nerve to talk to someone and ask for their business...I can understand how daunting it can be for some...everything you work out in your mind to say just seems to get lost when you walk into a business and ask for the "one in charge". All the ideas of how you thought the meeting would go...the ideas of how well you thought they'd accept your idea...it's enough to scare most off.

      Most hide behind the internet these days. There's nothing wrong with that...there's still a lot of money to be made. Only thing is most are still using the "old" methods.

      There's so much crap out there online that you need to be savvy if that's the route your taking.

      Internet selling is all about visuals. If you're going to just post a sales letter and expect business to roll in, it won't work. Sure you'll make a little...but we're not after a little, are we?

      My suggestion is a site that uses images. I like the ad type sites that have a large background image with the headline incorporated into it...then short sales copy that gets to the point...a load of testimonials...lots of glitz...things that keep you engaged.

      Anyways...

      The way I started was face to face selling.

      I never approached any business unless I had already made them an ad...I found businesses that advertised in the local paper...one's with sucky ads, which virtually all of them had. I rewrote the ad to use direct marketing, approached them, showed them and explained to them what worked, and asked them to give my idea a try.

      A lot of work...but it paid off.

      You don't need a load of customers to start...a couple happy ones will give you the references you need...it gets easier as you go, like a snowball rolling down the hill.

      Once things get rolling you'll find new doors opening for you.

      I've said this before, and I think it's important. I didn't start out wanting to make a load of money...it was all about the challenge of selling things. Money is just a benefit that comes along with being successful.

      You've got to learn how "direct response" works. It's what few business use...once you turn them onto it they'll love you.

      Oh well, I can get long winded at times...hope these tips help.
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  • Profile picture of the author RedShifted
    Lets not forget there is a huge difference between rules and techniques. I was definitely let down, after reading your headline. So it seems that even you haven't fully mastered some very basic "rules" of copywriting.

    #1 rule = consistency.

    If you're going to position yourself as a multimillion dollar copywriter, why not add some value that is consistent with that?

    I see so many copywriters who write basic/boring headlines like that, and have no idea how much expectation they build by doing so.

    Even something like "Uncensored: The Life Of A Multimillion Dollar Copywriter" would have been better. Less clicks, but less people giving you shit.

    How much more general can you be, than "copywriting is sales in print"? I'd certainty expect better advice than that from a successful copywriter. Thats like the first thing you're told when you come onto this forum.

    Anyway. In effort to add some of my own value, I like how you said you started off writing ads for small businesses. Its the same way I got started off. But I'm not a "copywriter". I don't sell my writing, I sell ONLY the results my writing produces. I like to challenge myself I guess you could say. As I evolve, that will change. But for now, I need to be challenged every single day. Its the fastest way for a person to grow.

    -Red
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    • Profile picture of the author copyassassin
      To Everybody Who Hates On Marcus,

      I hope you do realize Marcus is just trying to get a reaction out of everybody.

      And he's damn great at it too.

      The amount of people that reply to his threads, and the emotional intensity of the replies is way beyond the mean.

      In fact, in a previous post he purposely says something to the effect, "I want people to feel something".

      Because when people get emotional you can do some ninja level marketing/positioning.

      Also, many of you rail on him for mentioning his "lambo's' or "mansions", or "private jets".

      Yet, and be honest, you're eating it up. Marcus is living the dream, at least based on what he writes.

      Is it true? Is Mark bullshit?

      It doesn't matter.

      We want to know it's possible. We want to know somebody made. We want that life.

      And if Mark stretches the truth, it really don't even matter.

      We want to believe.

      And I know somebody will say, "I don't want to make a ton of money".

      You're full of shit! If you're on the Warrior forum on a regular basis you're greed glands are fully developed.

      Now, it is ALL about the money? No.

      It's about the ability to have the liberty to live your life and do what you want without restriction.

      To be liberated.

      And Marcus hits those buttons every time he posts.

      Maybe there is something to learn about the persona he's created and implement it in your business.

      I am.
      Signature

      The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by copyassassin View Post

        To Everybody Who Hates On Marcus,

        I hope you do realize Marcus is just trying to get a reaction out of everybody.

        And he's damn great at it too.

        The amount of people that reply to his threads, and the emotional intensity of the replies is way beyond the mean.

        In fact, in a previous post he purposely says something to the effect, "I want people to feel something".

        Because when people get emotional you can do some ninja level marketing/positioning.

        Also, many of you rail on him for mentioning his "lambo's' or "mansions", or "private jets".

        Yet, and be honest, you're eating it up. Marcus is living the dream, at least based on what he writes.

        Is it true? Is Mark bullshit?

        It doesn't matter.

        We want to know it's possible. We want to know somebody made. We want that life.

