Single OR Double opt-in ???

17 replies
Hi,

I prefer single opt-in to double opt-in because it may help us grow the lists quickly, but what is your solution if there are too many unreal email addresses in the list? Apparently, these lists don't have much quality.
#address #drawback #email #fake #optin #single
  • Profile picture of the author Emir Hayric
    Originally Posted by baokhau View Post

    Hi,

    I prefer single opt-in to double opt-in because it may help us grow the lists quickly, but what is your solution if there are too many unreal email addresses in the list? Apparently, these lists don't have much quality.
    I have seen marketers do it both ways and would also like to know the answer to this. I suppose it comes down either quick and dirty (low quality leads) or confirmed leads (higher quality).
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  • Profile picture of the author Ben Holmes
    I can't imagine why people cannot see the obvious

    On a double opt-in list - you'll get X number of signups...

    On a single opt-in list - YOU'LL GET EACH AND EVERY ONE OF THOSE SAME PEOPLE AS WOULD HAVE SIGNED UP UNDER DOUBLE OPT-IN.

    Plus you'll get subscribers who were too lazy, too distracted, or just didn't see your confirmation email.

    AND you'll get a small number of junk emails that you would not have seen under the double opt-in.

    So yes, you'll do a little bit more list scrubbing with single opt-in... but you'll get EVERYONE a double opt-in list gets, plus more.

    Go ahead and use double opt-in... and all of those "unconfirmed" subscribers will haunt you - because you'd be emailing them if you had used a single opt-in list.
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    • Profile picture of the author asamanthinketh
      Originally Posted by Ben Holmes View Post

      I can't imagine why people cannot see the obvious

      On a double opt-in list - you'll get X number of signups...

      On a single opt-in list - YOU'LL GET EACH AND EVERY ONE OF THOSE SAME PEOPLE AS WOULD HAVE SIGNED UP UNDER DOUBLE OPT-IN.

      Plus you'll get subscribers who were too lazy, too distracted, or just didn't see your confirmation email.

      AND you'll get a small number of junk emails that you would not have seen under the double opt-in.

      So yes, you'll do a little bit more list scrubbing with single opt-in... but you'll get EVERYONE a double opt-in list gets, plus more.

      Go ahead and use double opt-in... and all of those "unconfirmed" subscribers will haunt you - because you'd be emailing them if you had used a single opt-in list.
      I'm with you bro! Makes much more sense this way... plus if you have an OTO the stats are once again higher in your favor too, profit-wise.

      My advice, if you want to qualify your prospects, qualify them on the landing page with some well thought out copy. That's good enough qualification; you don't have to make the girl tell you TWICE that she likes you in front of all her friends. Same applies to your prospects. Hope you get the analogy guys - don't force too much compliance.

      Get more converted leads up front, sift out the chaff later.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by baokhau View Post

    I prefer single opt-in to double opt-in because it may help us grow the lists quickly
    I prefer it for many other reasons.

    (But I agree that you'll also build your list more quickly with single opt-in than with confirmed opt-in.)

    Originally Posted by baokhau View Post

    what is your solution if there are too many unreal email addresses in the list?
    It's never happened to me, in any one of 9 entirely different niches.

    So I'm curious to know why it's happening to you (if it is)?

    Originally Posted by baokhau View Post

    Apparently, these lists don't have much quality.
    It sounds to me like it's the traffic that doesn't have much quality? So I suspect the "right answer", if there is one here, is perhaps to attract better traffic? And/or to use a different type of opt-in page?

    .
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  • Profile picture of the author dbk03
    If the targeted traffic matches your niche you should do fine with single opt-in's, too.
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  • Profile picture of the author brentb
    I scrub the email in real time for about 85% success using blacklists and other methods.

    Confirmed opt in has its place but for the average list builder it's not the right choice.
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  • Profile picture of the author Dennis Ray
    Those junk emails are just part of the business. I would rather have some junk emails in my list then miss out on potential sign up's that become customers.

