How will I present the products

9 replies
How will I present the products to my list, will I include the offers in the email series? or will I just manually email them my offer, but if I'm going to email them manually how if theres new subscribers then will I email my whole list again with the same offer again and again every time there's new subscribers?
#present #products
  • Profile picture of the author salondemaria
    What you do is set up what is called a drip email campaign through your autoresponder provider. You set up the campaign with a series of emails that are sent to each subscriber on a time schedule that you set. In each email you talk about the product.

    Whenever a new person subscribes to your list, they get sent these emails automatically. You don't have to manually send an email to each subscriber.
    Signature

    What are the 7 things you should know before starting an online business? Visit my blog: onlinebizresources.biz

    {{ DiscussionBoard.errors[9867161].message }}
  • Profile picture of the author art72
    You need to first look up the function of an autoresponder, as it allows you to collect subscribers, and send them prewritten emails...sequenced by the times, dates, or delivery you choose. To understand better, reverse engineer a product that you have purchased or recieved after joining someones email list.

    Typically, you will include an HTML text link or image in your (prewritten) email sequence that redirects to either to the affiliate offer (salespage) or your own. In establishing the delivery of said product upon purchase is entirely up to you ( provided it's your own product) whereby, you can send them a download link after purchase or send them to an encrypted download page within your website or cloud ( the popular method in my opinion) so they can access or download the product.

    In the case you are selling a membership, you would send them their login information as opposed to a download link.

    It's a bit complex at first, but once you understand all the components needed, its actually rather simple.

    But as stated above, you do not need to email each new subscriber manually. And if a person buys, you have setting to segregate or seperate your list so not to keep sending emails to a person who has already purchased the product.

    Good luck
    Art
    Signature
    Atop a tree with Buddha ain't a bad place to take rest!
    {{ DiscussionBoard.errors[9867169].message }}
  • Profile picture of the author matt25
    The best way to sell to your list...

    when a new lead opts in to your list you should be sending them to your one time offer, and trying to create a buyer.

    If someone buys from you, then you should have your auto responder set up to segment that buyer on to your buyers list..

    Those leads that didn't buy from you will go on to a prospect list, you then set up a 7 day series market to them over the next 7 days give away free valuable content but also leave them a link every time leading them back to your sales page.

    This is the easiest way to segment and make sure you aren't sending someone who bought already the same offer.

    if you need more advice and help just PM

    Best of Luck
    {{ DiscussionBoard.errors[9880465].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by matt25 View Post

      when a new lead opts in to your list you should be sending them to your one time offer, and trying to create a buyer.
      How do you know that's going to be helpful to the OP? What you advise is exactly what I used to do, at first, but testing showed that it was costing me quite a lot of money, and I actually do much better without it.

      I suspect there's quite a bit of misguided thinking about, most of it based on assumptions, regarding this subject.

      It's worth bearing in mind that it's possible to make the occasional quick sale that way and still lose a lot of money overall.

      Here's the key concept: the few people who will buy anything, that way, are all people who would have bought it in a week's time anyway, after receiving some email from you, so there's no real gain. But many other people, who would otherwise have bought it a week or two later, will be alienated by it, because of course it makes you look like "just another marketer", so if I did that, I'd expect a much lower open-rate for my emails than I actually get. Right after the opt-in, I promote nothing. For me, it would be a big mistake to do that. Again, the OP needs to test this, to find out whether i's also true for his business.

      (I also suspect you’re trying to advise the OP without knowing whether he’s a vendor or an affiliate, and/or you suspect that he’s a vendor when he’s actually not.)


      .
      {{ DiscussionBoard.errors[9880790].message }}
      • Profile picture of the author heavysm
        Originally Posted by Alexa Smith View Post

        Here's the key concept: the few people who will buy anything, that way, are all people who would have bought it in a week's time anyway, after receiving some email from you, so there's no real gain. But many other people, who would otherwise have bought it a week or two later, will be alienated by it, because of course it makes you look like "just another marketer", so if I did that, I'd expect a much lower open-rate for my emails than I actually get. Right after the opt-in, I promote nothing. For me, it would be a big mistake to do that. Again, the OP needs to test this, to find out whether i's also true for his business.
        The key thing to be aware of for any email marketing campaign is how the initial presell is presented.

        It's quite possible to show the subscriber the product after the opt-in, if that is what was promised in the presell, and still have an effective email series after presenting further reasons to buy the product if they didn't pick it up the first time around.

        A lot of people mess this up by doing very general presells, or not preselling at all, which is why the subscribers get either confused or offended that they see a paid offer right after the opt-in and not a free one.

        It's all to do with the set up expectation of the subscriber. Are they told they will see a particular offer after they opt-in? If so, it probably won't lower conversions later on if the proper expectation was setup from the beginning.

        An email series telling those who haven't yet purchased, persuading them to buy your product, would then be perfectly adequate for those yet to be convinced to buy the product.

        **For a personal example, I did a series of product reviews in which the product reviewed was shown after the opt-in, so there was a full expectation to see a paid offer after the initial opt-in (they were, after all, reading about a product they intended to potentially buy). Those who purchased were segmented into a separate list and presented with bonuses or relevant information in the first "buyers" related AR sequence. Those who didn't buy were sent to a sequence further persuading them to buy.

        Originally Posted by nazarene023 View Post

        How will I present the products to my list, will I include the offers in the email series? or will I just manually email them my offer, but if I'm going to email them manually how if theres new subscribers then will I email my whole list again with the same offer again and again every time there's new subscribers?
        As stated by others, this is where your autoresponder does the heavy lifting for you. As you are speaking of broadcast emails (which are scheduled manually) and autoresponder emails (which are sent out to subscribers are they opt-in - they automatically receive these emails over time).

        You plug your offers into the autoresponder email sequence, let's say 7 days worth of automated emails, then once that's done you broadcast to them to further communicate with them.
        {{ DiscussionBoard.errors[9881147].message }}
        • Profile picture of the author nazreenmdaud
          Network Marketing can be a tough business. Sure, there's a lot of money to be made. But the key is to work smart instead of hard so you can have targeted prospects coming to you instead of you chasing after them.

          As most suggested, use Email Marketing to attract targeted, qualified, and INTERESTED prospects directly to you. When it comes to this topic, an Autoresponder is need to have. Make sure you set your mails in a timely manner because you do not want your mails to be tag as spam.
          {{ DiscussionBoard.errors[9881880].message }}
  • Profile picture of the author WritingKings
    Thank you all for the feedback. I have learned a lot myself. I was very curious about this topic.
    {{ DiscussionBoard.errors[9887546].message }}
  • Profile picture of the author Edwin Torres
    You put the offers in an autoresponder. So when someone new subscribes to your email list, they'll be slowly drip-fed the messages (you decide the time delay between each message).

    You send a broadcast when you have a timely offer and want your entire list to know about it.
    {{ DiscussionBoard.errors[9888964].message }}
  • Profile picture of the author DZM
    Great info!

    You can do both. Dreep fid and broadcast.

    Also, sending manual email to ask for feedback can help improve your emails open rate and sales.
    {{ DiscussionBoard.errors[9892142].message }}

Trending Topics