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Copywrite Process

by highlander11
5 replies
Greetings,


I currently have a sales pages selling an informational product . I have tested out variations of the sales pitch copy at least 10 times if not more. In the beginning I was getting 1 sale per 150 visitors, so I decided to edit it to make it more effective, and instead it got worse, 1 sale per 300 visitors now.


I am wondering if anyone has a an step-by-step process to writing a good sales page copywrite?

Any time I have an idea I rewrite it, (with the end goal of more conversations), but I never know when to stop rewriting it and present it.

Also, I know a good sales letter takes a lot of time, but what are the day to day tasks in writing it? Do you just keep writing out hundreds of variations of the sales letters and then picking the best one or do you tryto craft the perfect sentences and paragraphs?

Any feedback is appreciate thanks.
#copywrite #process
  • Profile picture of the author Mark Andrews
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    A Beginners Guide to Copywriting - "How to light a fire..."

    A Beginners Guide to Copywriting: Part 2 "How to Keep Your Readers Mind Fully Engaged..."

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  • Profile picture of the author Alex Cohen
    Originally Posted by highlander11 View Post

    Greetings,


    I currently have a sales pages selling an informational product . I have tested out variations of the sales pitch copy at least 10 times if not more. In the beginning I was getting 1 sale per 150 visitors, so I decided to edit it to make it more effective, and instead it got worse, 1 sale per 300 visitors now.


    I am wondering if anyone has a an step-by-step process to writing a good sales page copywrite?

    Any time I have an idea I rewrite it, (with the end goal of more conversations), but I never know when to stop rewriting it and present it.

    Also, I know a good sales letter takes a lot of time, but what are the day to day tasks in writing it? Do you just keep writing out hundreds of variations of the sales letters and then picking the best one or do you tryto craft the perfect sentences and paragraphs?

    Any feedback is appreciate thanks.
    Which sales letter components did you edit?

    Alex
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    • Profile picture of the author highlander11
      Originally Posted by Alex Cohen View Post

      Which sales letter components did you edit?

      Alex

      The headline
      the wording: for example changing the word "guys" to "you"

      Added more information and photos
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      • Profile picture of the author Mark Andrews
        Banned
        You'll be better off posting up the sales copy for a critique.

        With the very scant info you're providing so far, there's nothing here for us to go on in order to best assist you as it stands right now.

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        Mark Andrews
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  • Profile picture of the author johnrone
    Personalizing your sales copy is still essential to copywriting process.
    Just be specific and write your copy as if you were talking to just one prospect, not all readers. The point is to induce action.
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