Device Conversion Rate Findings
I'm currently focusing all my efforts to improve the conversion rate of my squeeze page. To do so, I installed the PHP Mobile_Detect class and implemented it with a custom AB testing script.
I have tested four different types of devices so far: iPhones, all other mobile devices, tablets and desktop computers.
Running an AB test, I almost doubled the conversion rate (98% confidence) of the iPhone users who visited my squeeze page just by adding the phrase "Available for iPhone: " at the beginning of the headline.
Adding "Available for mobile devices" for all other devices, only slightly boosted the conversion rate (around 3%).
Interestingly adding "Available for your tablet device" for tablets didn't boost the conversion rate at all.
I'm now going to create even more specific squeeze pages that target all different tablet and mobile devices.
This is something that you might want to test.
Joaquin
I have tested four different types of devices so far: iPhones, all other mobile devices, tablets and desktop computers.
Running an AB test, I almost doubled the conversion rate (98% confidence) of the iPhone users who visited my squeeze page just by adding the phrase "Available for iPhone: " at the beginning of the headline.
Adding "Available for mobile devices" for all other devices, only slightly boosted the conversion rate (around 3%).
Interestingly adding "Available for your tablet device" for tablets didn't boost the conversion rate at all.
I'm now going to create even more specific squeeze pages that target all different tablet and mobile devices.
This is something that you might want to test.
Joaquin