Crucial Info for All Email Marketers

by Dan723
4 replies
Hello,

Many of you have probably already heard about this, but I wanted to post a thread just in case anyone missed it. Basically, as of July 1, 2014 you'll need to obtain a double opt-in if you plan to send messages to anyone in Canada.

This is because of a new law that is coming into effect which is intended to help fight spam. You can read more about the law here:

FAQs - Canada's Anti-Spam Legislation

The big question is how do you plan to respond to this?
Will you immediately swith over to double opt-in for all list building campaigns?

If you're a WSO seller, do you see this as the end of building single opt-in customer lists with each sale? (In other words will you ask your customers to double opt-in after they make a purchase?)

Do you think other countries will tend to follow suit in terms of legislation making single opt-in a thing of the past over time?

I'd love to have some of the email markeyers within our community have to say.

Dan
#crucial #email #info #marketers
  • Profile picture of the author ppcmanager
    Originally Posted by Dan723 View Post

    If you're a WSO seller, do you see this as the end of building single opt-in customer lists with each sale?
    Unless the list comprises only of users based in Canada, this won't the case.
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  • Profile picture of the author ShoppingSignals
    This is not something we need to be worrying about. Be aware of it. Keep an eye out for stories of marketers getting slapped by it. Then if and when you hear of that happening...maybe start worrying about it if their practices are similar to yours.

    That's my 2 cents anyway.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Dan723 View Post

    Basically, as of July 1, 2014 you'll need to obtain a double opt-in if you plan to send messages to anyone in Canada.
    What makes you think this, Dan?

    You may perhaps be right, but certainly nothing I've read on the subject, myself, has suggested that interpretation (and I certainly thought I'd looked pretty carefully!).

    Nor does what you say accord with the legal advice I've been given about this issue (that came from an internet lawyer, but not a Canadian one). .

    The link in your post above isn't working, but here's one that does, if it helps/interests anyone: Fast Facts - Canada's Anti-Spam Legislation

    Originally Posted by Dan723 View Post

    Will you immediately swith over to double opt-in for all list building campaigns?
    I certainly wasn't intending to, but I'm very curious indeed about why you seem to imagine that doing so might be advisable/helpful, or somehow make one's business "more compliant"?

    If you know something I don't, don't be shy about sharing it!

    .
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  • Profile picture of the author growitinvestit
    Every year there's a new law somewhere we are Marketers it don't matter what Law comes out we will figure a way to make money. that's our nature. GOOGLE SLAP, STILL MAKE MONEY, GMAIL SLAP 2013 STILL MAKE MONEY, WE are Unstoppable.
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