Professionals' inboxes are flooded with emails from senders they have no relationship to. Recipients often gripe about this and quickly relegate the emails to the spam folder. There are a zillion think pieces ranting about how irritating cold email is. And then there is the flood of comments defending cold email as a sales tactic.
Regardless, cold email keeps pouring in. Without the express consent of the recipient, are companies legally allowed to send it? Is cold email legal?
The answer is: it's complicated.