    In the long run the bad ones will just be cleaned out. It's a small price to pay in the long run to help increase your results in my opinion.
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    • Profile picture of the author asamanthinketh
      Originally Posted by DennisRay View Post

      Those junk emails are just part of the business. I would rather have some junk emails in my list then miss out on potential sign up's that become customers.

      In the long run the bad ones will just be cleaned out. It's a small price to pay in the long run to help increase your results in my opinion.
      Yeah man. On the same page with you as well.
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  • Profile picture of the author trendier
    You can try a service like ListWise HQ or XVerify to get rid of some of the bad emails. A lot of times, you'll also find that "bad emails" are simply typos, so you should use mailcheck on all your forms.
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  • I personally would only use double opt ins for branding purposes and single opt ins for the sake of just having emails to promote too. MMO is all about marketing and basically branding ideas. Just use them to your advantage.

    As far as filtering your list, I scan manually.
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  • Profile picture of the author Dark Trinity
    As far as single vs double goes. I have to say I was a stout double opt in supporter until I started my new campaign.

    Here's what I did that increased my sign ups (opt-ins) without having to worry about too many fake email addresses.

    I used aweber for my opt-in form on my squeeze page (they will not allow temporary email domains) then I explained very clearly the report/bribe would be sent directly to their email. If they wanted it bad enough to enter an email they might as well enter one they check.

    Don't give them instant access, instead make sure they enter their email to receive it. You might get some bad emails, but you'll also get a lot of people clicking "back" to enter their correct one once they see the report isn't instant.
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    • Profile picture of the author Emir Hayric
      Originally Posted by Dark Trinity View Post

      As far as single vs double goes. I have to say I was a stout double opt in supporter until I started my new campaign.

      Here's what I did that increased my sign ups (opt-ins) without having to worry about too many fake email addresses.

      I used aweber for my opt-in form on my squeeze page (they will not allow temporary email domains) then I explained very clearly the report/bribe would be sent directly to their email. If they wanted it bad enough to enter an email they might as well enter one they check.

      Don't give them instant access, instead make sure they enter their email to receive it. You might get some bad emails, but you'll also get a lot of people clicking "back" to enter their correct one once they see the report isn't instant.
      Good advice but I have also read that instant access allows the reader to absorb the lead magnet material faster and thus getting your upsell material in front of them quicker.
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  • Profile picture of the author davereineke
    Hey guys

    There pro's for both, but studies have been done that show that doing either really make no difference to a list mainly because the double optins get a 50% conversion rate so at the end of the day in my opinion the risk of a single opt in is worth it.

    Just my 2 cents worth

    Hope it helps
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by davereineke View Post

      the double optins get a 50% conversion rate
      Where do people quote these silly, fictional statistics from? And why? Sorry, but this really is completely fictional: conversion rates are almost infinitely variable and dependent on a huge variety of factors.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Alexa Smith View Post

        Where do people quote these silly, fictional statistics from? And why? Sorry, but this really is completely fictional: conversion rates are almost infinitely variable and dependent on a huge variety of factors.
        Amen...

        "87% of all statistics are made up."

        "There are three kinds of lies -- lies, damn lies, and statistics."

        A man is looking to hire a new accountant. He asks each applicant a simple question.

        How much is 1+1?

        First applicant: "Two, of course. Everyone knows that."

        Next...

        Second applicant: "Could be two, could be eleven. Could even be three if we're using binary."

        Next...

        Third applicant: "What do you want it to be?"

        Hired!
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  • Profile picture of the author Franck Silvestre
    A millon dollar marketer said: "If you like to loose money, go double optin".

    No comment!
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    • Profile picture of the author discrat
      Yeah I agree ' Recent Studies have shown that Recent Studies don't mean a damn thing'
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      Nothing to see here including a Sig so just move on :)

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