Is email marketing still effective?

48 replies
Why i ask this question is that more and more people are using smart phone now, people are conneted with other people using phone apps, like facebook app, web chat app, instgram app and so on.

Will people still check their email from time to time?
#effective #email #marketing
  • Profile picture of the author tyronne78
    Email marketing is alive and well,it's not going away anytime soon...
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  • Profile picture of the author Matthew Iannotti
    It ain't going anywhere anytime soon, one of the best ways to reach your customers and new prospects.
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  • Yes it is. It really matters of how you're going to achieve a good open rate and how strictly follow the nowday standards in the email marketing.
    There are plenty of articles in here that contain good ways to monetize your email list.

    Wish you all the best!
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  • Profile picture of the author DIABL0
    It is still very effective! Email is pretty much ingrained into society and businesses.
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  • Profile picture of the author Rob Whisonant
    The sky is not falling. Email is still the best push marketing method around.

    Re's
    Rob Whisonant
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  • Profile picture of the author gingerninjas
    I'd be lost without email and it's here to stay, for a long while yet. I'd have a really good search on WF and track down some of the content that is written here about eMarketing there are some serious pearls of wisdom on here that are worth checking out. While social media and SMS marketing may be popular, by far the most effective in my opinion is email marketing.
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  • Profile picture of the author Dylan Barns
    Email is stiil one of the most effective marketing methods to reach your targeted audience and keep up good work
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  • Profile picture of the author samuelbreezey
    Email marketing is hands down still one of the best methods out there to use...
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  • Profile picture of the author samuelbreezey
    I mean I have apps on my phone, Instagram, Skype, all of that and I mean I still check emails...

    IMO emails will never die!!!!
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  • Profile picture of the author PhillipsHayden
    Email can never become out of time, nor email marketing. In fact in the present world, it is one of the best marketing channels that is used widely for promoting every form of business. Being one of the most effective and efficient channels​ through which one can reach his/her customers quickly, email marketing can never die what so ever.
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  • Profile picture of the author wordsandthebees
    Email is currently one of the easiest, cheapest and most effective ways to reach your prospects and your existing clients, and it also has a ridiculously high ROI. If you’re NOT email marketing you’re missing out on a golden opportunity.

    While social media is becoming increasingly popular and is incredibly effective, it will not replace email marketing as a form of communication. Not any time soon anyway. And in fact, the two mediums can work very nicely together when the correct strategy is adopted.

    The difference is of course, is that email marketing takes time and attention to detail to get it right so you don’t lose an opportunity to engage with your audience and (hopefully) generate sales in the process.
    There’s a lot of trial and error involved in email marketing and the only way to achieve optimum success is by testing; lots and lots of testing.

    That being said, email marketing is only as effective as your content.

    I don’t need to go over the tips for a successful email campaign as they’ve been mentioned time and time again in this forum (perfect headline/opening line shock statements/CTA etc) however if you have the capacity to offer high quality, informative and engaging content then email SHOULD still be a big part of your marketing.

    If you’re worried about presentation, most bulk mail programs such as MailChimp cater for the rise in mobile viewers and have a preview option for mobile emails as well as desktop so you can make sure it’s mobile-friendly before it goes out.

    Good luck with your campaign!
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  • Profile picture of the author JamarkusJ
    I got my first sale ever through email marketing! I highly suggest you find a great auto responding company that will fit all of your needs for a great price. The one that I use offers a free trial and I think you just might like the platform. Check it out and see what you think.
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    • Profile picture of the author desireedavid
      What email marketing software do you use?
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  • Profile picture of the author JamarkusJ
    I highly recommend email marketing because I got my first sale ever with this strategy. If you need an auto-responder, I would suggest this one
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  • Profile picture of the author harryvent
    Yeah, email marketing still effective many technologies available in outside but this technique is traditional method and a lot of new features updated. We've been using email marketing Apptivo to reach out our product to many audiences. It is easiest technique and more effective.
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  • Profile picture of the author xixna
    It is absolutely. I use my email more than I text for business purposes. So email is not even close to being dead.
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    • Profile picture of the author desireedavid
      I think so, too. As long as there is a need for emails, email marketing will still be the best marketing solution for businesses. There are a lot of messaging systems available now through the smartphones, but emails are still the most reliable communication and messaging system.
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  • Profile picture of the author batman9g
    I think email marketing is more effective than any other social media or digital marketing channels. You can expect a high return if your email marketing database and prduct offers are good.
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  • Profile picture of the author james flynn
    A good question indeed.I think its credible if its done in a right way. If you're promoting your business then I would suggest to put up some extra marketing material in other avenues as well.For example build up a nice website which portrays your company's theme effectively or post image based marketing stuff on Facebook or instagram from time to time.

