Mainly because I know how to get traffic to our site, and when we do get people on the phone, we can close them really well.
Our weakest point, would be getting people from google to the phone. So our conversions suck, but we're in enough places where it hasn't mattered that much. Our SEO descriptions in google could be a lot more appealing, the copy on our site can be A LOT better. Our youtube video CTR sucks, our google places CTR sucks. The problem is, I very likely can't afford to have a copywriter redo everything. Well let me rephrase that, I can't afford to have a copywriter redo everything, if they're not good at what they do.
So I was wondering, would most copywriters be cool with microtesting their work on a small scale? Like could I just pay a copywriter, to redo a few SEO descriptions, say on like 5 pages, then if I see an increase in my CTR, pay them for more work in the future?
Maybe there is a better way?
Should I just have them focus on 1 page instead. Maybe redo all the copy on my home page, then the SEO description for that page?
Just so I'm clear, I will rephrase the question like this:
What would be the cheapest way, to test a copywriter, to see if they know what they're doing, so it lowers my risk, and I can determine whether or not they're good at what they do?
Like is there a minimum amount of work that most copywriters will do for you? Maybe this is a stupid question, but I'm really curious.
Thanks guys - Red