One of his resellers has won the top spot for fulfillment (I know there's an Amazon term for it) and has asked that he be given an exclusive, to be the only one selling the company's duckies on Amazon.
The other resellers aren't exactly happy. The main reason being that not selling on Amazon will close the doors to the other places where they sell.
The first guy says my friend won't lose business by giving him exclusivity. The other guys are saying he will.
My friend isn't an online researcher/forum poster. He called today asking my opinion since I only have one exclusive to me product on Amazon I don't have the experience to give him any guidance so I offered to post here. Do any of you have any wisdom for him?