Internet Marketing is one of the fast-growing industries over this past couple of decades. Just like modern technology, digital marketing will continuously evolve — they're ever-changing.

So whether you're a newbie or adept at technology or internet marketing, knowing the latest updates equips you for whatever challenges you may encounter — including the acquirement of new methods and terminologies.

To help you stay on top of your game, we're presenting a comprehensive trilogy of digital marketing jargons. We will be updating this glossary regularly, and we hope you find these useful!



Adsense is a tеxt-bаѕеd аdvеrtiѕеmеnt ѕеrviсе оffеrеd bу Gооglе. Google AdSеnѕе iѕ a renowned and popular means of making income online, through Adsense, websites can earn mоnеу from advertisements, раrt-timе bloggers, and large publishers online also make money through Google Adsense.


An advertising budget, or ad spend as it is fondly called, is an approximation of a company’s promo expenditures over a given period. It is the money a company sets aside to achieve its marketing objectives.


The term advertiser springs from the word advertising. According to William J. Stanton, advertising has to do with all the activities that are involved in presenting an audience with a paid-for message, which is non-personal about an organization or a product where the sponsor is also identified.

Banner Ad

A banner ad, another form of paid media, is a rectangular graphic display that is found at the top or bottom of the website, or at the left or right sidebar. These are probably the most used advertising type.

Display Ad

A display advertising, or display ad, is a type of paid media which communicates a commercial message visually through the use of text, images, animations, videos, etc. A display ad is synonymous to a banner ad, as they are shown to your target demographic even if they don’t search for your products or services.

Native Ad

A native ad is a type of paid media where an ad’s function (consistent with native or natural user experience) follows the form (visual design). It is a sponsored content that is natural, or “in-feed,” and non-disruptive. This includes Facebook “suggest posts” or “sponsored posts,” Twitter “promoted tweet,” etc., fitting naturally in the newsfeed or timeline.


The Tech Terms defines an online publisher as someone that publishes written contents (blogs) or uploads media files (images, music, videos, etc) on his or her website.


Remarketing is a technique which focuses on bringing back those visitors who have previously gone to a certain website and did not do anything.

Search Ad

A search advertising, or search ad, a type of paid media, is a method used to link searches to a brand’s or company’s products and services through the use of online advertisements.

Solo Ad

Solo Ads, to put simply, refers to borrowing a vendor’s subscriber email list for the purpose of advertising a product to them. What this means is that the manufacture of a product looks out for a website publisher that has a good number of subscribers and pays the publisher to send out an email (adverts, offers) on behalf of the manufacturer about the manufacturer’s product.

Sponsored Post

A sponsored post, otherwise known as a promoted post or paid post, is a post paid by an advertiser to be posted to a website. The idea comes from the time when companies and brands sponsor public events such as fund-raisings, charity programs, local and international contests, concerts, etc.



In internet marketing, an Affiliate is an individual or company who endorses another brand, business, service and/or product.

Affiliate ID

In internet marketing, an Affiliate is an individual or company who endorses another brand, business, service and/or product.

Affiliate Marketing

Affiliate marketing is the name given to the relationship between an affiliate and brand, business, service and/or product. Affiliate marketing involves the seller sharing a percentage of the value of sale generated by the affiliate.


A commission is a remuneration or payment agreed upon beforehand that is given to a person after a specific amount or goal has been achieved.


On the internet, a cookie is a tiny data that websites store on your computer, laptop, or smartphone so they can recognize you when you re-visit their site.

Earnings Per Click (EPC)

EPC, or Earnings Per Click, is part of a performance metric that is used to determine the average earnings created as a result of 100 clicks on an ad or through an affiliate marketing link.


Evergreen content (some people call it epic content), is a niche that people demand year in and year out. In other words, evergreen content is always relevant.

Joint Venture

A Joint Venture, or widely known as JV in the marketing world, is a business arrangement between two or more entities for the specific aim of attaining a particular goal, agreed upon by both parties.

Product ID

A Product ID is a uniquely identifying string (alphanumeric) that is associated with eCommerce. As a uniquely identifying string, a Product ID (PID for short), is also used in affiliate marketing to help assign and track sales created by affiliates.

Tracking Link

A tracking link is a link with specific parameters attached. Tracking links are created for the purposes of analytics and tracking. With a tracking link, you can identify where sales are made, how traffic has been acquired and much more.


Bounce Rate

A bounce rate is a key performance indicator (KPI) that refers to the percentage of single-page visits, such as visits where the person left your site from the entrance page.


Geotagging is a form of geospatial metadata that involves adding geographical identification metadata to different media like videos, geotapped photograph, websites, RSS feeds, QR Codes, or SMS messages.


A ѕеѕѕiоn, simply put, implies a number оf асtivitiеѕ one user makes within a ѕресifiс timе frаmе on уоur wеbѕitе.

Source / Medium

Source is the origin of where your traffic is, such as a search engine (Google, Yahoo, Bing, etc.) or a domain (.com, .org, .net, etc.)


The Urchin Tracking Module (UTM for short) is an easy way of tracking and seeing the way traffic is coming to your website is what UTM codes provide.


Bootstrap (Business)

In business, bootstrapping refers to starting or running a business with little or no money. This simply means setting up a business without involving venture capital firms, banks or even angel investment.

Minimum Viable Product (MVP)

Minimum Viable Product (MVP) involves developing a technique that is used to introduce a new product with basic features into the market for the purpose of getting feedbacks from early adopters to enhance customer satisfaction.



Angular, or AngularJS is a structural Javascript framework with the main purpose of simplification. It assists the developers in creating applications.


Application Programming Interface, or API for short, involves a particular set of rules, protocols, and tools that are used in setting up application software.

Bootstrap (CSS)

Bootstrap is an open-source, front-end web framework that is used in designing web applications and websites for free.


Cascading Style Sheets (commonly referred to as CSS) is a language that describes the layout of HTML (Hypertext Markup Language) documents such as web pages, colors, fonts, margins, lines, background images, positions, etc.

Dynamic Website

Unlike a static (fixed) page, a dynamic website is generated in real-time. This includes web scripting codes like PHP (HyperText Processor, or Personal Home Page) or ASP (Active Server Pages).


A hex code is a code that the programmers use when they are communicating with computers. "Hex" meaning 6, and code representing the numeric values that determine a color.


Hypertext Markup Language, or HTML, is the “mother tongue” of the world wide web. It is the language for defining a web page’s structure (otherwise known as “markup”).


An in-line is any element inside a program, message, or document. For instance, an HTML (HyperText Markup Language) inline code is anything that has been built into the webpage/website, instead of loading from an external file.


JavaScript is a programming language that enables you to implement complex things on the web pages, such as showing real-time updates, interactive maps and graphics, moving objects, etc. In short, JavaScript makes your website interactive.


PHP, or Hypertext Preprocessor (a recursive acronym), is a server side scripting language that enhances static or dynamic websites and/or web applications. It was once known as Personal Home Pages.


Python is a general-purpose, high-level programming language that can be operated on any modern computer operating system.


A Structured Query Language, otherwise known as SQL, is a programming language used for supervising relational databases and conducting numerous operations on the data in them. SQL is an ANSI and ISO standard and is the actual database query language.

Static HTML / Static Page

A static page or static website comprises of a series of HTML files, each representing a physical page of that website. Therefore, on a static site, each page counts as a separate HTML file.