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Graphic to help make writing more visceral

by Benjamin Farthing
4 replies
I came across this chart, thought it might help a few people out:

http://i.imgur.com/1Iw7Cha.jpg

A few of the words a bit much for what we do (who says "detestable"?), but there's some good stuff here, too. Lots of good words for exacerbating the problem.

I also recommend Words That Sell, by Richard Bayan.
#graphic #make #visceral #words #writing
  • Profile picture of the author Ghoster
    Thanks for the chart. That's great.

    "Detestable" is an excellent word if you need to describe a negative practice of the competition.
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    • Profile picture of the author Ross Bowring
      Originally Posted by Ghoster View Post

      Thanks for the chart. That's great.

      "Detestable" is an excellent word if you need to describe a negative practice of the competition.
      I might argue Detestable isn't that excellent... especially when written.

      Not a word you see in print a lot... takes too long to mentally process.

      And in sales... unlike on our nation's roads... speed bumps kill.

      --- Ross

      P.S. It also sounds highfalutin. Despicable or shameful is better IMHO and slangy variations of either.
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      • Profile picture of the author Raydal
        Originally Posted by Ross Bowring View Post

        P.S. It also sounds highfalutin. Despicable or shameful is better IMHO and slangy variations of either.
        I agree. A lot of those words may work in other context but in
        copywriting you want to be as unhighfalutin as possible. "Hard"
        instead of "difficult", "get" instead of "receive" etc.

        -Ray Edwards
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  • Profile picture of the author kash21
    Interesting, thanks for the link!
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