Got 450+ subscribers, 0 sales, I'm I doing something wrong?

Why don't you ask the 450 subscribers why they didn't buy? Of course you'll have to brainstorm a delicate way to ask. But really, only they can tell you.

HTH,

Rashell

Yes, I've created an email list of these people, and I'm promoting on a regular basis but not in all emails.
I send useful information between 1 or 2 days and after 2 or 3 emails of inf. I send them a promotion in 2 or 3 days.

There is one good strategy of the first touch that sells up front that I use (and not only me, of course). Do you separate "content" and "selling"?

I mean, very often we do like this: here is my useful content that I promised you for your email. And here is my selling video/page/webinar where I will ask you to buy smth.

Only 10-15% of all subscribers will pay attention to your selling step. Most of them stop on the content. So it's better not to separate "content" and "selling".

People are subscibed for a useful video or a webinar replay - and this useful video IS the selling one at the same time. So almost 100% of your subscribers receive the "selling message" of yours.

But here you should make sure that your video or webinar is not only about selling but it also gives real value. Otherwise you risk to burn out your list very quickly. I never tried it with affilates but it also should work I think.

Congrats on building a list with 450 subscribers -- that's a great start!

Not sure what the problem is without more information on the product, but I can give you my thoughts on this.

I suggest you build a relationship with your list before you try to sell anything. You can build a relationship by providing good and actionable information to them for free. I'm talking about really useful information that will help them solve a problem, or ease a condition, provide comfort, or whatever.

People are turned off by emails that do nothing but try to sell a product or service, but they are much more receptive to emails that help them in some way. So give your subscribers something of value that they need and can use for free, without a hint of a sales pitch.

After a series of helpful emails that provide great tips and info, your subscribers will begin to trust you more, and expect nothing but valued content from you. And of course, that is what you will continue to give them to build that trust--only emails with value.

Then at some point, when you finally pitch them your product, they will perceive it as having value as well, because it's coming from you, and they know you only send emails with value. You have built a relationship with people who trust your recommendations, and you now have a much higher likelihood of making some sales.

Thanks for that, this is another thing that I have noticed, my open rate is between 1% to 8% (Too low I think) and of course all my links are clickable I always check that.

My open rate is below 7%, I think is too low and I want to increase that.

I'm starting branding myself, that's something that have to do with my credibility I believe but the sales page is of poor quality too.

Very useful thanks for the advise.

To answer all your questions...

1. All the links on the sales page are just to buy the product.

2. The first email has a 30% open rate and the second one a 12% but after that all of them are below 7%

3. The autoresponder is Aweber and I'm hosting the squeeze page there.

4. The relevance of the things that I promote are good to my knowledge, but maybe I'm lacking of some quality.

Thanks for everything!

Respectfully, you seem to be missing the point that 7 out of 10 people who subscribe aren't even opening the first email.

Something's dramatically wrong there, and it can hardly be connected with the content of the emails, can it, if they're not being opened? Which is why I'm asking about what incentive is being offered to subscribers in exchange for their email addresses, and whether it serves all the purposes explained here.

(But I'm also wondering whether the open-rate statistics are actually reliable/correct.)

Difficult to say much more, without seeing.

.

By my own standards and others I have worked with , if you have a tactical approach to constructing and sending out Follow Ups and Broadcasts you should have at least a few sales.

Without knowing your exact action taken though, it is hard to pinpoint anything.


- Robert Andrew