4 replies
It is well known in society that the 'hello' and 'goodbye' we experience are what leave the most impact on human interactions. So in a real-life setting, if you have a great afternoon with somebody and then walk off without too much of a goodbye; it's that part that is remembered and dwelt on. And vice versa. An enthusiastic, genuine and warm goodbye or hello will make up for an average few hours spent together.

So with that in mind, there are many threads here regarding email headlines, introductions and content, but nothing regarding the 'goodbye'.

If your headline and content have done the trick and your audience are still reading right to the end of your email, how do you part company from them? How do you get them to feel all warm and fuzzy about what they've just read and keep them coming back for more?

I keep mine professional yet friendly with a choice of 'warm regards' 'looking forward to hearing from you soon' or 'take care' I think it's a nicer way to disguise the ugly disclaimer that appears at the bottom of the emails and makes them look less corporate and mass-produced. Formal sign-offs like 'yours sincerely', 'best wishes and the like don't suit my personality or the personality of my business. Although I'd never put kisses! XOXO is NOT my thing!!

I'd love to hear your protocol around this and what guidelines you work to. Where do you include your final CTA in your content? How do you say GOODBYE to make a lasting impression?
#email #sign
  • Profile picture of the author Lucian Lada
    I don't think about salutations or subject lines or things like that. What I think about is how to I make myself the person they want to hear from. Do that and their guard will come down and start reading every email you send, no matter how it's addressed or what subject line it has.
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    • Profile picture of the author wordsandthebees
      Originally Posted by Lucian Lada View Post

      I don't think about salutations or subject lines or things like that. What I think about is how to I make myself the person they want to hear from. Do that and their guard will come down and start reading every email you send, no matter how it's addressed or what subject line it has.
      Genuinely interested - how can you make yourself the person they want to hear from if you haven't thought about a subject line?

      You can have the world's best content throughout your email but if there's nothing enticing people to open it, how will they know they want to hear from you??
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      • Profile picture of the author Lucian Lada
        Originally Posted by wordsandthebees View Post

        Genuinely interested - how can you make yourself the person they want to hear from if you haven't thought about a subject line?

        You can have the world's best content throughout your email but if there's nothing enticing people to open it, how will they know they want to hear from you??
        Sorry, I only saw your reply now.

        Well, it's about what you do before they sign up to receive emails from you. You have to give them spectacular content so they want to receive more of it via email, and then they'll eagerly open your emails even if they have not-so-enticing subject lines.
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  • Profile picture of the author Junaid khawaja
    Hi, that's a really nice question. To be honest, I have never paid any close attention to the "good byes". And there are no pet lines, for now. But speaking of recently, I have started using a framework that I think is working well for me.

    It always starts with "To your...."

    For example:

    - To your greater success.
    -To your next $5k gig.
    -To all your dreams and wishes.

    And then I end it with my name or simply "-J"

    To your future good-byes.
    -J
    Signature

    I am conducting 5 FREE copy consultations till New Year...Jump onto my bandwagon while you still can..

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