        And if Mark stretches the truth, it really don't even matter.

        We want to believe.

        And I know somebody will say, "I don't want to make a ton of money".

        You're full of shit! If you're on the Warrior forum on a regular basis you're greed glands are fully developed.

        Now, it is ALL about the money? No.

        It's about the ability to have the liberty to live your life and do what you want without restriction.

        To be liberated.

        And Marcus hits those buttons every time he posts.

        Maybe there is something to learn about the persona he's created and implement it in your business.

        I am.
        Yeah we wanted to believe Lance Armstrong too. Is this some kind of American disease?

        Yes Maxwhatisface is good at creating controversial posts on a forum. So what? What else has he done? Show me.

        "Proof elements". Oh yeah - those. You can't just rely on a provocative headline to make the sale. I'm not buying.

        We want to know it's possible. We want to know somebody made. We want that life.

        And if Mark stretches the truth, it really don't even matter.

        We want to believe
        Praise the Lord! Pass the Kool-Aid brother...and the sick-bowl.
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        • Profile picture of the author ewenmack
          Could what's his name really be Jaime Cochran a self confessed troll?

          She's very proud of herself in this tv interview...

          http://www.stuff.co.nz/technology/78...makes-her-case

          Best,
          Ewen
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        • Profile picture of the author max5ty
          Originally Posted by The Copy Nazi View Post


          "Proof elements". Oh yeah - those. You can't just rely on a provocative headline to make the sale. I'm not buying.

          Praise the Lord! Pass the Kool-Aid brother...and the sick-bowl.
          Relax...

          Deep breaths...

          iiiiinnnnnn.....oooooouuuuuttttt...

          Each breath in imagine you're bringing in good thoughts...

          Each breath out imagine you're letting go of the negative stuff in your life...

          Baby steps.

          Now...feel better?

          Also, your money is safe...I'm not selling anything. The therapy was also free.
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        • Profile picture of the author copyassassin
          Originally Posted by The Copy Nazi View Post

          Yeah we wanted to believe Lance Armstrong too. Is this some kind of American disease?

          Yes Maxwhatisface is good at creating controversial posts on a forum. So what? What else has he done? Show me.

          "Proof elements". Oh yeah - those. You can't just rely on a provocative headline to make the sale. I'm not buying.

          Praise the Lord! Pass the Kool-Aid brother...and the sick-bowl.
          Mal,

          People are weird. You know that.

          Yes, we wanted to believe in Lance. And until a week ago, many did, even with red flags.

          Creating "something to believe in" is marketing gold.

          Look at what Apple is doing. They aren't selling just a box of electronics. They sell a belief about the world. And people eat that shit up.

          Now, as to proof about Marcus.

          I don't have any MONETARY proof.

          But what we DO have is a posting track record of responses that get people charged up.

          Even Harlan comes down from Olympus to join the fight.

          The guy gets under people's nerves. He invokes emotions.

          And that is worth looking at.

          How does he do it?
          Why does it work?
          Why do reputable copywriters like Harlan feel the need to chim in?

          There is a reason.

          Because at the end of the day, the job of a copywriter is to first...

          ... what is that silly word reminder that we talk about a lot?

          A-D-I-A

          Oh yeah, attention. That's right!

          What about desire?

          That's all the lambo , private jet, mansion crap.

          And interest?

          Everybody is dying to get PROOF about Marcus. In other words, he's got people interested about him.

          He is for real?

          I don't know.

          I have no proof.

          But the dude gets response.
          Signature

          The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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      • Profile picture of the author Alex Cohen
        Originally Posted by copyassassin View Post

        I hope you do realize Marcus is just trying to get a reaction out of everybody.
        Bingo!

        Alex
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      • Profile picture of the author jackofeverything
        "If you're on the Warrior
        forum on a regular basis you're greed
        glands are fully developed."

        Simply one of the best quotes I have read on the forum..I am just starting out in writing and it never ceases to amazing me how someone can squeeze knowledge into such small containers. Remarkable!
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  • Profile picture of the author SShip
    Sorry Max5ty, but I have to say this was very disappointing. I was hoping to come in and read a very interesting story by what the title suggested and you didn't deliver.
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    • Profile picture of the author JakeDaly
      Originally Posted by arfasaira View Post

      Should I get the popcorn out?
      It's raining cats and dogs here this month in Costa Rica, but I wish I could walk to the market right now and buy my own.
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    • Profile picture of the author max5ty
      Originally Posted by arfasaira View Post

      Should I get the popcorn out?
      Hey Arfa...thanks for your response.

      I read your post the other day about the conference you were going to attend to drum up business.

