Solo Ads Suck - Or do they?

32 replies
In my 5 years of marketing online I have never purchased a solo ad. Here is why I think Solo ads suck:

Crappy, unresponsive leads - people who sell solos are basically just pounding lists with anything solo buyers want to push. Most of that is just garbage.

Anybody care to contradict me?

What is your experience with solo ads?
#ads #solo
  • Profile picture of the author cashinfinity
    Here the same also, I got away from solo ad seller by seeing the results getting today.
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  • Profile picture of the author C G
    Solo ads are great is you are the seller

    I agree with your point. When buying solo ads. You're basically getting people who are bombarded everyday with tons of emails to your list. Even if they optin/purchase. I noticed that the open/click rate is way lower for followup emails compared to prospects I get from Facebook/Google.

    Cheers,

    C.G.
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    • Profile picture of the author davidbowie
      Originally Posted by C G View Post

      Solo ads are great is you are the seller

      I agree with your point. When buying solo ads. You're basically getting people who are bombarded everyday with tons of emails to your list. Even if they optin/purchase. I noticed that the open/click rate is way lower for followup emails compared to prospects I get from Facebook/Google.

      Cheers,

      C.G.
      I recently purchased my first solo ad. The results were 3 front end sales and 1 upsale for an 82% profit. As for the open rate? My open rate average is 33%. I do agree that not all solo venders are a good fit.

      I recently purchased a solo ad from a different vendor and got a 40% optin rate but no sales but i`m hoping the optins will buy in the future. I also agree that targeted traffic from solo ads, Facebook or Google is an investment and sometimes I will lose.
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      • Profile picture of the author Gavin Stephenson
        Originally Posted by davidbowie View Post

        I recently purchased my first solo ad. The results were 3 front end sales and 1 upsale for an 82% profit. As for the open rate? My open rate average is 33%. I do agree that not all solo venders are a good fit.

        I recently purchased a solo ad from a different vendor and got a 40% optin rate but no sales but i`m hoping the optins will buy in the future. I also agree that targeted traffic from solo ads, Facebook or Google is an investment and sometimes I will lose.
        Open rate or optin rate? YOu said 33% open rate avearage on solo ad traffic... Sounds fishy.

        What about your clicks? How many clicks are you getting and what's the size of your list?

        Do you sell solo ads yourself?

        Do you make money selling affiliate products / your own products in your follow up / broadcast?
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        • Profile picture of the author davidbowie
          Originally Posted by Gavin Stephenson View Post

          Open rate or optin rate? YOu said 33% open rate avearage on solo ad traffic... Sounds fishy.

          What about your clicks? How many clicks are you getting and what's the size of your list?

          Do you sell solo ads yourself?

          Do you make money selling affiliate products / your own products in your follow up / broadcast?
          No, I do not sell solo ads
          I am only selling my products. I`m not interested is selling affiliate offers because I have no control over customer service issues. The follow ups/broadcast are only about my products.

          I have a list of 6500 which has gone stale and I just started a new list about a week ago for a new product I just launched. I`m getting about 60 subs per week.

          To be clear, here are my numbers from the first solo ad vendor I used.
          I purchased 100 clicks for $30 and got 47 signups, 3 front end sales and 1 upsale totaling $120.00. I said the average open rate on my follow up is 33%.

          Now I did purchase a second solo ad from a different vendor and the results were not good. from the second vedor, I purchased 50 clicks for $30 and got 20 signups and no sales.

          As for sounding fishy, the numbers are what they are. I enjoy being with the ladies and do not take time out to convince people of something that is not true although I get your point.
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          • Profile picture of the author Gavin Stephenson
            Originally Posted by davidbowie View Post

            No, I do not sell solo ads
            I am only selling my products. I`m not interested is selling affiliate offers because I have no control over customer service issues. The follow ups/broadcast are only about my products.

            I have a list of 6500 which has gone stale and I just started a new list about a week ago for a new product I just launched. I`m getting about 60 subs per week.

            To be clear, here are my numbers from the first solo ad vendor I used.
            I purchased 100 clicks for $30 and got 47 signups, 3 front end sales and 1 upsale totaling $120.00. I said the average open rate on my follow up is 33%.

            Now I did purchase a second solo ad from a different vendor and the results were not good. from the second vedor, I purchased 50 clicks for $30 and got 20 signups and no sales.

            As for sounding fishy, the numbers are what they are. I enjoy being with the ladies and do not take time out to convince people of something that is not true although I get your point.
            Sweet man, seen as you're just starting out on a new list open rates will be high. But are you making money from the follow up? and how many clicks are you getting I am curios?

