• 1 {{ upvoteCount | shortNum }}

    GroupM: Next-gen tech hype wanes while consumer data wariness rises

    A new article on Marketing Dive that consumer anxiety around personal data is on the rise, with 77% of survey respondents agreeing that they are concerned about how their information ... [read more]

  • 67 {{ upvoteCount | shortNum }}
  • 5 {{ upvoteCount | shortNum }}

    Spotify rises as another channel for advertising

    WF- Enzo in Ad Networks

    You read that right. Spotify, arguably the most popular music subscription service, is seeing increased use as a digital marketing channel. Conventional social media channels - Facebook, Twitter, Instagram - ... [read more]