Advice needed for investment

11 replies
Hi guys
Long story short, I am planing to invest in a website, blog probably, and I need some advice. I know how to build the website and all, but I don't really know the proper steps to make it work (bringing traffic). I already have one made in wordpress but I would like to change the niche for the new one. I think I have a good medical niche and good keywords... My budget is somehow unlimited ( I wont quit my job) and I am eager to jump into blogging...
Any advice would help
#advice #investment #needed
  • Profile picture of the author RealCasher
    The most important thing is to blog about something you like, if not you'll be bored quickly and give up (As you did now to your wordpress blog)

    If you blog frequently you will start getting lots of visitors trough SERPs, and if you have quality content, you will start making raving audience and loyal visitors/fans
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  • Profile picture of the author mikefashen
    Originally Posted by cosminim View Post

    Hi guys
    Long story short, I am planing to invest in a website, blog probably, and I need some advice. I know how to build the website and all, but I don't really know the proper steps to make it work (bringing traffic). I already have one made in wordpress but I would like to change the niche for the new one. I think I have a good medical niche and good keywords... My budget is somehow unlimited ( I wont quit my job) and I am eager to jump into blogging...
    Any advice would help
    While RealCasher's advice might work over the very long term personally I'm too impatient to wait for 18 to 24 months for a strategy like that to begin paying off. So lets go with something likely to get you more immediate results.

    For each new piece of content you create, create a new squeeze page for it that goes to its own list (more on why a separate list in a sec)

    Now, advertise the squeeze page using facebook. You said medical niche. You might have a piece of content that explains how diabetics can help aleviate nerve pain to pick something out of the air. So you would then create a squeeze page, "Free Report: Get rid of diabetic nerve pain"

    Next, you would create a Facebook ad, "Diabetes nerve pain making your feet hurt? Download this free report that explains how to stop it."

    Do that for every piece of content you have and you'll build a really big list.

    Not only that, but for monetizing your list, you would have A BUNCH of different lists. You'll have a list of people with diabetes, a list of people with arthritis, and so on. So you can segment out what you sell to the people for that kind of problem.

    SEO takes time and in the medical field can be next to impossible because you're competing against the likes of WebMD which google has an odd fascination with. So I wouldn't even be attempting to depend on SEO for traffic in the short run.

    Instead, follow a more traditional IM route. Advertise your squeeze page, build a list, and monetize through the list.

    FURTHER, if you have someone with diabetes nerve pain and you later come out with content relevant to someoe with diabetes you now can use your list to send people to that content and dramatically boost your readership.

    Hope this helps.
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    • Profile picture of the author kk075
      Originally Posted by mikefashen View Post

      While RealCasher's advice might work over the very long term personally I'm too impatient to wait for 18 to 24 months for a strategy like that to begin paying off. So lets go with something likely to get you more immediate results.
      While I can definitely see your method working well, it also requires the largest possible investment to build your lists. And once you stop the paid advertising for each specific niche, you become irrelevant except to those you market to through email. So I'm not sure if this is the best "starter" technique even though it's probably the quickest path to producing real income.

      Ultimately, I would use a balanced approach combining on-site and off-site SEO practices, social media, and video marketing to build up a core...and then worry about chasing after the paid searches. Because if you have the content in place first and begin to rank organically, then the paid searches will take you that much further when it comes to lasting natural traffic.
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      • Profile picture of the author mikefashen
        Originally Posted by kk075 View Post

        While I can definitely see your method working well, it also requires the largest possible investment to build your lists.
        SLO = self liquidating offers

        In other words if you monetize your list correctly then the cost to build the list is paid for within maybe the first five to ten days. You should be able to invest $100 and see a MINIMUM of $80 within a few days and all that $100 within 10 to 14 days.

        That means you should be able to build a list and have the monetization of that list fuel further list building without needing to pull it directly out of pocket. Other than starting the process with maybe $100 or $200 to get it started from there profits should pay for further growth.

        In short, it doesn't require much in the way of investment. It just requires doing it.
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        • Profile picture of the author kk075
          Originally Posted by mikefashen View Post

          SLO = self liquidating offers

          In other words if you monetize your list correctly then the cost to build the list is paid for within maybe the first five to ten days. You should be able to invest $100 and see a MINIMUM of $80 within a few days and all that $100 within 10 to 14 days.

          That means you should be able to build a list and have the monetization of that list fuel further list building without needing to pull it directly out of pocket. Other than starting the process with maybe $100 or $200 to get it started from there profits should pay for further growth.

          In short, it doesn't require much in the way of investment. It just requires doing it.
          Huh, I've never thought about it from that angle...but I still think you're taking a lot for granted. I mean, I'm sure you personally can invest $100 in targeted ads and get your money back (and have a list to show for it), but that's leaving a lot to chance for a rookie. If they mess up their ads, their keywords, their page copy or their lead capture...then they're going to lose that $100 and have nothing to show for it.

