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Email CTR to Click To Optin-Sale?

by copyassassin
4 replies
Hi Copy gang,

Just curious what a good benchmark for emails in terms of email CTR to click on a link to opt-in/sale.

Also, by cold lead, current buyers list, solo ad, affiliate?

Not sure if my numbers are good or bad.

For example, say 1000 emails with 300 open with 30 click a link, 3 buy/optin.

Adam
#click #ctr #email #optinsale
  • Profile picture of the author urban renewal
    It's all relative to your relationship with your list.

    I used to have a 10% open rate, then I rewrote my autoresponder and I get a 50-60% open rate.

    If you can tap into what is most important to your list and you have a good relationship with them, they will be much more likely to open, click, buy, etc.

    Don't try to compare your list against other people's. They obviously have different metrics because they have a different relationship with the list.

    Simply try to continuously improve your own numbers.
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    I'm a conversion consultant who helps you make more money online with your business.

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    • Profile picture of the author copyassassin
      i'm not interested in CTR per se.

      Interested in the action sequence of:

      open email
      click link
      optin
      buy

      What numbers are you getting?

      Yes, everything is relative. BUT!...

      when you get something enough, you know your numbers.

      And yes, i know that if it's a high dollar sale, an email can still be profitable.

      I'm more concerned about action ration sequence (ideally by type, industry).

      And yes, I know somebody knows this answer. It just ain't me.

      Adam


      Originally Posted by urban renewal View Post

      It's all relative to your relationship with your list.

      I used to have a 10% open rate, then I rewrote my autoresponder and I get a 50-60% open rate.

      If you can tap into what is most important to your list and you have a good relationship with them, they will be much more likely to open, click, buy, etc.

      Don't try to compare your list against other people's. They obviously have different metrics because they have a different relationship with the list.

      Simply try to continuously improve your own numbers.
      Signature

      The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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  • Profile picture of the author Andrew Gould
    According to Silverpop's "2013 Email Marketing Metrics Benchmark Study":

    Open rate - 19.7%

    CTR - 3.6%

    Unsubs - 0.25%

    Spam complaints - 0.07%

    You can get the complete study here:

    Marketing White Paper Library | Marketing White papers | Silverpop
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    Andrew Gould

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  • Profile picture of the author smileverse
    The CTR can be different according to the industry. Generally speaking, US median is about 2.2%, 8.3% can be viewed as top rate. Your best bet with evaluating your click through rates metrics is to use them comparatively over time to determine which emails do and don't generate good click-through numbers and then improve your click-through performance over time.
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