      Was wondering how things went.
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      • Profile picture of the author Mark Andrews
        Banned
        Bullet dodger.
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      • Profile picture of the author arfasaira
        Originally Posted by max5ty View Post

        Hey Arfa...thanks for your response.

        I read your post the other day about the conference you were going to attend to drum up business.

        Was wondering how things went.
        I was going to update you all on a separate thread, and that I will... but seeing as though you are asking, here's how it went:

        Booked 32 appointments - 10 very hot leads and 3 red hot they were on fire. Those 3 were from managing directors of large companies needing branding and marketing. Made 3 potential alliances, been invited to speak at 2 schools and do a seminar elsewhere plus been asked to come to two further events - one in Birmingham and other in London - both take place in May.

        And I re-booked for next year because the response to what I was offering was fantastic. I've got a bunch of leads who are 'very interested' but didn't book. Now in the process of follow up...

        We had a problem on Saturday - the data scanner only picked up a handful of the leads because it was damaged - they replaced it pronto, but meant we lost around 50 leads

        Organizers are doing one better though - they are emailing their list of 7000 holistic experts who registered for the show as an apology for the mess up - so this has actually ended up working in my favour because renting their list would have cost me a fortune...

        I got 5 appointments booked tomorrow, 7 the day after with bookings for the next 3 weeks. Each appointment is 20 minutes long.

        I'll keep you guys posted and updated on whether or not this paid off...

        PS - I spent a total of £3000 for this weekend in total....
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  • Profile picture of the author Mark Pescetti
    I've fallen prey to Maxie (Marcus) before.

    He's an enigma.

    I've seen some genuinely compelling stuff from him/her before.

    And I've also seen some malicious crap.

    Personally...

    I still this he's (or she's) probably some socially awkward dude (i call women dudes too) who has too much time on his (or her) hands.

    Anyway...

    This thread isn't too compelling.

    Nothing to sink my teeth into.

    But here are a few threads he (or she) started that demonstate he (or she) isn't totally full of digested matter:

    http://www.warriorforum.com/copywrit...etter-try.html

    http://www.warriorforum.com/copywrit...else-read.html

    Mark
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  • Profile picture of the author Mark Pescetti
    He's Boris the Blade a.k.a. Boris the Bullet Dodger.

    Anyone?
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    • Profile picture of the author JakeDaly
      Originally Posted by Mark Pescetti View Post

      He's Boris the Blade a.k.a. Boris the Bullet Dodger.

      Anyone?
      Snatch! Great film.
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  • Profile picture of the author Don Grace
    The one reason I entertain these threads...

    Man it's a funny distraction watching people get their panties in a bunch every time this guy posts!

    Personally I don't care if he knows his crap or is full of crap... All I know is I can take a writing break, grab some Raisinets, and offer to share with the the guy who brought the popcorn!
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  • Profile picture of the author DavidG
    Same thing here Don. Reminds me of that 10k competition thread.
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  • Profile picture of the author FuNwiThChRiS
    Here... I made a free edit for you.

    "UNCENSORED: My life using a pc at the public library with $4.23 in my PayPal account."
    Signature

    Work hard, live a happy life, cherish your family and friends. Be thankful for every day.

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  • Profile picture of the author Michael Ten
    Very interesting post, OP. I'm glad that you are giving back!!
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  • Profile picture of the author superpayouts
    You know, I see many fellow warriors in here commenting about his thread title not living up to its promise.

    Well, he got your attention didn't he? And you sure did click through into the thread. At the end of the day, it worked. And most of us have been here for a while. lol.
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  • Profile picture of the author sniger
    Learning a lot from reading WF, just starting out. Thanks OP
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  • Profile picture of the author Robert_Rand
    I don't understand why people are so caught up on the idea of proof.

    So if someone shows undeniable proof they're a millionaire you're supposed to automatically accept everything they say as gospel?

    Someone could very well make millions in the copywriting game without being a good direct response copywriter. This can be done via networking, posturing and strong people/sales skills. And that's just one example among many of how someone's "proof" doesn't mean you should blindly follow them.

    He said in another thread that long sales videos didn't really work lol In that regard, I instantly knew he had no clue what he was talking about. But I still find him somewhat entertaining. There's no denying his posts trigger conversation, which I think is a good thing. AND... he kinda makes me laugh. I think some people here are a little too uptight.

    At the end of the day, regardless of how much "proof" someone shows, or how big of a name they are, or how established they are, or whatever - it's always up to YOU to validate anything someone says with your own common sense, research, testing, and experience.
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    • Profile picture of the author Irish Intuition
      [DELETED]
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      • Profile picture of the author copyassassin
        Originally Posted by Irish Intuition View Post

        Why would a multi-million dollar copywriter come on a forum
        and feel the need to trick people into reading a lame duck story?
        The same reason why George Cloney dumps one hot model for another; same reason Warren Buffet continues to build his empire; same reason Kobe pushes himself for another title; same reason Trump does his thing...