            All in all $120 minus $60 for traffic is not bad all... its double the money...

            If i were you i wouldn't look at what i make per solo ad but overall net income!

            So the next 20, 30, 50 solo's you buy, you'll be able tell if you're behind or in front. You probably know this stuff but ive just got to put this out there because you said you made 82% profit and people get easily confused.

            And you've only tested 2 solo ads so far.

            btw I meant your 'open rate' sounds fishy for solo ad traffic. Which is why i asked how many clicks are you getting and if you're making money from the follow up?

            But i guess its too early to tell since you've only done 2 solo ads...

            it sounds like you have less than 100 subs on your new list and its not a real test to tell people its good viable traffic source..

            Anyhow like i said above... Solo ads is about volume. Its a tricky game if you don't what you are doing.

            It can work and there are people making good money from it... BUT when theres so many people selling them, you got to ask WHY sell it if you can make money with it yourself.

            From experience i find that people that try really hard to make it work can't make beyond $3000 per month and these people i spoke with sold solo ads too.

            People can frame it a high quality traffic but in my opinion its not. Something that's rare is usually expensive... Diamond, Oil etc but when you find it you hit the jackpot... Solo ads vendors are in abundance and takes not much figuring out to get the traffic (not so rare, cheap)... This means it harder to hit the jackpot...

            Which ever way people choose is up to them either way it will require WORK!
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            • Profile picture of the author davidbowie
              Originally Posted by Gavin Stephenson View Post

              Sweet man, seen as you're just starting out on a new list open rates will be high. But are you making money from the follow up? and how many clicks are you getting I am curios?

              All in all $120 minus $60 for traffic is not bad all... its double the money...

              If i were you i wouldn't look at what i make per solo ad but overall net income!

              So the next 20, 30, 50 solo's you buy, you'll be able tell if you're behind or in front. You probably know this stuff but ive just got to put this out there because you said you made 82% profit and people get easily confused.

              And you've only tested 2 solo ads so far.

              btw I meant your 'open rate' sounds fishy for solo ad traffic. Which is why i asked how many clicks are you getting and if you're making money from the follow up?

              But i guess its too early to tell since you've only done 2 solo ads...

              it sounds like you have less than 100 subs on your new list and its not a real test to tell people its good viable traffic source..

              Anyhow like i said above... Solo ads is about volume. Its a tricky game if you don't what you are doing.

              It can work and there are people making good money from it... BUT when theres so many people selling them, you got to ask WHY sell it if you can make money with it yourself.

              From experience i find that people that try really hard to make it work can't make beyond $3000 per month and these people i spoke with sold solo ads too.
              Gavin, I totaling agree with what you`re saying! What I have done is created a spreadsheet listing each solo ad purchase and the results. Although I have started on this new list just over a week ago, I have not had any sales on the follow up emails in aweber. It`s still too early to tell.

              I`m very fortunate that I`m retired and get a large settlement every month so money is not a big deal for me. I have gotten lazy and don`t want to spend hours on the computer making money.

              Yes, I understand the concept, why are they selling solo ads instead of promoting their own products? Good question. I will continue using solo ads for six moths while I research other traffic methods. There is only so much work I can do with research on vendors for solo ads before I purchase and the testimonials do not give me confidence!!! LOL. But for me, it`s better that traffic exchanges.

              By the way, I looked at your wso on list building. Good salesmanship. I wish you the best.
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  • Profile picture of the author travisl
    I would never buy them because of the resounding question every time.

    Why would they be selling solo ads if there were actually any good leads on the list? I mean, if the list was any good wouldn't the owner just keep it to himself and profit off of it?

    Therefore they must be bad leads.
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  • Profile picture of the author SteveSki
    Originally Posted by swiftini View Post

    In my 5 years of marketing online I have never purchased a solo ad. Here is why I think Solo ads suck:

    Crappy, unresponsive leads - people who sell solos are basically just pounding lists with anything solo buyers want to push. Most of that is just garbage.

    Anybody care to contradict me?

    What is your experience with solo ads?
    You never purchased a Solo ad yet you claim they suck... how can you make such a claim if you never purchased one?

    Are you saying that all Solo ad sellers are bad or just some?

    Don't some people do very well buying solo ads because they have a good offer that converts well?
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    • Profile picture of the author artflair
      Originally Posted by SteveSki View Post

      You never purchased a Solo ad yet you claim they suck... how can you make such a claim if you never purchased one?

      Are you saying that all Solo ad sellers are bad or just some?

