Lead magnet help

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frumweb
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So I've started a project with an insurance company that specializes in insurance for small businesses. The content for the site is coming along, but I've been stuck trying to figure out a really good lead magnet to really start driving traffic into my funnel.

Our demo is mostly 35 - 45 year old business owners who already have a business and insurance and realize that there current coverage isn't good enough for them.

I'm trying to use a classic: lead magnet -> thank you -> video -> Call us funnel
#lead #magnet

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