          I've always been a 100% organic SEO type of person though, even though I've handled a lot of PPC campaigns for clients over the years. I appreciate the advice anyway though and I may throw together a site this weekend just to play with and see how it does over a 2-3 week period.
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          • Profile picture of the author mikefashen
            Originally Posted by kk075 View Post

            Huh, I've never thought about it from that angle...but I still think you're taking a lot for granted. I mean, I'm sure you personally can invest $100 in targeted ads and get your money back (and have a list to show for it), but that's leaving a lot to chance for a rookie.
            So you're saying a rookie shouldn't even try? How then does a rookie become NOT a rookie then?

            Doing what I recommended is how I got started. I was a rookie. It isn't that hard.

            If they mess up their ads, their keywords, their page copy or their lead capture...then they're going to lose that $100 and have nothing to show for it.
            That's true of any investment in your business. You seem to be suggesting that a rookie shouldn't even try to get started in business because they might mess up any number of things and then lose the money they invested and have nothing to show for it.

            I've always been a 100% organic SEO type of person
            Got it. I'm not exactly knocking SEO ... exactly.

            My problem is that anymore actual real results take too long. Yes you can rank relatively quickly for some super long tail keyword with a small number of searches. However ranking for any decent phrase takes a fair bit of time and a surprisingly large amount of money and effort.

            In my opinion advertising is FAR easier to get right and you are FAR less likely to make a mistake.

            But of course that's now pure opinion and my own experience. Yours is clearly different than mine so please don't think I'm suggesting my approach is "more valid" than yours. That isn't the case at all.
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  • Profile picture of the author Tom Addams
    Let me try to save you some money.

    Don't jump in.

    I've been affiliate marketing for close to 21 years. It would be impossible to tell you everything right here, but let me at least try to give you some bullet-points in the hopes of saving you from wasting money.

    1. Find a penetration point in the market.
    2. Research the best ways to enter that gap with a blog.
    3. Research monetization possibilities.
    4. Do your traffic research too. Can you grow it?
    5. Put together a business plan, detailing everything about the proposed project.
    6. Register a high-value domain (register, not buy).
    7. Put together the appropriate blog/ website based on your plan.
    8. Add content.
    9. Monetize.
    10. Setup opt-in structure.
    11. Grow traffic: search, social, viral, video, offline, etc, etc.

    Once you get the above turning a high profit, outsource to a VA you can trust. What then? Rinse, repeat.

    Tom
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  • Profile picture of the author quinng123
    Here are some ways to generate high quality targeted traffic. I suggest you research each and see what you are most comfortable with:

    1)Video marketing -Building an audience through uploading relevant and interesting content on youtube

    2)Social media marketing-
    building audiences through sites facebook, twitter, tumblr

    3)Forum posting-
    Regularly contributing content to relevant online forums particularly by starting discussions that are controversial, interesting, trending topics

    4)Social Bookmarking Sites-
    Redditt,Stumbleupon,etc

    5)Web 2.0's which allow user generated content-
    Quora, Slideshare.net,Scribd,etc

    6)Paid advertising

    7)Article Marketing:
    Contributing content on sites which have a large user base . You also get additional traffic once they are indexed in google.

    8)Low Competition Backlinking:
    Leveraging free blogging platforms such as wordpress.org,blog.com,blogspot and ranking them for niche keywords. Same can also be done by creating your own site.

    9)Classfield Sites:
    Craigslist,gumtree,etc
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  • Profile picture of the author Rory Singh
    Originally Posted by cosminim View Post

    Hi guys
    Long story short, I am planing to invest in a website, blog probably, and I need some advice. I know how to build the website and all, but I don't really know the proper steps to make it work (bringing traffic). I already have one made in wordpress but I would like to change the niche for the new one. I think I have a good medical niche and good keywords... My budget is somehow unlimited ( I wont quit my job) and I am eager to jump into blogging...
    Any advice would help
    I would start by picking an area that you are already 'knowledgeable' in and have some passion for.

    I wouldn't just get in to a niche because it has potential to make money. Not saying that is what you are doing. Just saying that's what I wouldn't do.

    But before you go any further, you should start reading: this section just for starters.
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    • Profile picture of the author cosminim
      I was out of town and out of time but tanks for all the great input. I prefer the short option as I am not that patient .
      The keywords that I have are getting around 60$ CPC in Adwords and the competition is low to medium...
      How much content do I need to even get started?
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  • Profile picture of the author ChrisBa
    Originally Posted by cosminim View Post

    Hi guys
    Long story short, I am planing to invest in a website, blog probably, and I need some advice. I know how to build the website and all, but I don't really know the proper steps to make it work (bringing traffic). I already have one made in wordpress but I would like to change the niche for the new one. I think I have a good medical niche and good keywords... My budget is somehow unlimited ( I wont quit my job) and I am eager to jump into blogging...
    Any advice would help
    IMO the best thing you can do is start by focusing on your site. Just keep adding content and put work into the site, eventually the traffic will come. Once your site is more established, start looking for related blogs and comment on posts, visit youtube and comment on related videos, try to network on facebook and Twitter
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