I'm just doing some research on why people usually sign their email up for newsletters and email lists.
Is it because they offer a free gift?
Is it the quality of the content?
Is it because you like the person/company running the site?
Please share your own thoughts and opinions on this, would be interesting to know. I always find it very rewarding to find out what a bunch of people think about something, not just the experts and "guru's" (hate that word, but you know what I mean).
Thank you and I look forward to your answers!