I'm launching a new eBook and video series, and am currently composing my autoresponder e-mails, which I'll send to my contacts via Active Campaign.
I've got the content planned out, as with all other aspects of the sales funnel.
Have a question though: what is the optimum length of each e-mail, in terms of maximising sales revenue?
Sometimes I receive emails that are 200 - 300 words long, and I get bored looking at them, as I think it's overkill. But, then again, I've heard that it is an effective number of words to include, as the audience want quality content.