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Sales Letter

by tkhowse
4 replies
What do you think of this sales letter that my Mom & I developed to sell an autism book?
#autism #book #letter #sales #sell
  • Profile picture of the author James Clouser
    I suggest putting it on a website and re-posting. I would take a look if you do. As a rule, many people don't download DOCS or PDFS from people they don't know. Just saying...
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  • Profile picture of the author RedShifted
    I downloaded it, took a quick peak, then trashed it immediately.

    I'm not sure why. All I remember is -

    Dear parent,
    You may be saying “I’m not up for this.”

    And the second I read that I thought "he's right, I'm definitely not up for this". I think you're trying to address rebuttals so fast you're actually creating them. Have some confidence in your copy. When that's the first thing I have to read, I immediately sense insecurity and can't read any further.

    But if you started with something like -

    Dear parent,
    This is the awesomest shit you will ever read in your life.

    I might have read further.
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  • Profile picture of the author The Copy Nazi
    Banned
    Its not bad overall. But the head is weak. Why not use the copy you have further down and cut to the chase.

    So instead of "RAISING A CHILD WITH AUTISM REQUIRES AN ALL-STAR PARENT"

    have

    "Like you, I’m an autistic child’s Mother… a reluctant member of the “Superhuman Moms Club”.

    Raising my son has been a difficult but rewarding challenge. I've met it and you can too
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    • Profile picture of the author splitTest
      Originally Posted by The Copy Nazi View Post

      Its not bad overall. But the head is weak. Why not use the copy you have further down and cut to the chase.

      So instead of "RAISING A CHILD WITH AUTISM REQUIRES AN ALL-STAR PARENT"

      have

      "Like you, I’m an autistic child’s Mother… a reluctant member of the “Superhuman Mom’s Club”.

      Raising my son has been a difficult but rewarding challenge. I've met it and you can too

      nice spin! thanks for the insight.
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