Here's a new video planning guide from Meta
A new article on Social Media Today reports that video is the most engaging content format on social media, with short-form video quickly rising as the key communication and connection medium, across virtually all networks.
That means that you need to be integrating video into your digital marketing strategy, and if you're looking for how to get started, and how to build out an effective video approach, this new guide from Meta is for you.
Meta has released a new "Video Buying and Planning Guide," covering how to customize your video marketing process, how Meta's videos options can improve your current marketing plan, advertising tools for available video formats, and more.
Due to Warrior Forum's 1.43MB file limit, you can download the guide here. This post will discuss the key points.
The main focus of the guide is Meta's 3-step video planning guide, which takes you through the process of establishing your video strategy.
As you can see here, the guide provides guidance on how to use Meta's various video promotion options in your process, dependent on your goals.
That framework then points you to the next stage of the guidebook, with sections looking at how to make best use of Facebook video ads:
There's also an overview of how Facebook video ads can complement your existing strategy:
And how to create a more comprehensive, focused video promotions outline, based on these key elements. There are also case study examples of each of these processes in action.
The guide also provides an overview of Facebook's various video formats, and ad options for each.
That means that you need to be integrating video into your digital marketing strategy, and if you're looking for how to get started, and how to build out an effective video approach, this new guide from Meta is for you.
Meta has released a new "Video Buying and Planning Guide," covering how to customize your video marketing process, how Meta's videos options can improve your current marketing plan, advertising tools for available video formats, and more.
Due to Warrior Forum's 1.43MB file limit, you can download the guide here. This post will discuss the key points.
The main focus of the guide is Meta's 3-step video planning guide, which takes you through the process of establishing your video strategy.
As you can see here, the guide provides guidance on how to use Meta's various video promotion options in your process, dependent on your goals.
That framework then points you to the next stage of the guidebook, with sections looking at how to make best use of Facebook video ads:
There's also an overview of how Facebook video ads can complement your existing strategy:
And how to create a more comprehensive, focused video promotions outline, based on these key elements. There are also case study examples of each of these processes in action.
The guide also provides an overview of Facebook's various video formats, and ad options for each.