    To make email marketing more appealing you can incorporate GIFs to add an extra spice.It's a hybrid between an image and a video where moving animations draws attention of clients towards your ad.Try using that and see the results yourself.

    Cheers-James
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  • Profile picture of the author desireedavid
    Definitely. Just think about it this way. There are some people who still do not have social media accounts, but they have email addresses. Professionals don't communicate with each other through social media platforms -- they use email.

    Because of smartphones, emails have become more handy. People can check their emails more often now. In fact, people look at their smartphones an average of 150 times a day.

    You just need to stay updated with the new trends and standards in email marketing and create responsive emails.
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  • Profile picture of the author kIwOk168
    A great way to test is to ask yourself "are you still checking your email?" The fact of the matter is, email is the frontier that these big companies can never reach and gain control of. While Facebook, YouTube, Snapchat, Twitter, WhatsApp, Viber, and all the trendy places and apps where people spend most of their time in are controlled by their companies, email is decentralized and leaves the power to the people.
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  • Profile picture of the author sprucevn
    Absolutely. Email marketing is one of the most effective methods to do SEO and improve your business. Implementing this method will be sure to bring different benefits for your business.
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  • Profile picture of the author hamburglar
    For everyone who's saying it's effective, are you selling B2B? B2C?
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  • Profile picture of the author Stephane Perron
    Email marketing is effective as second tier on your sales funnel. First, they have to show interest in your general offering by committing to your email list, then you sell them on your product or service. Think of sale as a 3 step program generally. You first build rapport, make an offering then ask for the sale. Email is where you make the offering while the referencing URL is where you make the sale.

    Email marketing is alive and well
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  • Profile picture of the author bleght
    Smartphones are not really a problem for email marketing and many people get notifications on their smartphones when they get emails, so with certain demographics, they actually help. Just make sure they your email templates are mobile friendly (preferably responsive).
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  • Profile picture of the author John Cho
    Email Marketing is alive and well. It's a little more work now with advanced marketers segmenting their list and adding value with relationship selling etc etc but it's still one of the most effective ways to sell online.
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    Learn how I built a 14k email list and monetized it.

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  • Profile picture of the author blyle
    It used to be you had to go to your desk and log into your email account from your desktop, but now with the far-reaching use of tablets, smartphones, and other mobile devices, checking your emails means little more than tapping an app button to open your inbox.

    Researchers suggests that the average open rate of emails on mobile devices is close to 50%.

    So does it still work you ask?

    A Resounding YES.
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  • Profile picture of the author miche007
    Email is a very effective form of direct marketing for sending timely, relevant messages to your target. The trick to developing a successful email program is to understand your customers' needs and then send relevant messages that they actually look forward to receiving. So many companies send the identical message to their entire list assuming that all customers are the same. When this happens, customers receive irrelevant messages and the email is perceived as spam.

    So, the short answer to your question. Email is a very effective means of connecting with your target audience. Just be sure to segment your list so your customers receive relevant, timely messages. When you do this, they'll look forward to hearing from you. Hope this helps!
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  • Profile picture of the author refon
    Email marketing will always stay. No website or SEO needed.
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    • Profile picture of the author desireedavid
      Originally Posted by refon View Post

      Email marketing will always stay. No website or SEO needed.
      Refon is right. Email marketing is a different game altogether from SEO or websites, and it's here to stay.
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  • Profile picture of the author onehalf
    Originally Posted by feixia913 View Post

    Will people still check their email from time to time?
    Yes, people still do check their email from time to time. Besides, most phones these days have email pop up feature to notify people that they have a new email on their inbox.
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    • Profile picture of the author desireedavid
      Originally Posted by onehalf View Post

      Yes, people still do check their email from time to time. Besides, most phones these days have email pop up feature to notify people that they have a new email on their inbox.
      This is why subject lines and headers are very important! It needs to be catchy for users to actually open the email.
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  • Profile picture of the author Funtobesocial
    Because you don't own your pages on any social media platform, email marketing is a great way to connect with your customers outside of social media. You own the list!

