4 awesome examples of social media marketing

Successful social media efforts all have one thing in common: they give their audience something of value. Here are four samples to get you started.

Dunkin' Donuts
In 2015, Dunkin' Donuts launched a social media campaign called "Dunkin' Run," which encouraged followers to share photos of themselves enjoying Dunkin' Donuts products with the hashtag #DunkinRun. The campaign was a success, generating over 25,000 user-generated posts and increasing engagement on the company's social media channels.

Airbnb
Airbnb has used social media effectively to showcase the unique and diverse properties available on its platform. By using visually stunning photos and videos, Airbnb has been able to attract a large following on social media and drive bookings.

Old Spice
Old Spice's "The Man Your Man Could Smell Like" campaign, which featured humorous videos starring actor Isaiah Mustafa, was a viral hit on social media. The campaign helped Old Spice increase its social media following and sales, and the videos have been viewed over 200 million times on YouTube.

Coca-Cola
Coca-Cola has a strong presence on social media, with millions of followers on platforms like Facebook, Twitter, and Instagram. The company uses social media to share updates about new products, run promotions and contests, and engage with its customers. One successful campaign was the "Share a Coke" campaign, which encouraged people to share bottles of Coke with personalized labels featuring their names on social media.