I am getting back to email marketing after a long break and while I am working on things to generate traffic and bring in leads, I am also spending some thoughts on staying compliant under the data protection and privacy laws.
So, let's say you are collecting emails of visitors via your optin form, what do you do to prove that individual actually signed up, in case there's a complaint of some sort?
I'm thinking of collecting their IP address in addition to their email, so that if their ISP logs are reviewed in a complaint case, it can be seen that at that specific time, the individual with that IP address was actually on my site. I will disclose that I get their email + IP.
What are your thoughts?