Should we buy an email list?

Hi,

As you can see from the lack of response not many people think it's a good idea.

Here is my opinion on this grey area. The list you buy may have been passed around and sold a number of times to other marketers, You could get banned for spamming because you don't really know if it's a legitimate list.

If you have already purchased a list you could send an email to that list asking if they are interested in what you have to offer, send them to an op-tin page where they can then legitimately opt-in to your own list.

Hope this helps you out.

my 2 cents... dont buy email lists...

I will not suggest you buy an email list.

You should build your own list over time. The biggest challenge is not just having a list.
Its having a list that engages with you. a responsive list...

For me the most responsive list of subscribers are those that are built via your content. Those that opt in already have the impression that they can get some value from you.

So they will be more inclined to open your email and engage with you.

Even if you use solo ads to build your list, you also need to engage with them in a way that builds a trusting relationship.
This takes a lot longer as they are very cold to start off it, they don't know you or trust you.. So takes a little longer to warm them up .. I hope this makes sense.
Build your own list.

I have been buying data since 2000 and it has worked out extremely well for me.

Why it has worked so well is that every time I acquire data, I'm building assets that I then own and can market to over and over at low cost. Compared to what most marketers do and that's to spend money on traffic that usually just turns into one-time clicks that they can never market additional offers to.

However, there is more to it than just buying a list and sending it.

The way I look at it is that I'm monetizing data, rather than I have something I want to sell and I go buy a list that I then hope to sell that product to. I have never bought a list for the purpose to sell any specific product. Also, in order to break-even on my data cost, I rarely ever sell anything or even try.

The way that I monetize data is through promoting PPL (pay per lead) offers...I generate leads. No credit card is required to complete an offer, all a user has to do is fill out a form to make money. So conversion rates are typically much higher than offer that require a sale.

I favor offers that have some financial positioning...have a make, get or save money angle to them. This is what has overall worked best and tends to have the greatest mass appeal (will be of interest to a large/wide audience), so the potential to produce high volume exists.

There are many ppl offers that pay $20-$60 (some higher depending on the vertical) that work well with front-end campaigns. Offers that pay less and even offers that do require a purchase I will run on the back-end.

I acquire fresh/targeted data that I know what the users are interested in and I know that there is a ppl that exists and matches their interest. I generate real-time co-reg that targets specific ppl offers. I also work with aged data, which is a bit more involved and would require a post in itself to explain.

Obviously there is more to it, but that should give you a little better insight into how I have made it work. It's really an entire business of it's own and can be extremely profitable when done right. Everyone that I know that is in the business, that knows what they are doing, does 6-7 figures. While that's a huge range, a lot comes down to one ability to scale and then manage the infrastructure that comes with scaling.

Anyway, something to think about.

Buying list isn't a good idea , but it has worked for people who knows how to deal with it. As Diablo said, it works if you intend to sell CPL offers.

Buying email list is not an efficient way to promote your products.

Buying email lists is not a good idea because
they "dont know you".
In the short term, you can get sales and make
money out of that list but will do no good in
the long run.

Sending to a purchase list will cause you issues.
Been sending to purchased lists for a long time now. theres a procedure you should follow when sending to purchased list. so generally, sending to optin list will be much easier and less trouble making.

Never ever buy an email list that you didnțt create yourself. You will lose money!!!

Auto Responder.
There are several well-known Email Auto mail responders, including Aweber, iContact and Get Response and mailchimp . They are used to automate email distribution Lists for mass email send outs, and to send a series of pre-sequenced, pre-written email send outs and sales funnels.


Yes it can – depending on how big your List is, and how you want to use your list to market your website online. If you only want to start building your List of Subscribers by designing and installing a Subscribe By Email Optin Form on your blog, send Welcome emails, and send out weekly newsletters to your trusty band of fans, then a Free Email system is fine. And Mailchimp’s Forever Free account will make this very easy to do. The Free option is almost fully automated, and makes managing your Subscriber List a breeze.

It is good idea. but firstly you have to know that your buying email list are your targeted or not. if it is not then the email list do not bring profit. so collected product related email.

I don`t think that it`s a good idea to buy an email list. First of all, how can you trust the person you are buying from that the list is any good?
Secondly, the people that are on that list didn`t opt in to receive emails from you, so this activity will be considered email spamming. Please be careful, because some countries (Canada for example) have strict rules against email spamming.

The best way to build your list is through the conventional non spammy ways.

Solos and swipes are one thing to look at, but actually buying large quantities of lead data is an area I would recommend staying away from. Not saying there aren't people out there who know what they're doing with it, but I don't think its the best option for most.

There are lots of headaches with buying lists so I would not recommend it.

Hello,
According to me it is a bad idea to buy email lists as there is no guarantee about two things:
1)The validity of the email ids in that list.
2)Whether the people on that list are genuinely interested in what you have to offer through your product.

Don't buy, Not the efficient way to promote your products.Because they don't know about you anything you will just loose money.

Obviously it’s not a good idea as most have already noted. I’m using picreel’s targeted pop-up on my landing page to gather all the fresh leads in autoresponder. quite convenient I have to say

Just because you buy a list doesn't mean you are spamming. There is plenty of data that can be purchased where the users have given permission to receive third party messages.

That is not to say doing this doesn't come with challenges and there is much more to it then just buying data and sending it. Also, the quality will never be the same as an opt-in list you created on your own, so you have to compensate with volume. Which you need to know what you are doing to accomplish.

Now I'm not saying everyone should go do this. As it's more about buying data that you know you should be able to monetize with the correct offers. Versus having a product or service and buying a list to just promote it.

No it is good idea. but you should find out the targeted people.