I have a course consisting of several MP3 audios and some PDF worksheets. It's a fairly lengthy course.
I am considering options for how to deliver the course. I'm wondering whether it would be better to offer the course as a simple, digital download or if it's better to offer it more like a subscription where people receive a portion of it each week or month.
My market is older - 55+ with many over 60 - and I thought it might be easier for them to get the course as a simple download rather than having to log in somewhere to use it.
But, I'm also concerned about the up-front (before they pay) perceived value of the course. The current price of the course is $500. Would the perceived value be higher if the course were dripped over several weeks so it's more like going to school, or does it make no difference?
Also, I plan to offer a payment plan for the course, so if I offer it as a digital download they'd get the course with their first payment, and I would need to trust that they would finish paying it off, where as if they only get so much from the course per month and they don't make a payment, they wouldn't receive that month's material.
I'd love to hear your thoughts, warriors!