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Copywriting exercises?

by BrainCopy
8 replies
Hey warriors,

I was just wondering if you guys use any "practice" exercises that
you follow to keep you up on game.

I was told to find a DM piece and write it by hand 5 times by hand.

Has anyone have any advice for more exercises?
#copywriting #exercises
  • Profile picture of the author Alex Cohen
    Some people think writing out winning sales copy is the greatest idea since sliced bread. Others, not so much.

    One good "exercise" is to write a sales letter for a product you create.

    You'll learn a heck of a lot about copywriting as you tweak your marketing process and tune your sales letter.

    Alex
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  • Profile picture of the author Mikestankowski
    practice, practice, PRACTICE!
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  • Profile picture of the author onestrangepath
    I have laughed til hurt.... GREAT Advice! Work your craft.... there is always time to edit and rewrite... it's an endless loop... Write your copy.... make some sales... then tweak and split test...
    I'm also going to start doing that Commanche Rain Dance... That is the TICKET!!
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  • Profile picture of the author Ray Wilson
    These are some copywriting training exercises which I find quite useful:

    1. Deconstructing world-class sales letters from your swipe file. (Take a pencil and read through all the sales letter. As you're reading, circle, underline or note down everything you find is on purpose by the copywriter. Then implement in your own sales letters)
    2. Rewriting world-class sales letters by hand.
    3. Training to write separate elements for a sales letter. (Headlines, opening paragraphs, sub-headlines, pre-heads, sub-heads, bullet-points, call-to-action, etc.)
    4. Teach someone else something you know about copywriting. (It's scientifically proven to improve your own understanding of a topic too)
    5. Writing sales letters for your own products.
    6. Getting a sales letter critique from an expert copywriter.

    Hope it helps,
    Ray Wilson
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  • Profile picture of the author gabysanchez225
    Write copy for something you hate. Then write another one, and see how you feel going back to your own program/niche. Just make sure it isn't lackluster, and really get into the niche you hate so you can slowly understand the broader implications of good copy outside of your chosen niche, it will give your writing more of a universal appeal.
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  • Profile picture of the author Raydal
    Like any other skill you need knowledge and practice.

    When I first started taking copywriting seriously I bought
    as many books I could get my hands on and then got
    a folder full of sales letters and analyze how they used
    the techniques I learned about in the books. But nothing
    comes close to actually writing copy.

    Also, teaching copywriting for the past 6 years or so
    help to sharpen my skills as well.

    For sure, actually writing copy is the tough part. The
    studying is the easy part. Like anything else in life I
    guess.

    -Ray Edwards
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  • Profile picture of the author eugenedm
    I would recommend that you start with a real copy. Pick a real product and start writing your sales letter that will help you a lot.
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