
Is Cold Email a Legal Evil?
Professionals' inboxes are flooded with emails from senders they have no relationship to. Recipients often gripe about this and quickly relegate the emails to the spam folder. There are a zillion think pieces ranting about how irritating cold email is. And then there is the flood of comments defending cold email as a sales tactic.
Regardless, cold email keeps pouring in. Without the express consent of the recipient, are companies legally allowed to send it? Is cold email legal?
The answer is: it's complicated.
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