How I constantly get over +40% open rate on my business emails

by 1Louis
15 replies
Hey Warriors,

I've been seeing a lot of you sending non-spammy promotional emails to your subscribers, which almost always end up on my "promotions" tab in Gmail.

This means essentially no one will see them (and even less will convert).

However, I have a strategy that makes my open-rates shoot-up, to almost two times more of what they should be when compared to your average email marketeer.



And how am I achieving this?

By always sending e-mails using only plain-text. Always.

And 9 out of 10 times, they get over +40% open-rates, with very high CTR's aswell.

Now, here's my personal pros vs cons of plain-text.

PROS of Plain-text:

1. Gmail doesn't normally move them to the "Promotions" tab because they have no images or overly altered HTML. This means they almost always get delivered to the main tab, and because of that, they get much higher open-rates.

2. Being in plain-text makes them look just like any other important business e-mail, meaning they receive a focused reading. The proof of this is the high CTR on my promotional e-mails (see image above).

3. Because they seem like regular emails, people like to reply back, and they do so more than in promotional emails filled with images. My emails look like conversations and not like a typical sales pitch covered with images - this makes people want to reply and know more, even if my content is clearly promotional.

CONS of Plain-text:

1. This same tactic can be ineffective when applied to transactional e-mails. I would be alarmed to see my credit card information or passwords being sent in plain-text (I would feel someone had hand-written my information and after that kept it for themselves).

2. I also wouldn't advise conventional e-commerce stores to follow this strategy. Regular e-commerce emails are literally sales catalogs - images and altered HTML were made for them, so they should use them.

3. Plain-text won't save your emails if you keep using spam-filter keywords. Plain-text might give a considerable boost to your emails, but only if you make sure your content is free from spam-filter keywords.

Using terms like "discount", "100% free" and so many others that are typical from spammers will move your email straight into the "Promotions" tab (or even worse, the dead-end Spam folder).

Now, when I say "plain-text", you should know that my emails are not 100% pure "plain-text".

I sometimes add some bold and italic formatting.

And while this does inject unnecessary HTML into my e-mails, I haven't noticed any drop in either open rates or CTR's - so I'll keep adding some of it to make my emails look attractive, readable and natural-looking.

All in all, I'm very satisfied with using plain-text. It's been a huge success.

My email conversions have gone up considerably because all I need to do now is to focus on my copywriting - no longer do I need to think and design (unnecessary) images.

Now, are you warriors doing the same for your emails?

What have been your results?
#40% #business #constantly #emails #open #rate
Avatar of Unregistered
  • Profile picture of the author jimmyholmes22
    That's a really good perspective. I will take it on board and let you know how it goes
    {{ DiscussionBoard.errors[11568812].message }}
  • Profile picture of the author Brendan Hal
    Thanks. I've been using plain text and i always put my Gmail account to my email list in GetResponse. What I found is that my emails are ending up in SPAM! I did not know until I read this post just now that there are spam filtered keywords... somehow in my research I missed that. Anyways I'll do some more research now on what these keywords are and I'm sure I'll find a bunch in my emails...
    {{ DiscussionBoard.errors[11569113].message }}
    • Profile picture of the author DIABL0
      If your messages are landing in the spam folder. You need to test the following in a systematic order and isolate what is causing it and fix.

      1) Back-end setup: spf, dkim, rdns, etc...
      2) IP / domain reputation: any domain / IP that is associated with the mailing. Also test username.
      3) Content: everything in the message body, mailing address, subject line, plus your template.
      Signature
      How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
      19 Years Exp . . . . . . . . . . . . Email - CPA - PPL
      {{ DiscussionBoard.errors[11569178].message }}
  • Profile picture of the author DIABL0
    Originally Posted by 1Louis View Post

    By always sending e-mails using only plain-text. Always.

    And 9 out of 10 times, they get over +40% open-rates, with very high CTR's aswell.
    If you are able to track your opens, then you're not really sending as plain-text. This is because images won't load in a plain-text email. So there would be no way to have a pixel in the message that tracks your opens.
    Signature
    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
    19 Years Exp . . . . . . . . . . . . Email - CPA - PPL
    {{ DiscussionBoard.errors[11569179].message }}
    • Profile picture of the author 1Louis
      Yes, you are absolutely right DIABL0.

      I use ConvertKit, which (as expected) tracks email opens and uses a bit of HTML that would make my emails not 100% plain-text - just as I said on the thread.

      However, if the main content is mostly plain-text, I've seen the open rates be much higher, in several different email senders and niches.

