• 7 {{ upvoteCount | shortNum }}

    Are You Using Data/Analytics To Make Better Decisions?

    samurijv2 in Beginners Area

    This field has been buzzy for a while now, but I'm curious to learn how actual entrepreneurs are using data/analytics to drive decision making during day-to-day operations. Is this a ... [read more]

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    Marketing Land's Daily Brief: Pinterest creators, involving MOPs in decisions: And More

    Marketing Land's Daily Brief reports on Pinterest creators, involving MOPs in decisions, and more. Jessica Rich is a former director of consumer protection at the Federal Trade Commission. She wrote ... [read more]

  • 67 {{ upvoteCount | shortNum }}

    How People Make Decisions

    DABK in Offline Marketing

    I heard on the radio about a study that looked at how students choose their majors. Turns out they are less likely to choose it if they have a related ... [read more]

  • 2 {{ upvoteCount | shortNum }}

    Video - the new science of consumer decisions

    WarriorForum.com in Learn

    Watch this video of Dr Terry Wu from New Neuromarketing. In this TED Talk, Dr Wu talks about how and why people buy. It's basically consumer behaviour in a new ... [read more]