I am in the bodybuilding niche and i'm giving away a free downloadable exercise posters in exchange for email subscribers but I've always struggled with providing content to my list even though my site is 3 years old and has over 200 blog posts.
I have already added 25 emails to my 'follow up series', just giving tips on what to eat, how to build muscle and lose weight (And sending them my latest blog posts). Honestly, I haven't added an email to my followup series in months or sent out a broadcast and i'm paying aweber $49 each month.
The issue I'm facing is how to construct emails in a way so I don't run out of adding new emails to my follow up series. I also want to make some money like throwing in the odd offer (my own product or affiliate product).
I have made a bit of money promoting other products through my email list but not a lot. And the last thing I want to do is spam my subscribers with affiliate offers. I just want to give tons of Free value that will benefit my list.
I have already subscribed to other websites that are related to my niche to see what they are sending their subscribers but they're emails are nothing like what I'd like my subscribers to receive.
I am just confused and I'm thinking about hiring an email marketing expert to help me with this? Or is there a email marketing program that you can recommend to me (paid or free)?
Or maybe I am just overthinking and should just compile a bunch of emails on fitness that are helpful to my audience?
I definitely need some guidance with this....