I didn't start out during the "Internet age"...a time when all your campaigns are almost instant...results are measured in real time...things move so much quicker.
I sometimes miss those "good old days"...life didn't seem so hurried...
iphones, Droids, Tablets...etc., our customers are on the go now...they're always in a hurry to get somewhere...
Some say copywriting hasn't changed...but it has...quickly.
There were the "gurus" that came along and sold copywriting courses. Virtually all of them copied the rules they read in books from those in the '40's' and since...those with ideas to get rich loved them.
Want to learn from someone that's only sold courses? How great is it to understand their techniques on selling to other hopeful copywirters?
I don't have anything against the "gurus", they were great marketers...they made millions...most are nowhere to be found now.
I always chuckled when I read their stuff...wondered what they would advise on selling a real product to real consumers...those who didn't fall for the hyped up headlines that wanna be copywriters fell for...
I'm still here.
Never sold a course...don't plan to.
Started out rewriting ads from the local papers.
Made an offer that I could increase their business.
Lots of turn downs...lots of days when I felt like giving up...no money...
Lived in my car for a while...a whole different story.
Persistence paid off...I started getting some work...a little work turned into some bigger work.
When things take off...they usually take off big. Sometimes too big.
I went to the top.
Meetings with the "design department"...Bob (the gay guy) doesn't like the way the shoes look...Larry doesn't like the way the font in the ad looks...Linda thinks the model is looking too "arrogant"...lets have another meeting Tuesday to see the proposed changes...could you give us a mock-up of the idea?
I broke away and started my own thing.
Things went well. Worked with some of the biggest companies around.
I'm not convinced everyone that thinks they're a copywriter will make it. It's not just ok to be able to write good. There's a whole lot of other factors involved.
Copywriting is sales in print. Can you sell?
Are you just looking to make a "quick buck"? If so, you're probably not going to last.
Good copywriters are creative people. It's not about the money...it's about the challenge.