What Would YOU Do With This Domain Name??

Yea flipping it came to mind. I tried to via flippa a few months back but didn't get the price I wanted. Until I started thinking about potential development and brand opportunities with it.

Thanks for the heads up

Yes you can, especially with the one he has

al

I think he meant...

One does not simply start a business because you have a domain.

The Hersheys Store*| Welcome to the official Hersheys online store

They have an affiliate program through Commission Junction

If it were me, I would build a site and then sell the whole thing

al

Well, of course you can start a business just because you have a domain name -- but it doesn't mean it's a good idea.

In the offline business world, just because you owned the rights to the name "The Candy Bar Company", would that make it a good idea to start a candy bar related business? Probably not.

OK, so you might argue that a URL is in some ways more akin to a physical address than a business name in the offline world. Then imagine that you inherited a storefront on Times Square (well, maybe not somewhere quite so expensive, but you get the idea). Now, if (1) you already know how to run a store, (2) you already have a business model for a store that will fit for the type of people that visit Times Square (and can beat the competition that's already there), and (3) you already want to start a store, by all means start one. But if you don't, does it really make sense to spend a lot of time and resources starting a store on Times Square or would it make more sense selling that space to someone who does and using the proceeds to start the type of business that you actually know how to do?

Of course, this isn't a perfect analogy. There are definitely important differences between a URL and a physical address or a business name. Still, I think just as in the offline world it's better to choose your physical space based on your business model than your business model based on your physical space; it's also better to choose your URL based on your business model rather than your business model based on your URL in the online world.

That said, I'm not suggesting that the URL you have isn't valuable. Admittedly, I know next to nothing about domaining, but at least to me it seems like a decent name for someone. But just because it's a decent name for someone, doesn't mean that it's going to be a good name for you or that you wouldn't do even better with a different name and a different business altogether.

I'd also argue that having a descriptive URL (such as a website about Candy Bars being candybars.net) isn't really important and may not even be useful at all. Kayak.com doesn't sell watercraft; Amazon.com doesn't sell rainforest excursions in Brazil; Twitter doesn't sell twits. So your name, while likely useful to someone, is hardly a guarantor of success in itself.

So again, if you already have a business model in mind for that name, go for it. But judging by your question it doesn't seem like you do. If I were in your shoes, wondering what to do with that domain, I'd probably just try to sell it (reaching out to potential buyers rather than expecting them to find me on Flippa). Trying to build a business around a name seems like a backwards way to build a business.

Good idea. I thought about this as well. Only thing I'm not crazy about would be the LOW affiliate commissions I would be receiving for this type of product and many amazon products in general. I would think I could make more of a profit if I thought a little outside the box and didn't try to go the Amazon affiliate direction.

True. But this domain isn't totally like a piece of crap. It has meaning, people search for it, their are vendors, suppliers etc. I don't think its crazy to think a brand could be built around it, with much hard work of course. If the domain was oiwmoimeeimomi2344. com, then I would understand that assumption.

Sort of like a blog about Candy Bars? I guess it could work. I am trying to aim towards something that would have the potential to share socially through social networks possibly. Good idea, thanks for that.

Honestly, I couldn't put a price on it at the moment because now I have ideas running in my head as to what I should do with it. Got any ideas? Im all ears and if you want to potentially partner up PM me.

Good idea. Depending on the circumstances, the affiliate route may be the best bet for this type of site...Thanks.

O wow. Didn't really think of that. I guess I am stuck in my American ways. lol. Good to know! I agree with you about creating something long lasting though, that's why I am reluctant to even sell the domain name anymore!

The more I think about it, the more I may go in this route and see what happens. I wouldn't even have selling it in mind, I would try to instead focus on creating a valuable resource for anyone who visits the site and go from there.

Thanks!

haha thanks for the honesty! I like the ideas. Hmmmm maybe I see if any companies that are specifically invested in this niche are interested that have ugly domains. Thank you

Something totally unrelated? Interesting insights but this could be a way to go...Thank you!

Yes, I am familiar with SEO and things of that nature. I've been into it for a while. Yeah, I am more leaning towards working on a brand/bigger type venture.