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What high ticket digital products do sell best?

by Max Nestorson
17 replies
Hi there! This is Max. I'm fed up with affiliate marketing. Now I realize that I need my own products created to garner serious business online. However, it's hard for me to decide what to sell. Should it be ebooks, video courses, software, themes, stock images, stock videos, graphic design, sound tracks? Something else? I'm ready to dive into any of these niches. I can get any of these products created for me in no time. I've been googling around trying to find out a research that shows what type of digital products have the highest conversions and the highest average order value. What do people spend most of their money for? My goal is to get clients that spend at least $1000 per order, be it one high ticket product or multiple items in their shopping cart. It's not a problem for me to overdeliver, no mater what they purchase. The only thing I'm trying to figure out - where the most money is. Please, help.
#digital #high #products #sell #ticket
  • Profile picture of the author newxxx
    daily forex signals and daily binary signals and daily stock signals are high-end, in the $100 range, with monthy rebills, so would be around $1200 per year per sale
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  • Profile picture of the author iangh
    Hi Max,

    I get why you are fed up of affiliate marketing and relying on other people, waiting for product launches etc etc etc....I changed how I work for all these reasons and many many more.

    I don't normally do this but message me mate because obviously you know how to drive traffic, therefore you may be very interested in what I have to say as it is definitely where the money is for me and 600 or so other newbie to experienced marketers.

    It may not be for you but most certainly has worked for others in your position. In answer to your question though. The money is in recurring income along with big ticket sales.

    Good Luck

    Ian G. Howarth.
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    • Profile picture of the author discrat
      The ones people are willing to shell out big bucks for
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  • Profile picture of the author EPoltrack77
    You should stick with your affiliate marketing. In order to get affiliates to sell your products for you you need to be able to prove that your product will sell before anybody will promote it.

    Learn to generate steady affiliate commissions and the process to repeat the process over and over again. At that point maybe you might want to become a super affiliate before creating your own.

    Also by succeeding with your original plan first you will learn and understand the two main components. Traffic and conversions and more importantly you can take what you learn from the conversions part of things and use that for creating and presenting your product.
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    • Profile picture of the author Max Nestorson
      Originally Posted by EPoltrack77 View Post

      You should stick with your affiliate marketing. In order to get affiliates to sell your products for you you need to be able to prove that your product will sell before anybody will promote it.

      Learn to generate steady affiliate commissions and the process to repeat the process over and over again. At that point maybe you might want to become a super affiliate before creating your own.

      Also by succeeding with your original plan first you will learn and understand the two main components. Traffic and conversions and more importantly you can take what you learn from the conversions part of things and use that for creating and presenting your product.
      Why should I waste my time and money to become a super affiliate? If I promoted my own high ticket product instead I would do much better. I know how to test a product and get affiliates to promote it, that's not a big deal. I just need some research data that shows what kind of digital products perform best and why.
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  • Profile picture of the author nicolasmd2112
    I think your forgetting that in order to sell a high ticket product, you actually have to deliver on it. Meaning it MUST be worth the $1,000 charge, even worth more for it to sell.

    I think the best route to take would be to go into coaching. If you can teach people how to make money lose weight, do real estate, etc., and prove that it works, people will gladly invest $1,000-$10,000 in that sort of training.

    Just my 2 cents.
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    • Profile picture of the author Steve B
      For what it's worth . . .

      My experience is that the high end sales typically are a back-end or extension of lower priced previous sales.

      Most buyers that I've been privileged to assist will not generally just spend $1,000 on a product out of the blue. A few will, with the right offer, but it seems to me that most niche buyers "test the waters," so to speak, or climb the ladder with progressively higher purchases.

      That being the case, I think your best bet is to find a niche where:
      • people are obviously spending money (and of varying amounts)
      • there are a number of various levels of participation/commitment
      • brand loyalty means something and is already in effect in other successful businesses in the niche
      • you can personally be involved with a voice of authority
      • you can commit your entire business focus
      • you don't expect to employ a "set it and forget it" passive income strategy
      • you make money the old fashioned way . . . you earn it

      Here's just one example of what I'm describing:

      You begin by creating a unique and valuable product in a money niche. At the same time, you keep subscriber lists of prospects (your non-buyers at this point) and customers (your buyers).

