Best converting email offers HELP
I am a financial affiliate, meaning I promote brokerage firms or high yield investment programs and automative software to trade financial markets.
My visitors can, most of the time, sign up for a free demo account or deposit money and sign up for a real account. When someone makes a deposit and I get +1 sale that obviously makes more money than just a demo sign up or lead.
Now, on my website I focus mainly on giving the visitors a small free something, like a tester to try the product they are interested at out for free.
On my website homepage visitors see the top 5 free deals above the fold and the top 5 non-free deposit-required deals under the fold, hence they have to scroll.
I have to admit, my website is focused on Dutch visitors and as the Dutch are known to have deep pockets but short hands, I figured out this strategy has to work:
Next to the free 5 offers on my website, there is a big newsletter signup button and widget to capture visitors who are mainly interested in these free deals.
Most of the times when I see +1 newsletter member, that person also became lead or signed up for a free demo account at atleast 1 product I have on (free) offer.
So going on from here, I can assume people in my email database are generally hoping to receive more free samples or gifts within their email inbox.
What I do now - to maximize earnings, is sending all the email membership people again free sample offers but where I earn a lot already for a lead and not that much for a sale. The people that engage with the free sample offer get filtered and get another free offer next week until infinity, this nets around $30 per offer per lead. The ones that do not engage with the offer I send random offers also including deposit-required offers (sales make $300-$750).
I have the feeling I could mix these CPA, CPL and hybrid deals around a bit more to make way more out of my email database or maybe add a program like Optimove retention to it? Any email marketing savy entrepreneur who can teach me to get the most out of my email leads? Any tips would be appreciated very much, as I got $300-$750 CPA deals, it must sound silly to farm all these easy $30 CPLs instead of focusing on conversion of CPAs.
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Adam Yunker -
Thanks
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