Offline Marketers: How To Double Your Business Before Christmas

Hey guys

Here's a couple of really quick ways you can dramatically increase your offline consulting business before the year is out.

For those of you who don't know me, I've been marketing offline for 10 years -- first as a web developer, then a copywriter, and for the last 3 years as a marketing consultant.

In that time I've figured out just about everything that doesn't work, and a couple of things that do

First let's get some basics out of the way...

There are only 3 ways to grow a business:

1. Increase new customers.
2. Increase profit per sale.
3. Increase buying frequency.

Everything you do to grow a business falls under one of those categories.

Most people focus on getting new customers -- in fact it's the #1 "offline" topic on this board -- but that's the most expensive and time consuming way to grow.

It's MUCH quicker, cheaper and easier to increase profit and increase buying frequency.

So how do you do that in your consulting business?

Actually it's really easy...

1. Raise your prices.

Almost every new consultant I've talked to has seriously undervalued what they bring to the table. Even people who have been at this for 5+ years are often charging less than half what they should.

If you're in the ballpark of "$500 for a website and $50 a month for SEO", try multiplying your fee by 10 on the next job and see what happens.

If you're at "$5000 + $1000" multiply that by 10 for your next job. You might just get it.

If you're already getting projects for $20,000+ then add a performance-based fee on top. 5 - 20% is a good place to start, depending on the project.

"But my clients won't pay that much". OK... 1) You don't know that until you ask them. 2) Get better clients.

As long as you continue to demonstrate your value is much more than your fee, the sky is the limit on what you can charge.

2. Get offline projects.

Everyone is focused on online stuff -- websites, autoresponders, SEO etc. That's ok, it's where your skills are, it's "sexy". I get it.

But think about this:

The upside potential for most of your clients online projects is in the low to mid 6-figures. Maybe less. So they're willing to spend a certain amount to see those profits.

Whereas the upside potential for their offline projects -- like fixing their direct mail, scripting their sales processes, putting headlines on their space ads, adding upsells & cross sells to their marketing systems... that can easily be in worth millions to them. And they're willing to spend a lot more to see those profits

The best part is the offline stuff is usually less work for you and has a better chance of success than online projects.

So when you get a website or autoresponder project ask questions, find out what else they need help with. You should always be looking for the next project and actively moving them towards it.

3. Do ONE thing at a time!

I made this mistake myself for years. You get a client, ask a bunch of questons, find out everything they need help with, then launch one big MEGA project where you fix it all.

Hey, it looks impressive to them and you can get big fees doing it this way.

But you'll soon find this type of working arrangement leads to the dreaded "feast or famine" routine where you're REALLY busy for 2 months then haven't got a client in sight or the next 2. Plus you bog yourself down in multiple "mini projects" and it can be difficult to execute them all to the best of your ability.

Instead what I find works best, is you ask all your questions like normal... but then propose just ONE project to fix their most pressing problem. Focus all your energy and resources on that project, get a quick win and a happy client, then move them on to the next project.

Doing it this way you can charge almost the same amount for one project that you used to charge for the entire bunch, you'll do better work and because you're not multi tasking as much you'll get it done quicker. Plus clients like it better because they get a quick win and start seeing results faster.

Do those three things and you WILL double your business before Christmas.

Talk soon
Kyle