      This is because Gmail judges these emails a bit different from regular HTML-rich ones, and in my experience, delivers them to the main tab almost every time.
      Signature

      E-commerce owner looking for inspiration?
      Check out: https://ecommerceranker.com/

      {{ DiscussionBoard.errors[11569310].message }}
  • Profile picture of the author IGotMine
    my "promotions" tab in Gmail.
    I've been using Gmail for 10 or 12 years and I don't have one:


    I guess I'm special.
    {{ DiscussionBoard.errors[11569275].message }}
  • Profile picture of the author agmccall
    Have you sent the same emails with the same headline in html to compare. Maybe you have good headlines that is why your open rate is high. I would think you need a side by side comparison to make that statement.

    al
    Signature
    "Theater, sports, movies, and church are all driven primarily by an ancient desire to be in each other’s proximity." ~David Marcus~
    {{ DiscussionBoard.errors[11569637].message }}
  • Profile picture of the author vannguyen255
    I am curious what is purpose for this email.
    If customer interest in your product or service, what they need to do since you don't provide any link or call to action.
    {{ DiscussionBoard.errors[11571020].message }}
  • Profile picture of the author kazinova
    if you email them less frequent you'd probably get higher rates.

    Daily newsletter will eventually cause people to unsubscribe or ignore your emails.
    {{ DiscussionBoard.errors[11571038].message }}
    • Profile picture of the author Ian Jackson
      Originally Posted by kazinova View Post

      if you email them less frequent you'd probably get higher rates.

      Daily newsletter will eventually cause people to unsubscribe or ignore your emails.
      My mentor sends emails his list (<25k subs) 5/7 days
      He pitches in every one of them, and gets a very high response rate in opens and sales.
      Of course he observes his numbers, but it's more about what he delivers

      Oh, and he uses html

      Go figure, as they say
      Signature
      Make 2020 Your Year. Self-styled online writer reveals...
      12 FREE Reports + Bonus From 5 Figure/Month Self-Styled Online Writer (no upsell).
      {{ DiscussionBoard.errors[11577312].message }}
  • Profile picture of the author ProducerK
    Originally Posted by 1Louis View Post

    Hey Warriors,

    I've been seeing a lot of you sending non-spammy promotional emails to your subscribers, which almost always end up on my "promotions" tab in Gmail.

    This means essentially no one will see them (and even less will convert).

    However, I have a strategy that makes my open-rates shoot-up, to almost two times more of what they should be when compared to your average email marketeer.



    And how am I achieving this?

    By always sending e-mails using only plain-text. Always.

    And 9 out of 10 times, they get over +40% open-rates, with very high CTR's aswell.

    Now, here's my personal pros vs cons of plain-text.

    PROS of Plain-text:

    1. Gmail doesn't normally move them to the "Promotions" tab because they have no images or overly altered HTML. This means they almost always get delivered to the main tab, and because of that, they get much higher open-rates.

    2. Being in plain-text makes them look just like any other important business e-mail, meaning they receive a focused reading. The proof of this is the high CTR on my promotional e-mails (see image above).

    3. Because they seem like regular emails, people like to reply back, and they do so more than in promotional emails filled with images. My emails look like conversations and not like a typical sales pitch covered with images - this makes people want to reply and know more, even if my content is clearly promotional.

    CONS of Plain-text:

    1. This same tactic can be ineffective when applied to transactional e-mails. I would be alarmed to see my credit card information or passwords being sent in plain-text (I would feel someone had hand-written my information and after that kept it for themselves).

    2. I also wouldn't advise conventional e-commerce stores to follow this strategy. Regular e-commerce emails are literally sales catalogs - images and altered HTML were made for them, so they should use them.

    3. Plain-text won't save your emails if you keep using spam-filter keywords. Plain-text might give a considerable boost to your emails, but only if you make sure your content is free from spam-filter keywords.

    Using terms like "discount", "100% free" and so many others that are typical from spammers will move your email straight into the "Promotions" tab (or even worse, the dead-end Spam folder).

    Now, when I say "plain-text", you should know that my emails are not 100% pure "plain-text".

    I sometimes add some bold and italic formatting.

    And while this does inject unnecessary HTML into my e-mails, I haven't noticed any drop in either open rates or CTR's - so I'll keep adding some of it to make my emails look attractive, readable and natural-looking.

    All in all, I'm very satisfied with using plain-text. It's been a huge success.

    My email conversions have gone up considerably because all I need to do now is to focus on my copywriting - no longer do I need to think and design (unnecessary) images.

    Now, are you warriors doing the same for your emails?

    What have been your results?
    I am curious why nobody has mentioned your unsubscribe rate of 2.5%?

    Any major ESP has a threshold for unsubscribes at the following rates:

    < 0.1% = Safe
    0.1%-0.2% = Warning
    > 0.3% = Suspension, Termination, etc.

    A 2.5% unsubscribe rate is going to eventually trash your delivery and likely lead to the suspension of your accounts.

    Also, a sample size of 200 emails being sent to gmail really has no bearing on how good or bad your campaign is doing. Gmail is not even filtering mail at numbers so small unless it begins to show as a pattern.
    {{ DiscussionBoard.errors[11577361].message }}
  • Profile picture of the author cheese1688
    Woah! Those are some really good rates Louis! I will have to look into doing what you do aswell!
    {{ DiscussionBoard.errors[11577601].message }}
  • Profile picture of the author mikec2010
    We clean all email addresses before sending it to ESP. This action has improved our open-rate significantly.
    {{ DiscussionBoard.errors[11577956].message }}
Avatar of Unregistered

Trending Topics