I Forgot The Fundamentals...

8 replies
I watched my open and click rates TANK this week!

I was so focused on promoting a product to my list and the income potential that I forgot about relationship building. I heard the message loud and clear. Keep my eyes on the big picture. A good relationship with my list brings more profit in the long run.

Can anyone relate?
#email #email marketing #forgot #fundamentals #list builders #list building
  • Profile picture of the author discrat
    Originally Posted by gregstamper View Post

    I watched my open and click rates TANK this week!

    I was so focused on promoting a product to my list and the income potential that I forgot about relationship building. I heard the message loud and clear. Keep my eyes on the big picture. A good relationship with my list brings more profit in the long run.

    Can anyone relate?
    Yeap, Iam glad you made the connection. Some people never do. And it's a shame.

    You always need to be attuned to your Subs


    - Robert Andrew
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  • Profile picture of the author professorrosado
    Another thing email marketers need to realize is: you're not the ONLY "sales pitch" email your optin is getting! GEEZ!

    Some get hundreds a day and they're all selling the same WSO!

    Quit it already!

    Teach me something new! Talk to me! Stop being so shallow! This is the result of your efforts. Then you call me a cold list? You're the cold one!

    Learn to make friends and (then) influence people!
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    • Profile picture of the author CapnWillard
      Originally Posted by professorrosado View Post

      Another thing email marketers need to realize is: you're not the ONLY "sales pitch" email your optin is getting! GEEZ!

      Some get hundreds a day and they're all selling the same WSO!

      Quit it already!

      Teach me something new! Talk to me! Stop being so shallow! This is the result of your efforts. Then you call me a cold list? You're the cold one!

      Learn to make friends and (then) influence people!
      Absolutely this.

      But for what it is worth, that has helped me identify trends / to see what offers are currently hot, and that I might want to consider in the near term.

      Still professorrosado is right on the money here - Learn to make friends and gain (keep!) their trust.
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  • Profile picture of the author talfighel
    Building relationships with your subscribers is not what's going to make you the most money.

    For me, most of the sales I got from doing email marketing, were people who JUST SUBSCRIBED to my list.
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  • Profile picture of the author Trey Morgan
    Yeah man I feel you 100% on this one. We work so hard to build our lists, but it's so easy to destroy it. Building relationships with your subscribers can be the difference between $100 a day for a year or $100 a day for a week. It's all about how you treat your list.
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  • Profile picture of the author ChrisNosal
    Banned
    Originally Posted by gregstamper View Post

    I watched my open and click rates TANK this week!

    I was so focused on promoting a product to my list and the income potential that I forgot about relationship building. I heard the message loud and clear. Keep my eyes on the big picture. A good relationship with my list brings more profit in the long run.

    Can anyone relate?
    I don't think of my customers like playing a game of chess, and how to manipulate them to get the responses I want.

    I personally prefer to just ask myself, "what's going to deliver the best experience to my customer, knowing they'll want to pay me for a quality product?", and it works wonders.
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  • Yes, that's a great lesson.

    I have a great balance, after experiencing something similar in the past
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  • Profile picture of the author dhiraj192
    Just started reading 'Ask' a book by Ryan Levesque. a counter intuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level. The content is highly relevant to the OP
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