E-mail Tracking & Analytics - top three reasons to use a tracking service!]
Hello everybody!
For my first post here at warrior forum, I would like to offer assistance to anyone who seeks answers on e-mail tracking & analytics with their sales team e-mail marketing efforts.
I work for an e-mail tracking company & have real industry experience working with companies to achieve greater results through e-mail tracking.
Top 3 Reasons to Use an E-mail tracking service with your sales team:
1. You are going to have valuable insights into customer behavior, Who is opening your e-mails, what links they are clicking on, google analytics click through interactions, and what they are looking at in your attachments and how long. Making it possible to customize what is working & what isn't.
2. Templates/scheduling allow you to streamline success & measure what generics are receiving the most attention.
3. With real time notifications, you will know when a prospect is interested & checking out what you have offered. A perfect opportunity to capitalize on with excellent follow-up skills.
There is plenty of software out there that can do mass e-mailing and tracking but there are very few that focus on sales teams metrics. Therefore, it is very important to know what you need & will work best for your company. I work mostly with companies of 15-200 sales representatives. However, I'm sure there are plenty of smaller businesses interested in this information as well!
Tips on selecting an e-mailing tracking service provider:
1. Research the cost! With a lot of providers, there are extras that you are paying for that may not be worth it to you, or you could get them free elsewhere.
2. Always, always trial the service first. Make sure it is easy to use & the rest of the staff will have no problem with integration. We all know the hassle of dealing with poor software.
3. Tracking period! The longer the tracking period the better! Why? Simple, the bigger the sample the better the results. Most only have 1 month-3 months!
4. Algorithm tracking quality - this has to do with trialing the software. Algorithms for different e-mail tracking companies have different qualities. Some spit out multiple, or repeat open notifications for the same open. [Not unique or re-opens.] This means you have to deal with slower, less efficient programming and more clutter in your inbox.
For my first post here at warrior forum, I would like to offer assistance to anyone who seeks answers on e-mail tracking & analytics with their sales team e-mail marketing efforts.
I work for an e-mail tracking company & have real industry experience working with companies to achieve greater results through e-mail tracking.
Top 3 Reasons to Use an E-mail tracking service with your sales team:
1. You are going to have valuable insights into customer behavior, Who is opening your e-mails, what links they are clicking on, google analytics click through interactions, and what they are looking at in your attachments and how long. Making it possible to customize what is working & what isn't.
2. Templates/scheduling allow you to streamline success & measure what generics are receiving the most attention.
3. With real time notifications, you will know when a prospect is interested & checking out what you have offered. A perfect opportunity to capitalize on with excellent follow-up skills.
There is plenty of software out there that can do mass e-mailing and tracking but there are very few that focus on sales teams metrics. Therefore, it is very important to know what you need & will work best for your company. I work mostly with companies of 15-200 sales representatives. However, I'm sure there are plenty of smaller businesses interested in this information as well!
Tips on selecting an e-mailing tracking service provider:
1. Research the cost! With a lot of providers, there are extras that you are paying for that may not be worth it to you, or you could get them free elsewhere.
2. Always, always trial the service first. Make sure it is easy to use & the rest of the staff will have no problem with integration. We all know the hassle of dealing with poor software.
3. Tracking period! The longer the tracking period the better! Why? Simple, the bigger the sample the better the results. Most only have 1 month-3 months!
4. Algorithm tracking quality - this has to do with trialing the software. Algorithms for different e-mail tracking companies have different qualities. Some spit out multiple, or repeat open notifications for the same open. [Not unique or re-opens.] This means you have to deal with slower, less efficient programming and more clutter in your inbox.