Do NOT Make This Market Samurai Mistake!
Here's a slipup I made though. Came across a keyword with an SEOT value of 45,000+ and Phrase Matched competing pages of only 500,000!!!
How sweet is that right?
So I bought the domain and started setting up the site. Content creation and everything.
About 12-15 hrs into the project we ran then numbers again...and changed the COUNTRY to just the US.
Numbers flatlined! SEOT value dropped from 45,000 to just 3,500!
Upon further investigation, my partner discovered that if we geotargeted ONLY the UK, the SEOT value was 43,000 there by itself.
So I ended up buying UK hosting and the .co.uk version of the original domain name and transferred the site over. Another 2 hrs of tweaks later and the project is back on track.
But what if I had gotten 3-4 months down the road with countless hours invested, took the #1 spot only to be left with 3,500 visitors p/day?
Lesson learned...always double check your Market Samurai numbers if you are targeting US traffic by setting the software to be country specific.
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