How Do You Acquire A Responsive Email List?

The best way to do that is to have in your list people that are REALLY interested in your blog / website / or what is it that you have to offer.

This means that those people really wanted to subscribe to your list in order to hear more from you. So they signed up without you having to offer them a gift or something.

Many people that sign-up to a list do it mostly because they want that free e-book or whatever the lead magnet is. They are not that interested in the person, so they either become unresponsive or they unsubscribe soon.

So to build a responsive email list you have to offer amazing content on your website or YouTube channel, so that people will crave for more information from you, so they will subscribe unconditionally.

And yes, that's a long and tedious process.

I like your mindset, very good thinking. Respect!

As you said Opt-In is a must.
Using PPC ads is the best way! and as Mr. @Rhadoo7 said. using blog/contents. a combination of both is deadly.

If you make a product -Say an ebook to solve that #1 problem in your niche- and sell.

Using PPC to send super targeted traffic to your landing page> capturing their leads> and upsell your product. so the cost of ppc will be same as profit. Voila you got a free super responsive targeted mail list.

Which platform to use? Depends on your niche. some platform convert better than others.
FB ads, Bings Ads are goood.

My core business is promoting PPL(pay per lead...lead generation) offers. So all I need is for a user to fill out a form, instead of having to pull out their credit card and make a purchase. So conversions are typically much higher compared to offers that require a sale to be made.

I build my lists through fresh / targeted 3rd party email data. Which is email data that the users have shown an interest in a particular niche or offer and have given permission to receive offers from third parties. I get the opt-in record of each user and it's 100% can-spam compliant.

I also generate real-time, co-reg leads. However, I'm not trying to sell a product, which I'm sure is harder to get conversions.

3rd party data is rarely going to be as responsive as a quality targeted opt-in list you develop yourself. So you have to work with higher quantity to compensate for it. This isn't a big deal because it's much cheaper and highly scalable compared to mainstream list building.

The key to making it work is to always be collecting your opens / clickers, segmenting and removing the unresponsive users. That way you are converting the data from quantity to quality.

There is really more to it, but that's what I have been doing for the past 17+ years and it has worked extremely well for me. However, the fact that I mainly generate leads instead of promoting products / services has a lot to do with it.

I love your post here.

I build my list mainly via solo ads, posting on fb groups and co-reg. You are actually spot on the segmenting and removing of unresponsive users. What I found with coreg leads is that a few days of acquiring the leads I get like 2-5 unsubscribes a day which last for like a week and the number drops after that.

I've noticed too that the people who didn't unsubscribe do open my emails but the click rate is low.

You don't mind sharing to which company you go to to generate coreg leads?

I am currently generating real-time coreg leads through leadserveads and am planning to try arcamax. Due to low response rate from these leads I was thinking of stopping my campaign but your response did give me hope that coreg leads could in fact work.

I think the approach described by Rhadoo7 is a good suggestion.

Essentially, you want to get your brand in front of an audience and get them to engage with you/your brand/your content. Then, re-target those visitors to your site, and send them to a Lead Magnet/Offer.

Using Facebook Ads as an example, that process would look like:

- Use FB Ads to send traffic to content.
- Make sure you have the FB pixel on your site so you can build a custom audience of people who have read your content.
- Setup an advert that targets that audience (who have previously read your content) and send them to a squeeze page/sales page (however you are building your funnel).

If you are looking for specifics/tactics on FB Ads, and this process, then I would recommend watching the following video from Noah Kagan:



Interested to hear your experience with Solo Ads?

It's a traffic source I am considering but I am yet to commit to, due to some pretty mixed reviews about how effective they are.

Right now I am using quizzes. I use an app that allows me to build quiz and the people who participate in it has to connect the app with their Facebook accounts to get their result. This way, I obtain their best emails (because they use it for register with Facebook) and open rates are significantly higher.

Hi EndGame,

I love solo ads. In my opinion solo ads works well when you are on the IM or MMO niche. I stopped monetizing my list on the MMO niche because I find people are very skeptical or I just don't feel comfortable promoting products on that niche because there are a lot of garbage products out there and not to mention scammers.

Also the crowd are sick and tired of seeing the same old crap. I made some money from that niche but I stopped sending emails because of the above reasons.

I am now focused on my blog which is a weight loss website and since fitness and health is my passion I am putting all my effort into this. As for solo ad experience on this niche, I find that the list I acquire are more responsive which is expected and I am making some sales with it. I am still in the process of building my list and my brand but I enjoy it more than when I was doing email marketing on the MMO niche.

My best method to build a responsive list is with targeted Facebook ads, works like magic.

One more thing; if you use squeeze page & solo ads, always use double opt-ins. Your conversion will go down but at least you know for sure you get subscribers who are really curious about your offer.

Make sure you use double opt-in if they don't want your information enough to confirm their email they won't read your messages. Don't offer free stuff on your opt-in page, you'll just get people wanting free things.