Sales Ad fo Cold Caller

Many moons ago, I worked as a telesales rep, so here are my thoughts:

1. The ad itself is OK. Not great, but also not terrible. I wonder if your target market is the best choice. Many online businesses don't sell at margins high enough to justify the expense of an independent inside salesperson.

2. Those few that do are unlikely to be searching for help on Craigslist.

3. The offer, if you can call it that, is too broad. Compiling a list and writing a script are premium services, whereas calling an existing list with a canned pitch is much more Craigslist appropriate.

4. I can understand not wanting to post a phone number, but in my experience writing Craigslist ads for local businesses, not having one SEVERELY depresses both the quality and quantity of the response. It's your decision, but please keep this in mind.

If you'll pardon my suggestion, have you considered offering your services to independent professionals who need to generate their own leads? I'm thinking of Realtors, financial planners, insurance agents, etc.

Many already hire phone appointment setters, and as this was my first job back in high school, I know it's much easier to get work. Also, I'm not sure where you live, but in the U.S; many people are on a national Do Not Call list, which makes it illegal to call them at home or on their personal cell. B2B calls are perfectly legal, and are still a generally accepted business practice

All the best!

Hey Highlander,

I think it's awesome that you're taking the initiative to help businesses get results.

As far as your ad... First off, what is the post title? That is essentially your headline and is the most important part of the ad.

Next, your ad needs to be reframed into the exact opposite perspective that it is now.

Right now, it's "Me, me, me."

Creating compelling advertising involves considering the prospect and writing the ad for that person. Think about your ideal prospect. What are they going to get out of this?

And there's no close or offer. Why should they call you (now)?

Also, I agree with Lowell - you might want to consider a different approach or medium.

Hope that helps, keep hustling

It's been mentioned and it's very important.

Always focus on the results you'll get.

Very few people like cold calling, so they'll be glad that you do.

But they don't really want a "cold caller" - they want sales (and they won't be thrilled about paying an hourly rate without any).

Say how experienced, skilled and successful you are. Tell them how you can make a sales script irresistible (most are dreadful). Mention the volume of sales you achieve.

And that you'll always represent their company with total integrity, enthusiasm and professionalism.

Try all this and it should help you get the gigs you want.


Steve

How about this version:


Greetings,

If you hate to make cold calls, but want to see your profits skyrocket through the roof, you now have a way of doing both without lifting a finger.

I have (include years) of cold calling experience selling for:
- Investment banking services
- Rental properties
- Newspaper ads.

In addition, I also have experience conducting phone surveys for:
- Hospitals (nurses, doctors, pharmacist, and hospital management)

My success rate in making cold colds and closing the deal are 95%. Do you want to take your business to the next level? If so, I'll make sure you get there.

My rates are very reasonable. I can charge by the hour or by the number of deals I close (you only pay me when you make a sale).

If interested email me for more information. Just provide me a script that you wish for me to use when making the calls. If you don't have a script, I will create one and provide it to you for approval first.

What do you think?

That's fine, but if he doesn't know it was a suggestion, and he thought it was a good idea and just copied and pasted it, he's setting himself up for issues.

Lots of demand for people willing to do cold calling for
a modest wage. I suggest you just cold call businesses,
choose which opportunities you'd like to pursue, work
out win/win deals with the clients most likely to treat
you well, and get to work.

There are plenty of snakes mining Craigslist for free
labor. Don't be surprised if some clients you get from
such an advertisement fail to pay you.

No. But you could do that. If you're comfortable making
cold calls, you're comfortable doing something almost
everybody else loathes.

I can't think of a more direct way to drum up business
for a cold calling service than cold calling.

If you want to fool around with running ads on Craigslist,
fine, but you'll get more business and better clients
faster by approaching likely prospects directly. You
can easily call 300 businesses in a month and inquire
as to whether they have any call for an outside cold
calling provider. You'd be lucky to get a few lukewarm
inquiries a week with a Craigslist ad.