      You focus on creating a voice of authority, of expertise, of one that is committed to the niche because you have a genuine passion for the subject.

      You create additional products for back-end sales and offer those to your customers that trust and like you.

      You provide outstanding customer service, always willing to assist the individual without expectation of reward for your effort.

      For that 10-20% of your customers that are fanatics about the niche, you create a community site with advanced and special engagement, advice, attention and products for those who want more, extra (the rabid fans) and special privileges.

      Yes, this model takes work, and long-term commitment, usually some creativity, and some time. It is nothing new or miraculous. But it works. It is a proven strategy that has been successful in many, many different niches. It can give it's owner six- and sometimes seven-figure income. It is a way to increase both the annual and the lifetime value of a niche customer.

      Not many entrepreneurs will commit to this kind of effort over time. That's exactly why it works so well and why the door is open to such a model in every money niche.

      Steve
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      • Profile picture of the author Max Nestorson
        Originally Posted by Steve B View Post

        For what it's worth . . .

        My experience is that the high end sales typically are a back-end or extension of lower priced previous sales.

        Most buyers that I've been privileged to assist will not generally just spend $1,000 on a product out of the blue. A few will, with the right offer, but it seems to me that most niche buyers "test the waters," so to speak, or climb the ladder with progressively higher purchases.

        That being the case, I think your best bet is to find a niche where:
        • people are obviously spending money (and of varying amounts)
        • there are a number of various levels of participation/commitment
        • brand loyalty means something and is already in effect in other successful businesses in the niche
        • you can personally be involved with a voice of authority
        • you can commit your entire business focus
        • you don't expect to employ a "set it and forget it" passive income strategy
        • you make money the old fashioned way . . . you earn it

        Here's just one example of what I'm describing:

        You begin by creating a unique and valuable product in a money niche. At the same time, you keep subscriber lists of prospects (your non-buyers at this point) and customers (your buyers).

        You focus on creating a voice of authority, of expertise, of one that is committed to the niche because you have a genuine passion for the subject.

        You create additional products for back-end sales and offer those to your customers that trust and like you.

        You provide outstanding customer service, always willing to assist the individual without expectation of reward for your effort.

        For that 10-20% of your customers that are fanatics about the niche, you create a community site with advanced and special engagement, advice, attention and products for those who want more, extra (the rabid fans) and special privileges.

        Yes, this model takes work, and long-term commitment, usually some creativity, and some time. It is nothing new or miraculous. But it works. It is a proven strategy that has been successful in many, many different niches. It can give it's owner six- and sometimes seven-figure income. It is a way to increase both the annual and the lifetime value of a niche customer.

        Not many entrepreneurs will commit to this kind of effort over time. That's exactly why it works so well and why the door is open to such a model in every money niche.

        Steve
        Thanks for the insightful reply, Steve. I guess business owners usually spend more money than other people who have a specific problem, right? So choosing between weight loss and online business niches, I would go with online business then.

        Next, choosing between selling a training course and, let's say, illustrations, I would go with illustrations. Here's why:

        1) online courses don't work for everyone.
        2) the content is hidden inside.
        3) takes time to build reputation before you really profit.
        4) takes customer's time to learn and test the info.
        5) it's hard to keep your course unique.
        6) hard to sell multiple courses to one person at once.
        7) customers ask many questions about the product.

        Now illustrations:

        1) work for everyone
        2) content is not hidden, just watermark protected
        3) reputation does not really matter
        4) no need to learn anything, just download and post anywhere
        5) not hard to create a unique digital masterpiece
        6) easy to sell many illustrations in bulk.
        7) customers ask little to no questions about the product

        Online and offline businesses really like awesome creative images. I think this market has huge potential and easier to tap into.
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    • Profile picture of the author Max Nestorson
      Originally Posted by nicolasmd2112 View Post

      I think your forgetting that in order to sell a high ticket product, you actually have to deliver on it. Meaning it MUST be worth the $1,000 charge, even worth more for it to sell.