    Facebook could suspend a page without notice & you lose communication with all your followers. Email is a great way to make sure you can keep in touch.
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  • Profile picture of the author 10xworld
    Email Marketing is getting easier and better than ever!
    The more people who get online, the more opportunity
    there is to build your business! The more people in your
    business who utilize Email Marketing, the more "Prospect
    Awareness" and "Prospect Trust" of and in your business,
    so the one that stays with it and continues to advertise
    the same business is the one(s) who will reap the rewards!
    Don't let anyone tell you any different!
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  • Profile picture of the author Victoria DeNey
    Yes, it's effective! I subscribe to many email subscriptions. The problem is that I get so many emails now, that I often delete the subscriptions that are no longer relevant to me. But that's actually a good thing, because it makes the newer emails more targeted. So yeah, I have a feeling email marketing will be around for a long time!
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  • Profile picture of the author Catherine Bueno
    Yes, it's absolutely effective! Once you do it right, you'll be amazed by how it works and how it helps you garner sales.
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  • Profile picture of the author Digitallabz
    It surprises me that some people are still asking this question. Of course it is! Several studies have proven this fact.
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  • Profile picture of the author yesucan
    The million dollar question ...
    The truth is Email marketing is still effective ..... BUT BUT BUT BUT BUT BUT BUT its getting harder and harder day by day .... You have to be more attached with your list emotionally .. Gone are the days when just sending some random affiliate links will make you money .....
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  • Profile picture of the author minishuu
    Hey digitallabz! That sounds pretty interesting. Any actual numbers to back your claim?
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  • Profile picture of the author Digitallabz
    A survey conducted by MarketingSherpa has suggested that over 72 percent of US adults would prefer it if companies communicated with them only through email. If you want to confirm this, it's pretty easy to find the survey on Google.
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  • Profile picture of the author minishuu
    Whoa! 72 percent is massive! digitallabz, I did a quick Google search and found the survey. Another finding that I thought was interesting was that seven out of ten Americans confess to having made purchases after being influenced by an email.
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  • Profile picture of the author Digitallabz
    That's right guys. Email marketing is still alive and kicking. All you need to do is execute it correctly to get a decent amount of opens, click-throughs, and conversions
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  • Profile picture of the author stellajohn
    If you ask to me then I will say no , because I have never seen any kind of emails with advertisements, newsletter . But it may work if many people are not like me
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  • Profile picture of the author webisland
    I think email marketing is almost dead we ourselves dont read messages which contains advertisements so How can we expect others to read it. Better you should do sms or whatsapp marketing
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  • Profile picture of the author wendy oltman
    Yes it is prevalent, but I suppose it should be catered to your loyal customers or some one who you know is interested in your deal. Otherwise,if a company sends out blankly emails out to everyone that gives the opinion of spamming among consumer's mind.
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  • Profile picture of the author sendizo
    yes. can you imagine any big company Amazon, apple...etc without emails? of course lotta changes happened to email sending and email marketing. of course some changes in the future but it is and it will be very effective channel.
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  • Profile picture of the author ankurchabda
    Many marketers have been enticed by social media advertising, perceiving it to be not only cooler, but also more effective than email marketing. There’s no doubting that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt will tell you that email remains a foundation of their campaigns.
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  • Profile picture of the author wusharer
    You can use mobile app, facebook app, instagram app to marketing but you need an email to active account.
    Email is spot to contact and maintain your relationship
    How can you active an account if you dont see your email. That is importance of email, and you can see email is everlasting thing.
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