      Don't some people do very well buying solo ads because they have a good offer that converts well?
      I agree with Steve!
      Some solo ads suck, some solo ads rock - it simply depends on who you're buying your solos from and how well does your funnel work...
      Art
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    • Profile picture of the author swiftini
      Originally Posted by SteveSki View Post

      You never purchased a Solo ad yet you claim they suck... how can you make such a claim if you never purchased one?

      Are you saying that all Solo ad sellers are bad or just some?

      Don't some people do very well buying solo ads because they have a good offer that converts well?
      Hi Steve - have you used Solo ads? If so what has your success rate and ROI been? I am eager to hear from somebody that this has really worked for, somebody who can sway me in the direction of believing that this is a viable traffic method.

      I suppose at the end of the day, there are a lot of factors at play here, such as, the quality of the sales copy, funnel and product you are promoting, the niche you are in and the quality of the seller/list, but I find it interesting I haven't seen any replies where somebody has said flat out " you don't know what you are talking about man - I kill it with solos".

      The real question is - how do they stand up to other paid and free targeted traffic sources.

      Have any of you built a huge list and/or made any $$$$ with solos?
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  • Profile picture of the author littledan
    It all depends on your sales copy, your offer and the quality of the solo ad list. If you buy cheap $0.25 a click type solo ads, you can't really complain about the results. I personally pay between $1.10 - $1.50 per click for buyers only.

    You also need to work out how much you can afford to pay to break even. As for my offer, I prefer to market high cost products, rather than $10 products. Sale numbers are lower, but if you get the sales copy, offer and traffic source in order you should make a healthy return
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  • Profile picture of the author Gavin Stephenson
    Solo ad traffic is all about volume aka Building A Big List... PEOPLE think they are good because they have never experienced REAL high quality traffic and how well it converts long term.

    Marketers have their own a opinion on what quality is...

    And in my opinion...

    yes it sucks!

    Don't waste your time with it unless you want to SELL solo ads yourself.

    Let me sum it up for you right here:
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  • Profile picture of the author Slade556
    I can say unequivocally that solos from the right sellers can vastly expand your business quickly. It's not just about "getting subscribers", it's about testing FUNNELS. I think a lot of people become disappointed with solos because they are just in a constant race to get more subscribers. Instead, you should have a properly set up funnel to separate the tire kickers from the excellent prospects.
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  • Profile picture of the author talfighel
    When ever you buy a solo ad, you have to track your sales. If you don't know where sales are coming from, you will never scale up your business through those sellers that got you those sales.

    The best thing to do is to buy 100 unique clicks from all sorts of vendors and see where sales are coming from, if any.
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  • Profile picture of the author agmccall
    Originally Posted by swiftini View Post

    In my 5 years of marketing online I have never purchased a solo ad. Here is why I think Solo ads suck:

    Crappy, unresponsive leads - people who sell solos are basically just pounding lists with anything solo buyers want to push. Most of that is just garbage.

    Anybody care to contradict me?

    What is your experience with solo ads?
    Great review from someone who has never bought one and is just here speculating.

    al
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    The Flu? Not worthy of a mention here???
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    • Profile picture of the author swiftini
      Originally Posted by agmccall View Post

      Great review from someone who has never bought one and is just here speculating.

      al
      Ok, the reason I started this thread is to see if anybody might contradict me. I've never personally bought any solos because it seems like crap traffic to me. I get junk emails from everybody and their mom in one of my spam email boxes that I use to sign up for offers, buy cheap info products etc. A lot of guys just blast out hard sell autoresponders with one sales pitch after another for sometimes unrelated and often inconsistent products. After I read a couple of these I don't even open another email - but that's me.

      If you've had a different experience with Solos, please let me know. Have you had success with them, If so what was your ROI and what tips can you give people for finding a solo seller etc.
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  • Profile picture of the author discrat
    Originally Posted by swiftini View Post

    In my 5 years of marketing online I have never purchased a solo ad. Here is why I think Solo ads suck:

    Crappy, unresponsive leads - people who sell solos are basically just pounding lists with anything solo buyers want to push. Most of that is just garbage.

    Anybody care to contradict me?

    What is your experience with solo ads?
    For many of us , it presents an opportunity to become real salespersons ! In other wards, make yourself so irresistible and what you offer so good and so not ordinary, the people on these Solo Ads Lists see you and decide you are NOT gonna be one of the 50 other Marketers who end up in their trash bin.

    Be bold and set yourself apart.

    It is tough with Solo Ads, even if you do do this.

    But over time you can find some Success.



    - Robert Andrew
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    • Profile picture of the author swiftini
      Originally Posted by discrat View Post

      For many of us , it presents an opportunity to become real salespersons ! In other wards, make yourself so irresistible and what you offer so good and so not ordinary, the people on these Solo Ads Lists see you and decide you are NOT gonna be one of the 50 other Marketers who end up in their trash bin.