      I think the best route to take would be to go into coaching. If you can teach people how to make money lose weight, do real estate, etc., and prove that it works, people will gladly invest $1,000-$10,000 in that sort of training.

      Just my 2 cents.
      Great idea. By the way, I mentioned that I'm ready to over deliver on the value of any product I will offer. I absolutely realize that I'm in the business of changing lives first and foremost. I can teach people how to fight off depression and create a happy life from scratch. Basically I'm gonna give them the ultimate solution that was proven to work, unique system, no fluff. However, first, there's still no guarantee it can work for literally everyone in the world. Second, I'm not sure how to price it right, people might not be willing to pay $1000-$4000 for the training. Should I choose a different niche? I can partner with experts in different fields and start selling something different, that is more realistic to sell.
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  • Profile picture of the author Tom Addams
    EPoltrack77 makes an absolutely cracking point. In essence: become a great affiliate before you manage your own affiliates. The best affiliate managers (and indeed the best owners, with their own affiliate program or 3rd-party network associations) are also among the best affiliates. You know what to give your affiliates in the way of creatives, how to spot fraud, how to educate your team and/ or your affiliates directly, and most important of all, you know how to optimize. The latter is key. There are plenty of affiliate offers I would love to promote, based on the product or service alone, but their websites are so poorly optimized, I'd be throwing muck at the wall and hoping some sticks; something I never do intentionally.

    There is also something to be said for promoting low-ticket affiliate offers. I often use this as a teaching ground for people, but the fact is, I know plenty of super affiliates who would never dream of doing anything else. Just let me give you an example, one example, a bit of insight. Take dating offers. PPL (pay per lead) dating offers. If you know what you're doing, you can convert them all day long. To get paid (and I'm writing this portion with newbies in mind) you just need to convince someone to sign up to a dating site for free. And when you do so, you can earn, on average, anywhere between $3 and $12.50 (currently my highest-paying dating PPL). The trick is to start out with the perfect selling platform (squeeze, blog, lander, top 10) and learn how to drive traffic, the right traffic, but also grow those traffic levels over time and often collect much of it for re-marketing. With conversions anywhere from 1:1 and 1:20, a fortune can be earned from these low-tickets, and for some of us it's a great deal easier than trying to sell a $1,000 product.

    Food for thought!

    - Tom
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    • Profile picture of the author Max Nestorson
      Originally Posted by Tom Addams View Post

      EPoltrack77 makes an absolutely cracking point. In essence: become a great affiliate before you manage your own affiliates. The best affiliate managers (and indeed the best owners, with their own affiliate program or 3rd-party network associations) are also among the best affiliates. You know what to give your affiliates in the way of creatives, how to spot fraud, how to educate your team and/ or your affiliates directly, and most important of all, you know how to optimize. The latter is key. There are plenty of affiliate offers I would love to promote, based on the product or service alone, but their websites are so poorly optimized, I'd be throwing muck at the wall and hoping some sticks; something I never do intentionally.

      There is also something to be said for promoting low-ticket affiliate offers. I often use this as a teaching ground for people, but the fact is, I know plenty of super affiliates who would never dream of doing anything else. Just let me give you an example, one example, a bit of insight. Take dating offers. PPL (pay per lead) dating offers. If you know what you're doing, you can convert them all day long. To get paid (and I'm writing this portion with newbies in mind) you just need to convince someone to sign up to a dating site for free. And when you do so, you can earn, on average, anywhere between $3 and $12.50 (currently my highest-paying dating PPL). The trick is to start out with the perfect selling platform (squeeze, blog, lander, top 10) and learn how to drive traffic, the right traffic, but also grow those traffic levels over time and often collect much of it for re-marketing. With conversions anywhere from 1:1 and 1:20, a fortune can be earned from these low-tickets, and for some of us it's a great deal easier than trying to sell a $1,000 product.

