And hence, wrong recipients. As one of the most crucial elements in email marketing, it is important that you curate your email database for quality leads. For example, if you're selling an ERP software, your target should be accounting professionals and not first-time mums. Make sure too, that crucial business decision makers are included in the list.
Email is too long
No one has the patience to write an email that's longer than Othello. Keep your message concise yet engaging. Key details must be broken down to bulleted points, while body copies should be limited to a few paragraphs.
Studies show that personalized emails have 26% higher open rates when compared to generic, non-personalized emails. Using your subscriber's first name (e.g. Steve, here are new recommendations for you) is sure to pique your recipient's attention, and will make the feel like you are directly talking to them.