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Cold email marketing for B2B SaaS, lead quality (general mailbox vs. decision maker)

by jet2k
9 replies
Hi All, for getting started with cold email marketing for your SaaS, if you have a list of emails for the general inbox of some potential target customers, is it worthwhile to email this list? Or is it better to work on getting higher quality contacts of the decision makers (ceo/operations manager/etc). Target customers range in revenue from $1M to $20M
#b2b #cold #decision #email #general #lead #mailbox #maker #marketing #quality #saas
  • Profile picture of the author EA22
    how did that happen are you really what you are talking about someone target customers range in revenue from $1M to $20M.
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    • Profile picture of the author jet2k
      Originally Posted by EA22 View Post

      how did that happen are you really what you are talking about someone target customers range in revenue from $1M to $20M.
      I'm not sure I understand your comment. Can you rephrase?
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  • Profile picture of the author Floatingbook399
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    • Profile picture of the author jet2k
      Hm... I've heard different things about cold emails regarding unsubscribe... since they were never on a list to begin with. It acts more like a personalized email that was sent directly so there wouldn't be an unsubscribe... that is what I've heard at least.
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  • Profile picture of the author Dakshita
    Quality leads generated through cold email marketing is achieved by right target person who is able to make decision.
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  • Profile picture of the author shamiul154114
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  • Profile picture of the author RaymondMcNatt
    If you send your emails to an audience you don't know, there are huge chances that you will be facing spam reports. Other than this, it will cost you your IP, and brand reputation.
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  • Profile picture of the author Kay King
    Target customers range in revenue from $1M to $20M

    What are the chances they spend time reading cold, unsolicited emails? More likely those emails go straight to the spam folder.


    that is what I've heard at least.

    You need to go to the email section on this forum and READ through threads there.
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    • Profile picture of the author Troy Arrandale
      Originally Posted by Kay King View Post

      What are the chances they spend time reading cold, unsolicited emails? More likely those emails go straight to the spam folder.
      I'm certainly not in the target financial range you mentioned
      here, but when my website first went live innDecember of 2022 I was bombarded by emails for web development services.

      I didn't realize I was being bombarded of course, until one day a few weeks later i accidentally dipped into my Spam folder lol

      Proof that a bunch of unsolicited emails to me went right to Spam.

      However, another funny thing happened too.

      Some of fhe followup emails from my actual clients, mid thread conversations, legitimate replies, also started landing in my spam folder too.

      Even my new assistant, somewhat of a technical expert, couldn't figure that one out lol
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  • Profile picture of the author RMRC
    It is better to work on getting higher quality contacts of the decision makers. I fear the cold email list would simply just land in the spam folder.
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  • Profile picture of the author manish123
    I think targeting higher-quality contacts like CEOs and operations managers is often more effective for SaaS cold email marketing. which can lead to more meaningful conversations and a higher likelihood of conversion.
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