      Food for thought!

      - Tom
      CPA offers are not reliable. For example, as a PeerFly publisher I promoted a loan offer that promised to pay $92 per lead (application form submission). I spent $83 on Bing Search PPC to bring 118 laser targeted visitors. Got 0 conversions. I was shocked. 118 people and nobody submitted the form to get a phone call from the company. That's crazy. At the same time I was driving leads and sales for Clickbank products from Bing without any pain. But I know guys who sell high ticket products like hot cakes just by using Twitter and LinkedIn for free. CPA+PPC/PPV is like a casino to me. I'm glad to hear it works for you.
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      • Profile picture of the author Tom Addams
        Originally Posted by Max Nestorson View Post

        CPA offers are not reliable. For example, as a PeerFly publisher I promoted a loan offer that promised to pay $92 per lead (application form submission). I spent $83 on Bing Search PPC to bring 118 laser targeted visitors. Got 0 conversions. I was shocked. 118 people and nobody submitted the form to get a phone call from the company. That's crazy. At the same time I was driving leads and sales for Clickbank products from Bing without any pain. But I know guys who sell high ticket products like hot cakes just by using Twitter and LinkedIn for free. CPA+PPC/PPV is like a casino to me.
        I'm sorry to hear you had a bad experience with affiliate marketing and PF. Quite likely your mind is made up, and if so, I can understand that. However! More food for thought on the way. 118 uniques is not a good judge of a business model. And I'm understating things and quite a bit (which is, in itself, and understatement). Without getting into details - since, like I say, I believe your mind is made up - I can tell you that affiliate marketing is a decidedly reliable way to earn a living, and quite a lot easier than being a vendor and running an affiliate program. I think you'll find that out for yourself. If not, though, and you do much better than with affiliate marketing, then more power to you. All the best with whatever you do, buddy.

        Edit: Your view of and lack of success with affiliate marketing does concern me, though. I wonder if right now is a suitable time for you to setup your own affiliate program. I'm doing that understating thing again.

        Cheers - Tom
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        • Profile picture of the author Max Nestorson
          Originally Posted by Tom Addams View Post

          I'm sorry to hear you had a bad experience with affiliate marketing and PF. Quite likely your mind is made up, and if so, I can understand that. However! More food for thought on the way. 118 uniques is not a good judge of a business model. And I'm understating things and quite a bit (which is, in itself, and understatement). Without getting into details - since, like I say, I believe your mind is made up - I can tell you that affiliate marketing is a decidedly reliable way to earn a living, and quite a lot easier than being a vendor and running an affiliate program. I think you'll find that out for yourself. If not, though, and you do much better than with affiliate marketing, then more power to you. All the best with whatever you do, buddy.

          Edit: Your view of and lack of success with affiliate marketing does concern me, though. I wonder if right now is a suitable time for you to setup your own affiliate program. I'm doing that understating thing again.

          Cheers - Tom
          Thanks, bro. I had a bad experience with PPL offers only. But I make good money with Clickbank and Linkshare. Also, I didn't say that I want to start my own affiliate program.
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          • Profile picture of the author Tom Addams
            Originally Posted by Max Nestorson View Post

            Thanks, bro. I had a bad experience with PPL offers only. But I make good money with Clickbank and Linkshare. Also, I didn't say that I want to start my own affiliate program.
            My mistake, Max; sorry about that. Goodness knows where I got that from. lol Long day!

            Cheers - Tom
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  • Profile picture of the author Randall Magwood
    I would say the highest paid digital products are:

    1) Software (ex: Photoshop, Operating System, Anti-virus software)

    2) Coaching programs
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  • Profile picture of the author duncanmacgibbon
    1) Webinars (people that optin are willing to spend $1000/$2000 in high quality products)
    2) One on One coaching (people also will pay high if you deliver results and solutions)

    Cheers,
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  • Profile picture of the author hardworker2013
    Some of the top IM gurus are making a killing from IM Webinar trainings, there is surely where the high ticket money is.
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