Need help with end of sales letter

Of course you should have a call to action. Unless your sales letter is being written for entertainment purposes only.

Without knowing what you're selling and how you're pitching it, I can't give you specific answers to your price questions.

Generally though, you should 1) establish value or 2) trivialize the price (or both) in your sales letter. It's pretty difficult to do either without stating the price.

Alex

Yes, put the price. If the person is interested in buying your product, they will want to know the price and will only get annoyed if you try to hide it until the last second.

As per price level, put the price that will sell the most. And a hint: it's not always a lower price that sells. Sell too low and people will think your product is a scam. It's what makes the difference in credibility between someone saying "buy my $10 ebook and I'll show you how to make $10,000 a month" versus "buy my $2000 per month training program and I'll show you how to make $10,000 a month". Which one sounds more likely to be true?

Hey Elmo!

If you know the value you're offering, deciding on an initial investment shoudn't be too difficult.

Let's see the full letter.

I don't feel like you're even remotely clear about the benefits you're offering clients, nor the potential ROI they can make.

I remember when Nick Nordstrom posted his first go at sales copy for his own site.

It was bad.

Nazi Mal told him to jump off a cliff.

But inside of a year, he became an awesome copywriter. He really listened and applied the info other pros gave him.

Give yourself the same opportunity.

Mark

Mark,

I sent you the adcopy in an email.

Thanks so much.

ELMO

...reading Alex's post.

Be fun to use the line "for entertainment purposes only" at the top of a pitch.

It may increase the readership as it appears nobody is going to be screaming and bawling for any money.

Then after the good people have waded through it say, "Now, only if you were entertained - we feel that must mean at least 7 chuckles or laughs. And you just know that this incredible one - of - a - kind product is meant to be yours (it's like it has your name already engraved on it) - would you be kind enough to do the finishing touch and buy it"


Steve

Are you saying you have written 5 versions? or 5 pages for your site?

My 2cents:

1. Put a price. Put a price that makes you a profit and will provide more value to the customer than the money they pay you. Seems a cliche. But you want to have confidence in what you're selling. Many people get skewed perspectives on price and price is relative to each person. Compare prices of your competitors and hit the middle mark to begin with. Don't price too low - it makes people skeptical.

2. Write as many sales pages as you can. Get hyped, get buzzed, go right over the top. It's easy to tone down an over the top sales page and impossible to fix a boring sales page

3. Apply the story writing principle to the sales page: Characters, character back story, protagonist (generally the customer, but can be you) and take them through an adventure - intro(backstory), problem, climax, solution and hero ending <- its at the hero ending you have your call to action.

4. SELL THEM. The whole purpose of the page and it should be one with one objective to get them to click the order button and pay the price you set.

5. Don't write each sales page as if it has to be perfect. Just go for it and write. Too many write each page as if all the customers you will ever try and convince are reading it as you write and that just kills the creativity. Write with complete freedom. Write many sales pages, test a few with different traffic. This is not offline where you have to perfect your brochure or ad before it goes to print and you've done your dough. The power of the internet is the ability to test and play with massive tries and options.