Words and Phrases on Squeeze/Sales Pages

You'd have to be more specific. Depends on the niche, the demographic etc.

Mal (aka Copy Nazi) posted this on another thread here in the
forum (Good WSO titles) and I think it's gold...

"When we looked at this (it may have changed) we found that the type of content Warriors want in order of preference was -

a system
a method
a secret
a blueprint
coaching
a package
training
a report
a strategy
tactics
case study"

I'm willing to bet you could do a lot worse than starting out testing some of those.

And I've had pretty good luck testing these out on squeeze pages... I'll
plug in a new word and see how it compares to the control...

"Fast, easy, fun, risk-free, low-hassle, convenient, quick, instant"

But like Seth and Ben said above... it's really niche specific, based on
the problems your market has and what you're trying to help them with.

You won't use "fun" if you're talking about cancer... so it really
is dependent on the niche... since different words will have different
levels of importance.

I don't use it much, but the few times I refer to it, I usually can jump over whatever writer's block hurdle tries to get in my way:

Amazon.com: Words that Sell: More than 6000... Phrases That Sell : The Ultimate Phrase Finder to...
Each is essentially a thesaurus for common sales terms.

My bet is that almost all of these appear in a LOT of sales letters and squeeze pages.

These words appeal to most people:
easy
free
entertaining
gossip
automatic

Then package it with these words to make it more appealing

System
formula
secret
strategy
tactics


Then limit what you create. This will make whatever you create more valuable
and skyrocket your sales.