      Be bold and set yourself apart.

      It is tough with Solo Ads, even if you do do this.

      But over time you can find some Success.



      - Robert Andrew
      Ok but isn't every funnel a chance to become a real salesperson? I mean if you send traffic to a lander and then squeeze that into a list and send autoresponders isn't that just as "salesy"? Doesn't it afford you the same opportunity? Doesn't this just boil down to which traffic source generates the most ROI at the end of the day?
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  • Profile picture of the author BaukeV
    There are ways to make solo ads work if you know what you're doing, but it's true that the quality is lower than that of traffic from other sources.
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  • Profile picture of the author David Keith
    swiftini... you have to be very very careful about limiting the ability of others based on your own personal skill levels, understanding, experience, and training. some of us have skills and training you dont have.

    I am not in the solo ad industry buddy, but i am 100% sure i can make money with them. You care to place a wager against me based on your theory? That's an honest question too. i am kinda bored and wouldn't mind a challenge. lol
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  • Profile picture of the author farhadankhi
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    • Profile picture of the author Leonhart
      Banned
      Originally Posted by farhadankhi View Post

      safe-swaps.com is good for solo ads buying. ?
      The best place to get real reviews from real solo ad buyers and sellers would be the facebook group called "Solo Ads Testimonials".

      Join that group and you will be able to see some really useful reviews from real people buying solo ads. I've seen people show you the opt-in rate that they get, the overdelivery %, number of sales that they make and everything you'd need to know before you take out your wallet and purchase a solo ad.

      I personally found 5-10 really good solo ad sellers that deliver the goods every time just by searching that group. I highly recommend you check it out.

      Not saying safe-swaps are bad, but you can see better reviews and also contact the seller directly from the Facebook group which by the way is also, yes, free.

      Cheers!
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      • Profile picture of the author davidbowie
        Originally Posted by Leonhart View Post

        The best place to get real reviews from real solo ad buyers and sellers would be the facebook group called "Solo Ads Testimonials".

        Join that group and you will be able to see some really useful reviews from real people buying solo ads. I've seen people show you the opt-in rate that they get, the overdelivery %, number of sales that they make and everything you'd need to know before you take out your wallet and purchase a solo ad.

        I personally found 5-10 really good solo ad sellers that deliver the goods every time just by searching that group. I highly recommend you check it out.

        Not saying safe-swaps are bad, but you can see better reviews and also contact the seller directly from the Facebook group which by the way is also, yes, free.

        Cheers!
        Thanks for the info. I`ll take a look see but I have found good solo vendors right here on the warrior forum. As for results? I may have different expectations than others. When I purchase a solo ad, I have one expectation and that is to increase my list by people who are interested in my offer.

        If I make a sale or two in the process, then it is icing on the cake. As mentioned before, I do not rely on just Solo ads but use different traffic sources that works with my offers.

        I know I`m going to piss some people off when I say this but screen shots and reviews don`t mean jack to me. I go by my own experience and experience of others that I know personally.
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  • Profile picture of the author Rory Singh
    Saying solo's suck is like saying PPC, PPV or any other form of paid advertising sucks.

    There is always a learning curve with every marketing method whether it's FREE or Paid.

    Sure there are some crappy solo ad vendors but your job (if you want to use them for traffic) is to find the 'reputable' ones.

    Then there are still steps you need to take in order to become successful with good solos.

    Never knock on something especially if you don't yet understand it.

    I know a few guys who still make millions with ONLY solo ads.
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  • Profile picture of the author Leonhart
    Banned
    Yes, if you buy solo ads you're basically getting people who are being bombarded with offers every single day from every other marketing who is also buying these solo ads, it's how they work, it is what it is ..

    BUT! ..

    You can make them profitable if and when you understand what these people that you get by purchasing a solo ad want.

    There's a specific way to promote your stuff using solo ads, you just can't promote it the same way as you would with other paid methods, and, rightfully so because every traffic source is different.

    Basically the idea is this:

    -> You buy a solo
    -> At least you try to break even. A little profit wouldn't hurt either. (From your follow-up sequence, obviously)
    -> You build a huge list of both targeted subscribers and buyers that you can monetize by promoting affiliate products, your own products, etc... When you build trust, relationship with those subscribers.

    It doesn't mean that they don't work, but like I said there is a specific way of using them. There are a lot of useful videos on YouTube that show how people create their funnels specifically for solo ads advertising. Just do a quick search and I'm sure you'll have a better understanding on how they work.

