Criticize my membership website plan

Kuku here are my suggestions:

I'm not sure about giving away a product that's also for sale. Imagine if you bought the $29 product then realised you could have had it for free... could p!ss some people off. My suggestion is to give away a 'partial' amount of the $29 product for the email address, then give them a time limited or one-time offer to get the full product at $19 instead of $29. Otherwise they have to pay full price later on.

Also remember that "second money is always easier to get than first money" - so you may want to have whatever you give away for free, or the 'partial' content as discussed above, lead into the cheapest item you have available (the $7 product - all other things being equal the cheapest product will sell more easily). Once people have spent some amount with you they'll be more comfortable and quick to do it again, hence my quote above. Just something to think about.

Otherwise it looks like a good plan, good luck with it!

From what I know I think it will be very hard to sell. You need something of huge value in order to get that monthly payment.

How many products are in the membership area. Are all the products produced by you or are they PLR products that you will have the resale rights to. If someone pays $19.00 per month for the right to buy products at 50% off and then finds them cheaper elsewhere, then you could start having problems.

al

Hey kuku,

The way I ran my membership site a few years ago was like this:

+ Free giveaway (a report) that effectively pre-sold my leads to join the membership site. Now this was my main focus point as I did my best to create a really valuable content for my leads without pitching them anything until they reached the bottom of the report where there was a link to upgrade to premium membership.

I also mentioned that there will be a $1 trial for 7 days so they could see what's inside before they pay the full price.

So here's in short how my funnel looked like:

Traffic -> Squeeze Page -> Preselling Report (or video) -> $1 trial.

If they don't upgrade from the first time, there's always possibility to get them on your membership site via follow up emails.

Your main goal would be to give as much value as you can before you ask for any amount of money. People buy things from marketers that they personally like, trust and follow.

So focus on building relationships first, and everything else will just fall in place.

Leon.

Exactly Fantasticant,

Don't give away way too much, but show them why they should listen to you and give them a reason to buy your product by showing them exactly how it's going to help them. :-)

Leon.

@Mark Y:

1. Partial amount = discount coupon, right?

2. Regarding "could p!ss some people off" - well, that does not bother me.
The reason is that the shop is not even getting promoted, it's all about the membership and its benefits.
The shop is actually there just to support the membership website with perceived value.
So, when the user clicks the "buy now" button and reaches the checkout page, he sees a big, red, text alerting him of the "new membership promotion" that will get him that product for even less than he is about to pay!
I fail to see how that flow could confuse anyone into buying the product at full price without being aware of the membership promotion. These guys would do that on purpose, so there's no bad surprise for them, ever.

@HelpingYouBeAnExpert:

Did you check out the numbers at Udemy? There are video tutorials selling for $50+ with hundreds/thousands enrollers. Good content has demand.

@agmccall:

1. Not sure why you're asking but I plan on offering PLR products, especially for the purpose of accelerating things up.
I'd appreciate any suggestion if you have.

2. People pay $19/month for unlimited access to a library, essentially.
Most products would be offered for free (100% discount). Some premium/new ones would be at an additional cost.

3. I'm not worried they find it elsewhere. What are the chances?
Let's get there first, then we'll deal with it.
I think there are many other issues to be resolved first, with higher priority.

@Leonhart:

1. Are you still running membership websites?

2. What do/did a membership offer?

3. So, if I understand you correctly - my plan actually makes it more complicated.
I mean, you're offering $1 trial straightforward.
I on the other hand, try to sell them a product after they opt-in, using follow-up emails. When they finally decide to purchase that product (because they got a great freebie already and believe in the quality I offer, etc') I surprise them with the membership offer which there's a very low chance they refuse (more content for less money).
What do you think would be my chances for that? Would you test my kind of approach (I guess your answer is based on the success of your current approach)? Or do you think I better off dumping it and go straightforward?

@Fantasticant:

Good point, I have actually been there, thank you!