Writing a big post vs a blast of small posts.

I have a very high ranked blog with tons of engagement and I have never done more than one blog post per week. I think doing lots of tiny posts is okay if you're niche is tech or some hot news trendy things that are quick, consumable and then they're over.

I blog mostly about blogging and IM so it's pretty evergreen stuff. No need for "hot off the press" kind of 500 word posts to get you the latest and greatest info.

Do good blog posts, well researched as you say, with screen caps, videos etc. for variety and also for SEO, of course.

Another problem with short posts multiple times is that you WILL get tired of keeping up that pace and then you'll lack the consistency that is key to keep and audience, and stay in good graces with the Googles of the world.

Don't forget too, that you can use Warrior Forum blogs to promote your own blog and get some extra eyeballs (although I've never done it, others have and tell me it works nicely)... if only I had time to do all the things I know are a good idea to do

Tiny post work best because most people on the internet do not like reading long content.

A good idea is to use each short article as a teaser for your next one. You can give them part of the content and tell them that you will have more content about the subject coming soon.

This will keep them coming back to your site as well as keep them engaged.

Aim for a set mixture to reach both types of readers. Making a schedule of 1 long posting a month and then the remaining daily/3 times a week postings are short and to the point. Allow your readers to want to follow you by providing great content that meets all their needs

As a rule, I'd say write longer, but...

There's something seriously wrong with this new format. Where's the edit feature? I've found that longer posts tend to work better, but not for all sites.

Hi,

In my opinion, I think it has something to do with the niche you are writing about. Some technical/tutorial niches need longer articles in order for audiences to fully grasp the essence of the instructions. However, there are also some niches like gadgets and products that require only short content so as not to bore readers.

I think one of the effective ways to write content is to place it more in bullet form. This goes out for both long and short-content posts. After all it is better and easy on the eyes to read 2 sentences than trying to take in an entire paragraph of stuffs, works good for scanning too.

If I were you, I wouldn't focus on length but on EXPERIENCE
Do your visitors feel ENLIGHTENED when they read your content?
You want them to view you as a CREDIBLE AUTHORITY.... otherwise, you'd have to invest more in content. It can be quite a money pit...
Believe it or not, one of the easiest ways to build credibility is through INFOGRAPHICS mixed in with high-demand content.
There are lots of tools that will help you get a proper mix going.
Old school text-only sites are on the way out.....
Seriously.
People are looking to be INFORMED and ENTERTAINED all at the same time.

One thing I keep noticing is that people bother less and less to properly read something. Which is why a modern front page only has a few (key)words on it, trying to explain a product with as few words as possible. And which also explains why a funny picture or video, goes viral more easily than a funny/good story.

Anyway, I think it depends on your target audience... are they into your topic enough to read long articles about it. And are they people who actually like to read.

Also, note that mobile internet is hugely popular now. And I think that reading a long article on a small screen is not something many people like.

If writing long articles makes you happy, you might consider the following:

- Mix up 500 words and 2000 words articles.

Or:

- Use 500 words articles as free content and longer articles as premium content.

Why stick to only short or long aricles if you can do both, right?

Finally, ask yourself if you're able/willing to keep producing long aricles for years to come. At some point writing only 500 words, might feel as a relieve.

I would tend to agree with Ralph here. Depending on your target audience they will be unlikely to read 5000 words unless they are extremely interested in it.

Of course some ideas take longer to get across but if you are properly keyword rich, not overdone with value more blog posts of lesser words seem to rank better and get more traffic.

Good images go a long way and tend to get shared more than a long wordy piece.

Creating your own image such as a cartoon or an edited image to make a point does very well. The point is to keep your readers engaged not give a dissertation.

No one produces content for the purpose of filling an archive that's never viewed. But that is the typical result for most bloggers.

Besides, even if posting 10k articles per day still worked, how many solo bloggers are capable of that kind of volume?