        ... it's in their blood.

        Money isn't the motivation.

        Just the thrill of the kill.
        Signature

        The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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        • Profile picture of the author maximus242
          If he is such a good copywriter why does nobody believe him?

          I thought good copywriters built belief in their copy - not doubt...
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          • Profile picture of the author The Copy Nazi
            Banned
            Originally Posted by maximus242 View Post

            If he is such a good copywriter why does nobody believe him?

            I thought good copywriters built belief in their copy - not doubt...
            Voila! Possibly your best post.
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          • Profile picture of the author max5ty
            Originally Posted by maximus242 View Post

            If he is such a good copywriter why does nobody believe him?

            I thought good copywriters built belief in their copy - not doubt...
            Darn, you got me.

            Now the whole way to Connecticut today in my private jet, I'm going to be bummed out. I just hope I can keep it together during the meeting.

            Oh well, gotta go...keep hanging in there...
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            • Profile picture of the author CopyMonster
              Originally Posted by max5ty View Post

              Darn, you got me.

              Now the whole way to Connecticut today in my private jet, I'm going to be bummed out. I just hope I can keep it together during the meeting.

              Oh well, gotta go...keep hanging in there...
              Max5ty...

              How many times do I gotta tell ya... them chemicals gotta go in the TANK!



              Love ya.


              BTW:
              It's funny. Why the heck does anyone care if Max has a plane or not? What difference does it make in your life? My guess is not much either way.

              Who cares if Max lives like Hefner himself or like the guy in a box holding onto that smelly old jacket in the shopping trolley like it's his entire life? Who cares? If Max be telling whoppers, he's only making a whopper of himself. If it amuses him, if that makes him feel good, let it be.

              A wise man once said, "whatever anyone says, don't mean sh#t unless YOU say it does".

              I don't know Max. I never met him. All I know is he like to post here from time to time... and get a reaction.

              May the good stuff be with you.
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              Scary good...
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  • Profile picture of the author ckweb
    Originally Posted by max5ty View Post

    I'm 52...

    I didn't start out during the "Internet age"...a time when all your campaigns are almost instant...results are measured in real time...things move so much quicker.

    I sometimes miss those "good old days"...life didn't seem so hurried...

    iphones, Droids, Tablets...etc., our customers are on the go now...they're always in a hurry to get somewhere...

    Some say copywriting hasn't changed...but it has...quickly.

    There were the "gurus" that came along and sold copywriting courses. Virtually all of them copied the rules they read in books from those in the '40's' and since...those with ideas to get rich loved them.

    Really?

    Want to learn from someone that's only sold courses? How great is it to understand their techniques on selling to other hopeful copywirters?

    I don't have anything against the "gurus", they were great marketers...they made millions...most are nowhere to be found now.

    I always chuckled when I read their stuff...wondered what they would advise on selling a real product to real consumers...those who didn't fall for the hyped up headlines that wanna be copywriters fell for...

    I'm still here.

    Never sold a course...don't plan to.

    Started out rewriting ads from the local papers.

    Made an offer that I could increase their business.

    Lots of turn downs...lots of days when I felt like giving up...no money...

    Lived in my car for a while...a whole different story.

    Persistence paid off...I started getting some work...a little work turned into some bigger work.

    When things take off...they usually take off big. Sometimes too big.

    I went to the top.

    Meetings with the "design department"...Bob (the gay guy) doesn't like the way the shoes look...Larry doesn't like the way the font in the ad looks...Linda thinks the model is looking too "arrogant"...lets have another meeting Tuesday to see the proposed changes...could you give us a mock-up of the idea?

    Crazy stuff.

    I broke away and started my own thing.

    Things went well. Worked with some of the biggest companies around.

    My point?

    I'm not convinced everyone that thinks they're a copywriter will make it. It's not just ok to be able to write good. There's a whole lot of other factors involved.

    Copywriting is sales in print. Can you sell?

    Are you just looking to make a "quick buck"? If so, you're probably not going to last.

    Good copywriters are creative people. It's not about the money...it's about the challenge.

    Love you.
    Umm... this story sounds a little too familiar with John Carlton's story. Actually, it IS his story!

    Me = no believe

    -ckweb

    P.S. - You use "..." too many times.
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    • Profile picture of the author max5ty
      Originally Posted by ckweb View Post

      Umm... this story sounds a little too familiar with John Carlton's story. Actually, it IS his story!


      Me = no believe

      -ckweb

      P.S. - You use "..." too many times.

      Ok, I think I've heard it all now.
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