Email marketing done right
Ive been making my first emails marketing campaign lately, to be honest im making my first steps at this area, and I still have a lot to learn, thats why everytime I have to design a new campaign I look at previous examples that help me to get ideas flowing.
Before this, I thought email marketing was dead, that it has lost the power it used to have for driving sales. Now my ideas about that have changed, although its clear email marketing is not what it used to be, its still a powerful tool if you know how to use it.
The key is to send modern and well crafted emails, thats why I use examples from other marketers or brands to get fresh ideas, those are same of this examples that caught my attention:
Paypal
Paypal mailing are awesome, they are very clean and concise, and the copy writing is always talking about the benefits of using the service. Since I subscribed to Paypal, their emails were always the ones I opened in my inbox, I read them for months until I realise how good they where: so good that you could read them without even noticing.
J Crew Factory
This is an example I found in a marketers blog, and its quite pretty, look at the design: clean, nice and goes directly to the point, no extra copy writing or images that confuse the readers. There ir also a great idea in this one: to include a map with the location of the nearest store, a true deal maker.
Starbucks
This is what a newsletter should look like, a good use of high quality images and graphics, and a very concise and direct copy writing,
How many newsletters do you receive in your inbox each week? Dont they all look just the same? Like they were directly taken from the blog?. Starbucks shows that you can use newsletters in a creative way.
GrubHub
This is another example I found in a blog, and the amazing thing about it is the animation, I havent seen many emails that use GIFs, which is weird, because GIFs are probing to be a great tool in all platforms.
The copy writing is amazing as well, very concise and directly to the point, the mail ends with a button were people can click, great, simple and nice.
What have I learned from this examples? First of all, that simplicity is the key, we should stop sending emails over loaded with lots of images and text, why would the audience read those emails if they can find more nice content everywhere else?
Another lesson is the one given by Starbucks, its time to reinvent newsletters, and they have show an amazing way of doing it. And lastly, its time to add more resources to our email campaigns, GIFs are one of the things that we could be using.
What other emails campaign would you recommend?
Before this, I thought email marketing was dead, that it has lost the power it used to have for driving sales. Now my ideas about that have changed, although its clear email marketing is not what it used to be, its still a powerful tool if you know how to use it.
The key is to send modern and well crafted emails, thats why I use examples from other marketers or brands to get fresh ideas, those are same of this examples that caught my attention:
Paypal
Paypal mailing are awesome, they are very clean and concise, and the copy writing is always talking about the benefits of using the service. Since I subscribed to Paypal, their emails were always the ones I opened in my inbox, I read them for months until I realise how good they where: so good that you could read them without even noticing.
J Crew Factory
This is an example I found in a marketers blog, and its quite pretty, look at the design: clean, nice and goes directly to the point, no extra copy writing or images that confuse the readers. There ir also a great idea in this one: to include a map with the location of the nearest store, a true deal maker.
Starbucks
This is what a newsletter should look like, a good use of high quality images and graphics, and a very concise and direct copy writing,
How many newsletters do you receive in your inbox each week? Dont they all look just the same? Like they were directly taken from the blog?. Starbucks shows that you can use newsletters in a creative way.
GrubHub
This is another example I found in a blog, and the amazing thing about it is the animation, I havent seen many emails that use GIFs, which is weird, because GIFs are probing to be a great tool in all platforms.
The copy writing is amazing as well, very concise and directly to the point, the mail ends with a button were people can click, great, simple and nice.
What have I learned from this examples? First of all, that simplicity is the key, we should stop sending emails over loaded with lots of images and text, why would the audience read those emails if they can find more nice content everywhere else?
Another lesson is the one given by Starbucks, its time to reinvent newsletters, and they have show an amazing way of doing it. And lastly, its time to add more resources to our email campaigns, GIFs are one of the things that we could be using.
What other emails campaign would you recommend?
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