    Cheers,
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  • Profile picture of the author asamanthinketh
    First of all, don't condemn the whole lot because you had one crappy experience.

    Secondly, [secret trick, sorry can't share - because it's IM & we're all copycats]

    However, here are a few tips:

    1. Find good reliable vendors (see #4)
    2. Make sure the solo ad email qualifies out your ideal prospect and don't agree to anything else
    3. Ensure that your optin page is well setup with good copy that converts well
    4. Only ever buy from people who get consistently good review in the following FB groups:
    • "Solo Ads Testimonials" <---Click the link to the main website and get conversant with the "Scammer Shitlist"; those are probably the 'bad guys' who inspired your current sentiment
    • "Solo Ads Sales Testimonials" <--- Slightly different in that members post results from Solo Ads that resulted in bottomline sales

    5. Diversify your traffic. Just like you wouldn't use only adsense as your monetization methods, don't depend on only Solo Ads for your traffic.

    As a rule of thumb, if a lead cost less than $0.30 on a Solo, it's probably shit. Either that or:
    - You're buying a whole lot of traffic (3k+ clicks)
    - Or the person selling is a relatively new vendor looking to break into the market
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    • 've never purchased a solo ad, although I've considered it several times.

      I've heard both sides: that it's mostly garbage traffic & that it can pay off with quality sellers.

      I've also heard that a list built from solo ads makes product creators less likely to approve you to be their affiliate.

      As someone with courses on Udemy, I don't have control over the quality of traffic from my affiliates (similar to Clickbank).

      If I decide to try solo ads, I'd research buyers in various Facebook groups (as mentioned above).
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  • Profile picture of the author aesnyahsan
    Solo Ad business is becoming worse day by day... I started this business last year earned a lot of dollars, in fact I am still earning, but I'm not satisfied with this earning.. it looks like a fraud with 1000's of people, telling them stories so that they open my emails and click on the link in them... With start of 2015, I am creating my brand... my vision is to create a Premium blog with lots of useful and engaging stuff and to launch lots of products... I hope I'll make some good money from this method... it might be a slow process but at least it will satisfy me...!
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  • I came here to decide whether the solo ad was a good idea for me, since I'm just starting out. I see a mixed bag of yes and no's. I do love the links that were provided to research a bit more on my own. If I find a good place and do a solo ad, I will come back and post my results!!
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  • Profile picture of the author jfalxr
    Bought it once, -and maybe it was my last time-

    I prefer buying funnel clicks if I want to build my list..

    This kind of subscribers I got from here are proven to be more responsive for me since they are in some condition of taking actions (most of these clicks came from a thank you page right after they subscribed to the sellers)..

    My open rates stats are quite good also so far with my follow-ups email..

    Solo ads is good if you want to build your list fast, but mostly you'll get a non-responsive subs..

    If you want to get more responsive one, you may need to purchase funnel clicks instead of solo ads..
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  • Profile picture of the author vikash_kumar
    Many have experienced a mixed bag of results with their solo ads...Because its indeed a mixed-bag when it comes to selection of good and bad sellers there ...

    There will be bad moves and some good moves while mastering any marketing skill. You need to invest time and money to learn the skill of using solo ads for your advantage at the same time sharing good stuff to your subscribers.
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  • Profile picture of the author Matthew Trujillo
    I think it's flat out wrong to completely label all solo ads as bad quality. I can see where others are coming from with their bad experiences, it can be tricky. I know that solo ads have really plummeted over the years with scammers thinking they can just create a business selling traffic. I've seen them all over the place. I think if you take the time to properly screen the solo ad vendor and ask them the right questions prior to making a purchase and you start with a low amount like 100 clicks it can still be profitable. I tend to avoid the sellers that have 100 pages of people who have bought and and solo ad vendors that seem to make a living from selling their solo ads.

    A solo ad business to me should ALWAYS be a secondary business, if somebody sells solo ads as their PRIMARY business and makes there living from it than that to me is a red flag. Why would anybody sell solo ads for a living over creating a real online business? If a seller is unable to answer basic questions such as how their list was built, if I can see their landing page, and opt in, and a list of other questions, than I quickly run the other way. I also care about a solo ad vendor that cares about integrity and that other people have produced sales in the past.

    If they can show me they are a legit internet marketer that has a solid list than buying solo ads is still a very good way to build your list. It's wrong to 100% disregard solo ads as a traffic method, just like it's wrong to label the entire internet marketing niche as a scam. Many people make a good living buying solo ad traffic. It's smart to learn how to screen sellers and start low and measure out results, if done correctly solo ads can be a smart investment. Also the learning curve is significantly less for someone starting out vs learning something like PPC.
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