How can I research this niche or area of interest?

A project that I would like to work on is related to helping small offline businesses get online, get a website etc.

For a small firm, say a building, or maybe a driving instructor etc...one that would not need all the complication of ecommerce or massive databases....the type of companies that a wordpress site would more than suffice rather than going to a web company.

I would like to offer simple and straightforward, as jargon free advice as possible about the basics, tags, getting simple banners and content without the expense of going to the 'professionals'.

I hope you get the idea of who I aiming to help. Since I have been interested in online and web topics I have have a number of people asking for a website, and have helped them out and they have been very happy...helping them register domains and configure WP. These are the type of people I want to aim for and am sure there are lots of people all over the world that would rather go through the learning process with help, rather than paying a company to do it.

But HOW would I research this? Searching keywords such as 'small online business' or 'getting my business online' just brings all manners of internet marketing and web design companies - and with this massive competition - but these are not the areas that I want to aim for.


Any thoughts would be appreciated!